Sr Digital Media Specialist - Big Brand/Corp Reputation (Remote Optional)
ABOUT THE TEAM
With Raving Fan service at the center of their work, Basis technologies Client and Media Services team researches, plans, and buys media for agencies and brands. Basis is at the foundation of all their tasks—from research and vendor communication, to optimization and campaign visualization – and everything in between. This strategic and focused team shares the common goal of helping their clients to become smarter, faster and more effective at what they do.
WAYS YOU’LL CONTRIBUTE
This position will be responsible for developing media recommendations and having a hands-on approach with activities associated with the planning and buying for both site direct and programmatic campaigns. This includes completing RFPs, evaluating and using any necessary syndicated research to help build rationale for the recommended media strategies, and developing and helping to deliver the media recommendation for assigned accounts. As the Sr. Digital Media Specialist, you will also contribute by:
- Maintaining a strong understanding of the digital media landscape, the latest Basis Technologies products and solutions, and ensuring media strategies are aligned to KPIs to drive optimal campaign performance
- Executing both site direct and programmatic media buys
- Monitoring campaign performance and owning all programmatic optimizations
- Mastering an understanding of how all digital channels work together to deliver a holistic media plan, including paid search and social
- Providing mentoring and guidance to Digital Media Associates and Digital Media Strategists, and working alongside an internal cross-functional team of campaign ads ops specialists, campaign performance analysts, and search and social specialists
- Adopting and driving new processes or workflow modifications as introduced to ensure consistent and repeatable processes are used across regions
- Participating actively in training programs as provided by Basis Technologies
- Operating with a solutions-oriented approach and a high degree of client servicing
- Ensuring high levels of campaign performance, client satisfaction, and retention are delivered, while working hand-in-hand with the Manager and Client Development team members
- Presenting media recommendations and participating in client facing activities as needed
WHAT YOU BRING TO THE TABLE
- 4+ years of experience in digital media planning and buying, including site direct and programmatic
- Prior experience with Big Brand/Corp Reputation accounts
- A strong understanding of programmatic and RTB. Must have a true thirst to understand technology and strategy, while excelling in data quantifying
- Experience in Demand Side Platform executions and knowledge of operations
- Strategic thinking and proactive client service skills
- Proven communication skills
- Strong issue resolution and problem-solving capabilities
- Ability to work well in a cross functional team environment
- Professional and advanced skills in Excel
BONUS POINTS
- Prior exposure to paid search and/or paid social channels
- Experience within an agency setting