DISH, an EchoStar Company

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Sr. Digital Marketing Manager - Strategy & Planning

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Employer Provided Salary: $87,500-$133,000 Annually

Department Summary
DISH is a Fortune 200 company that continues to redefine the communications industry.
Our legacy is innovation and a willingness to challenge the status quo, including
reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch
of the DISH satellite TV service, taking on some of the largest U.S. corporations in the
process, and grew to be the fourth-largest pay-TV provider. We are doing it again with
the first live, internet-delivered TV service - Sling TV - that bucks traditional pay-TV
norms and gives consumers a truly new way to access and watch television.
Now we have our sights set on upending the wireless industry and unseating the
entrenched incumbent carriers.
We are driven by curiosity, pride, adventure, and a desire to win - it's in our DNA. We're
looking for people with boundless energy, intelligence, and an overwhelming need to
achieve to join our team as we embark on the next chapter of our story.
Opportunity is here. We are DISH.
Job Duties and Responsibilities
Our Digital Marketing organization pushes itself every day to be a world-class, innovative, data-driven team that develops, maintains and maximizes our relationships with key internal constituents and digital vendor partners to drive business growth. To be successful, you will need strong analytical skills, a passion for digital marketing, and a drive to deliver creative and innovative solutions that allow us to win in the marketplace.
What You WIll Be Doing:
The Digital Marketing Planning Manager is responsible for developing, coordinating, communicating, and optimizing digital strategies, campaigns, and offers; media budgets, pacing and reporting, cross-tactic test-and-learn programs, digital targeting, and attribution enhancements in accordance with business objectives. This role works closely with digital media, website, and analytics teams to maintain quality control of in-market campaigns; continuously evaluates and improves performance against goals and benchmarks; and works closely with partners, internal Sling stakeholders and senior leadership to strategize, organize, and support while communicating plans, learnings, and results. We are looking for a strategic thinker with great initiative, ownership, relationship-building, leadership, and communication skills who can be a trusted partner to our internal clients.

Manage other Account team members while supporting digital strategy, brand, testing, offers, campaigns, creative, and media teams to deliver successful media campaigns
Develop digital marketing strategies and tactical approach in accordance with business goals and digital/online marketing best practices while overseeing overall digital budget, allocation, spend, pacing, optimizations and reporting
Create and manage rigorous cross-tactic test-and-learn program as well as planning, budgets, documentation, optimization, and reporting for digital and enterprise campaign and offer strategies
Assist with allocation of digital funds through business case process, media briefs, pacing, tagging, martech, AdOps, and data collection/analysis
Partner closely with media tactics, website, creative, finance, IT, MarTech, and analytics teams on all digital strategies and initiatives while continuously improving digital targeting and attribution
Foster an environment of shared learning and act as a trusted digital expert for executive-level performance and initiative readouts and updates, as well as within the Digital Center of Excellence
Be a thought leader for the digital marketing team, regularly sharing platform and industry POVs to support digital recommendations; regularly presenting to executive leadership
Assist in identification, vetting, and implementation of new platform partners

Skills, Experience and Requirements

Bachelor's degree from a recognized 4-year college or university; Minimum 4-5 years of overall account management and planning experience, with at least 3 years experience in digital tactic ownership, marketing planning, strategy, and oversight
Demonstrated success in planning rapid optimization and test-and-learn agendas and experience with budgeting and financial analysis including return on marketing investment (ROMI) and return on ad spend (ROAS) tracking
Expert on digital marketing platforms e.g. Facebook, Twitter, Google and programmatic ad networks; experience with emerging digital marketing platforms e.g. Snapchat, Pinterest, TikTok, digital audio and connected TV a plus
Comfort with Excel and Google Spreadsheets including pivot tables, vlookups and other analytical functions; knowledge of ad serving platforms e.g. Flashtalking
Strong quantitative orientation with expertise in data analysis and insights; strong detail orientation and track record of delivering profitable digital marketing results and other KPIs
Excellent communication and cross-functional relationship management skills including working closely with analytics, creative, brand, IT, vendor, and executive teams
Passion for the constantly-changing digital landscape with a finger on the pulse of emerging digital platforms and trends

Minimum required skills / experience:

Minimum 4-5 years of overall account management and planning experience, with at least 3 years experience in digital tactic ownership, marketing planning, strategy and oversight
Experience working across multiple platforms: Google, Facebook, programmatic display & video

#LI-CS6
Salary Range
Compensation: $87,500.00/Year - $125,000.00/Year
Compensation and Benefits
We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

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Tosha Zeitlin

IT VP of Program Management Office, DISH Network

BUILDING THE FUTURE

Strengthening support systems to drive innovation

“There isn’t an area of the company where IT does not play a role,” Zeitlin said. “Our partnership becomes the glue that pulls it all together.” She oversees the business partnership, finance and accounting, vendor management, project management and quality assurance teams, which coordinate to help shape DISH’s future. “We support everything from onboarding new team members to implementing new wireless systems.” To effectively provide support, Zeitlin’s team uses tools such as ServiceNow Project Portfolio Manager, Rally and Smartsheet.

The world is watching us and it is an extremely exciting time to not only be part of DISH’s journey but to be integral in its success.

Dr. Mukaddim Pathan

Director of Enterprise Architecture, Technology Strategy and Engineering Practices, DISH Technologies

WORLD CLASS ENGINEERING IMPACT

Making innovative contributions that evolve an industry

Pathan oversees the architecture direction, best practices and engineering deliverables at DISH Technologies (DT). As the engineering arm for DISH, the DT team works on technologies such as blockchain, streaming, hardware engineering and immersive media experiences for DISH’s PayTV services. “The most exciting aspect at DT is the ability to create impactful contributions for the industry by developing web-scale applications and differentiated experiences,” Pathan said. “Each team member is regularly encouraged to work on innovative ideas and technologies, patenting them in the process.”

We are developing capabilities on the blockchain to provide differentiated experiences to our customers, and the impact of this project is readily visible and quantifiable.

Brian Mengwasser

Vice President, Head of MarketPlace & App Design, DISH Wireless

EXPLORING NEW POSSIBILITIES

Leading the way with cloud-native networks

DISH Wireless is evolving the way the world communicates by leveraging cloud-native networks. “What attracted me to DISH was the ambitious nature of what we’re trying to do here,” said Mengwasser. “It’s the most complicated cloud project in history.” The team works with enterprise customers to innovate their operations, whether that entails implementing connected concierge services for travelers or managing a fleet of intelligent vehicles.

There’s a lot that we can do with the opportunity in front of us.

What are DISH, an EchoStar Company Perks + Benefits

DISH, an EchoStar Company Benefits Overview

DISH offers competitive, comprehensive benefits for our team members. From our generous PTO policy and healthcare offerings to profit-sharing, 401(K) matching and employee stock purchase options, we're committed to fulfilling our greatest benefit of all: opportunity. With perks like tuition reimbursement programs, hiring practices that promote diversity, employee referral program bonuses, plus great discounts for our products and services, DISH is dedicated to providing an inclusive, balanced work experience for all.

Culture

Volunteer in local community

DISH Cares is our corporate citizenship program that provides opportunities for our employees to grow while promoting community engagement and development through sustainable business practices.

Partners with nonprofits

Through our corporate social responsibility program, DISH partners with a number of non-profits local to the community such as Children's Hospital Colorado and Food Bank of the Rockies.

Open door policy

OKR operational model

Team based strategic planning

Pair programming

Open office floor plan

4-day work week

Our in-home technicians, sales account executives, and manufacturing teams work a flexible 4-day work week.

Employee resource groups

Employee-led culture committees

Quarterly engagement surveys

In-person all-hands meetings

DISH hosts in-person all-hands meetings at one of our main headquarters in the beautiful Denver-Metro area.

In-person revenue kickoff

Employee awards

Flexible work schedule

DISH offers the flexibility of core hours to start at 9 and end as needed for your day.

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Mandated unconscious bias training

All team members are provided training as part of their onboarding experience through our online training platform. Leaders are given an enhanced, in-person training around unconscious bias.

Diversity employee resource groups

DISH currently has 8 Employee Resource Groups that provide platforms for employees to come together, share common interests and make important connections, both in and out of work.

Hiring practices that promote diversity

Our organization also has a full time Diversity Recruiting Program Manager, responsible for building strategic hiring channels and sourcing tactics that target underrepresented communities.

Diversity recruitment program

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

DISH's Flexible Spending Account (FSA) allows team members to contribute pre-tax dollars to pay for qualified expenses during the benefit plan year up to $3,050.

Disability insurance

DISH offers Company-paid Short-Term Disability (STD), which pays 60% of your weekly salary directly to you for up to 13 weeks if you are sick or injured and unable to work.

Dental insurance

DISH offers a variety of dental plans to meet your needs.

Vision insurance

DISH Vision benefits are offered through VSP Vision Care (VSP). We offer two different plans, the Exam Plus Plan and the Enhanced Vision Plan. Both plans include annual exams and coverage for eyewear

Health insurance

DISH medical plan (DMP) offers comprehensive coverage with a wide network of medical professionals to support you and your family.

Life insurance

DISH provides team members with the opportunity to purchase Life insurance for yourself, your spouse and your dependents through The Hartford.

Mental health benefits

DISH offers an Employee Assistance Program (EAP) to all DISH employees and their household members for five free counseling sessions at no cost to team members.

Transgender health care benefits

Financial & Retirement

401(K)

DISH automatically enrolls you in our attractive 401(k) plan, investing in the most appropriate fund based on your age. You make change your contribution amount or investment election at any time.

401(K) matching

DISH offers a company match equal to 50% of your contribution up to $2,500 per year. We also offer profit-sharing contributions.

Company equity

For the 24th year in a row, DISH has offered profit-sharing in addition to the company 401k match, including vesting over a five-year period.

Employee stock purchase plan

DISH allows qualified team members to purchase DISH Network Class A Common Stock at a 15% discount to fair market value.

Performance bonus

Sales account executives receive uncapped commissions and incentives like cash rewards to all-expense paid vacations. Technicians receive award perks to spend through the Merchandise Marketplace.

Pay transparency

Child Care & Parental Leave Benefits

Family medical leave

Return-to-work program post parental leave

Company sponsored family events

DISH has company-sponsored family events throughout the year, including Oktoberfest, Riverfront Festival, Halloween, and more!

Vacation & Time Off Benefits

Generous PTO

DISH offers 2 weeks of paid time off for team members (3 weeks including PPT) and up to 5 weeks off for tenured team members of five years or longer.

Paid sick days

DISH offers 40 hours (or more depending on state) of paid protected time in addition to paid time off.

Flexible time off

Hardship benefits

Team members can take an unpaid 30-day leave of absence.

Office Perks

Free snacks and drinks

Free snacks and drinks are available depending on department.

Company-sponsored happy hours

DISH is a work-hard, play-hard culture with weekly happy hours depending on location and even an open tap at our downtown Denver location.

Onsite office parking

Relocation assistance

Meditation space

Mother's room

Professional Development Benefits

Job training & conferences

DISH offers training across the organization, whether in leadership development through our world-class LEAD team, or in sales, customer service, technicians and more.

Tuition reimbursement

DISH offers tuition reimbursement of up to $2,000 for hourly full-time employees and $5,000 for salaried full-time employees per calendar year.

Lunch and learns

DISH often has Lunch and Learns based on departments or learning from cross-functional leadership team.

Promote from within

Mentorship program

DISH has a mentorship program for all team members hosted through our Employee Resource Groups!

Continuing education stipend

Team members receive up to $5,000 per year in tuition reimbursement for job-related courses or degree programs.

Continuing education available during work hours

DISH team members have access to LinkedIn learnings for free as well as access to our world-class LEAD team for leadership development.

Customized development tracks

Paid industry certifications

Personal development training

Virtual coaching services

Additional Perks + Benefits

DISH offers free and discounted services from our brands, including free DISH TV, discounted Sling, discounted Boost Mobile and Boost Infinite phone plans, and discounted smart service equipment like Google Home and Ring.

View full list of perks + benefits

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