Sr. Digital Marketer (Remote or Hybrid) at Thomson Reuters

| Minneapolis–Saint Paul, MN
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This role is open to Remote or Hybrid work.

We are looking for an experienced, creative, results-driven campaign strategist to join our fun and fast-paced marketing team within the legal business unit of Thomson Reuters.

The Senior Digital Marketer will be responsible for the planning and execution of marketing activities through shared resources supporting the objectives developed in strategic marketing plans on a global/regional, segment or product basis. You will work using your own initiative and have the ability to deal with an element of ambiguity. In this role you will oversee all aspects of our marketing campaigns, programs and tactics including objective & target setting, developing the plan, providing guidance on the assets/offers for our customers, and partnering across legal marketing to ensure flawless execution.

About the Role

In this opportunity as Sr. Digital Marketer, you will:
  • Create B2B marketing campaign plans and integrated programs geared towards an assigned go-to-market across the customer journey including net new acquisition, upsell, cross sell, onboarding and retention.
  • Work with our demand gen team partners to implement, track, measure, assess and optimize efforts at varying levels of the campaign and across channels based on a variety of objectives.
  • Brief and oversee the campaign related work of internal and external agencies, with the support channel partners and creative partners, such as designers, content creators, demand generation specialists, etc.
  • Ensure campaign goals/ KPIs are defined (utilizing reverse funnel methodology) tracked (during development phase) and measured.
  • Plan and execute traditional marketing channels with the support of shared resources, as well as digital marketing and supporting lead generation to engage and convert customers and prospects to acquire, upsell and cross sell.
  • Work with brand, content and solutions marketing teams to ensure that the organization's brand and identity is adhered to in campaigns and in all communication channels we are utilizing for our campaign.
  • Work with ABM and Field Marketing teams to create integrated programs to support customer journey from brand to demand
  • Review regular reports of campaign results, including web analysis and evaluation of KPIs. We have talented campaign analysts within the team to partner with, but this role is expected to pull self-serve reporting for basic performance metrics within our existing tools to make quick decisions to optimize - Salesforce, Tableau, Adobe Analytics (training is available).
  • Stay curious with emerging trends in marketing and adapt those learnings to your campaign planning
  • Meet and exceed marketing contribution to sales goals for the assigned go-to-market
  • Meet prospect and qualified lead targets that translate to tele-qualified leads and opportunities that close.
  • Increase traffic to the web, ensure engagement with the content we are promoting, and plan for a path to nurture and convert those visitors to highly engaged customers. You will be responsible for full funnel conversations.
  • Ability to pull more levers in earlier stages, but partnership with the demand gen and sales development teams will be critical for feedback to appropriately "fill the funnel" and nurture leads accordingly.

About You

You're a fit for the role of Sr. Digital Marketer if you have:
  • 5+ years in results driven, B2B digital and offline campaign strategy.
  • Bachelor's degree in marketing or related field (or equivalent experience).
  • Experience using key marketing reporting tools such as Salesforce, Adobe Analytics, Tableau
  • Strategic understanding of marketing automation platforms such as Eloqua, lead scoring strategies, and the marketing funnel stages (leads aka MQL, SQL, etc.).

What's in it For You?

At Thomson Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:
  • Hybrid Work Model: Currently, as part of our COVID-19 response, our employees are working remotely and following local COVID-19 bylaws and guidelines with the majority of our offices planning to remain remote throughout 2021. Upon return, we will embrace a hybrid work environment consisting of in-office and remote work.
  • Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
  • Wellbeing: Comprehensive benefit plans; company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
  • Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking.
  • Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.


COVID-19 Vaccination Requirement (US employees only):

Thomson Reuters is committed to ensuring continued safety of our employees in regards to Covid-19. We require all Thomson Reuters employees to verify their vaccination status upon starting with the Company. If you are unable to be vaccinated due to a disability (including medical conditions) or a sincerely held religious belief, practice or observance, you may be entitled to an accommodation in accordance with applicable law. By acknowledging this box, you attest that you understand you must fulfill this requirement upon starting with Thomson Reuters.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.


As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on
More Information on Thomson Reuters
Thomson Reuters operates in the Information Technology industry. The company is located in Eagan, MN, Ann ARbor, MI, New York, NY, Carrolton, TX and Culver City, CA. Thomson Reuters was founded in 2008. It has 40397 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 117 open jobs at Thomson Reuters, click here.
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