Sr. Demand Generation Manager

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Joining Collibra’s Demand Generation team:

Collibra is looking for an experienced, growth-oriented demand generation programs expert to help the company build a robust pipeline of new business and expansion opportunities for the Sales team. In this role you'll be responsible for designing, executing, measuring and optimizing programs and campaigns that drive results. If you're a builder that takes a data-driven approach to demand generation growth, this is an amazing role for you.

Senior Demand Generation Manager at Collibra are responsible for:
  • Designing and executing integrated marketing campaigns that support Collibra’s strategic priorities, through coordinated marketing aircover throughout the entire sales cycle - you will own the campaign journey from net new acquisition to expansion.
  • Deeply understanding our total addressable market (TAM), customer base and personas to ensure campaign and program strategy, content, channels and targeting are aligned to achieve optimal results.
  • Working closely with Field, Partner + Customer Marketing, Customer Success, and the Sales team to drive cross-functional coordination, strategy, to oversee, execute and optimize integrated marketing campaigns that helps reach our pipeline goals and other marketing KPIs.
  • Leveraging a highly efficient and productive mix of demand generation strategies, channels and tactics - such as, but not limited to: website, paid media, search, email, third party partnerships and live/virtual events) to generate and influence pipeline and revenue.
  • Tracking and analyzing campaign and program goals, KPIs and channel performance, ensuring learnings are consistently applied. Document our campaign process and best practices. 
  • Being our campaign project manager and drive timely and consistent communication of demand initiatives, roadmap, progress, and performance results to the broader Marketing team, Sales team to ensure we are launching campaigns and programs on time and within budget.
You Have:
  • 7+ years of experience managing demand generation programs at a high-growth, B2B technology company. 
  • Demonstrable results contributing meaningful amounts of pipeline and revenue by leveraging a variety of marketing channels (including, but not limited to: website, paid media, search, email, third party partnerships and live/virtual events).
  • Fundamental understanding of marketing automation best practices, including lead scoring, lead nurturing, email marketing, landing page, form strategy, etc.
  • Deep understanding of the SiriusDecisions Demand Waterfall along with solid experience in measuring demand generation program performance; 
  • Proficiency in Salesforce, marketing automation tools (Marketo preferred) and marketing analytics tools (e.g., Bizible, Engagio, Google Analytics, etc.)
You Are:
  • Process orientated, with a clear demand planning methodology with proven success that justifies methodology.
  • Flexible and adaptable in a fast-paced environment
  • Proactive vs. reactive - always thinking ahead
  • Accountable
  • Critical thinker & results oriented 
  • An enthusiastic team player who breaks down silos
Reporting to Collibra’s Director, Global Demand Generation, measuring success:
  • You will need to collaborate cross function and cross marketing to deliver integrated campaigns that support Collibra’s strategic priorities, pipeline goals and other marketing KPIs.
Benefits at Collibra:

We strive to provide all Collibrians with competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefits programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:

  • {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax-advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, allyship & belonging and giving back.
  • {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, caregiver leave and our annual family day. These are all complementary to our culture in which we value output over hours!
  • {Be}Kind: Collibra For Good, Unconscious Bias & Allyship training, Manager Racial Injustice training and Collibra-led fundraisers.
  • {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons – all of which you’re actively encouraged to use!
  • {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, employee rewards & recognition, development programs and more!
  • {Be}Together: Community and belonging with our Employee Resource Groups (ERGs) and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI council, the virtual Collibra cafe, trivia, bingo games and much more! 

When in-person (office) life resumes, we look forward to more snacks, catered lunches, team offsites and social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more)!

Equal Opportunity:

At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone. 

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • HibernateLibraries
    • SparkLibraries
    • DjangoFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • Neo4jDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • PendoAnalytics
    • InVisionDesign
    • SketchDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • Salesforce CPQCRM
    • Callidus CRM
    • PS Enterprise CRM
    • Oracle EloquaLead Gen
    • EngagioLead Gen

An Insider's view of Collibra

What’s the vibe like in the office?

There are a lot of options for when I want to be “distracted” from my work. The office has an amazing mix of personalities that blend together very well. It’s great to have exposure to the individuals who started this company, as well as the rest of the c-suite employees. The office is collaborative so it feels like your opinion actually matters.

Akil

Sales Development Representative

How do you collaborate with other teams in the company?

Cross-team collaboration within Collibra is integral to my position. As an FP&A Analyst, I act as a financial advisor to co-workers across different teams to ensure business decisions and their corresponding impacts help achieve not just Collibra’s business goals, but Collibra’s financial goals as well.

Billy

FP&A Analyst

How has your career grown since starting at the company?

Back in the summer of 2016, I started working at Collibra as an SDR. Fast-forward just two years, and not only have I had the opportunity to create a new account executive role, but I'm now the global sales leader for that team! Collibra is growing fast and there are loads of exciting opportunities available to those who want to work for it.

Jonelle

Manager, Junior Account Executives

What makes someone successful on your team?

The customer advisory management team looks for people who are determined to drive value for our customers. They’re people who build strong relationships, identify challenges, and love to find solutions. It’s why our customers love us!

Alexis

Manager, Customer Advisory Management

What are Collibra Perks + Benefits

Collibra Benefits Overview

We strive to provide all Collibrians competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefit programs to support the evolving needs of our changing workforce.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
We provide bi-monthly lunch following our all-hands meetings.
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
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