Sr. CRM Manager (Mobile Marketing) at Samsung Electronics (Dallas, TX)

| Dallas-Fort Worth, TX
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Position Summary

Making the future is everyday life at Samsung. We're seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset - better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.

Position Overview

This role will report directly to the Sr Director Mobile Media. As the Senior CRM Manager, you are instrumental in maximizing performance of our owned CRM channels including email and push notification as well as coordinating with .com, ecommerce and Samsung application teams. In addition to management of daily operations for CRM programs, the Senior Manager will assist in the planning and implementation of strategies to achieve key business objectives as well as partner with the Product and Marketing teams in order to achieve excellence in demand generation program execution.
Organization: Samsung Mobile Marketing

Level: Senior Manager
Role and Responsibilities

Responsibilities and Duties:
  • Define Campaign Targets: Define the target audience for individual campaigns designed to drive traffic to Samsung.com, carriers and retail partners. Align with our Big Data, Data Science and agency teams to build target lists, acquire new contacts, and ensure optimum usage of internal database and external list sources.
  • CRM Governance: Participate in CRM Governance Council for planning and coordination across SEA lines of business. Ensure compliance with all guidelines and provide briefs and analysis for Council review.
  • Build acquisition and retention campaigns based upon product and overall marketing priorities. Identify and adjust - appropriate mix of offers and messaging to engage our audiences and generate Marketing Qualified Leads (MQLs).
  • Work with Product and Marketing Managers to identify assets (images, messaging and comparative specifications) that map to target.
  • Campaign Planning: Manage and lead Campaigns and all deployment briefs. Ensure clear value propositions and messaging that maximizes pipeline, revenue, and awareness for campaign focus area.
  • Experience managing daily operations with agency partner(s) coordinating creative development, list selection, and execution of each campaign.
  • Ongoing Campaign Management and Execution: Manage both new sales and nurture campaigns to reach target audience and meet defined metrics. Initiate programs for email marketing, automated trigger responses, direct mail and push notifications.
  • Sales Enablement & Communications: Work closely with sales to ensure marketing campaigns are aligned to sales objectives and communicated to sellers for activation. Build campaign tools and resources for sales to easily leverage with accounts. Additionally, you will align closely with our inside sales teams to ensure programs are set up to flow to the right sales teams and build communications to ensure they know how to follow up on leads. Serve as a sales liaison, troubleshooting problems as they arise.
  • Reporting: Collaborate with Data Science and agency teams to design reporting that supports analysis of program performance. Analyze performance and results and optimize campaigns based upon test and learn strategy.
  • Inform Mobile Marketing team members of planned program activity and coordinate review of materials during campaign development.
  • Work closely with Marketing Managers to understand ongoing and ad hoc projects and requirements
  • Oversee work of support personnel in the performance of their duties.
  • Reconcile all transactions; partner with finance to ensure accurate accruals and close process. Prepare journal entries using proper accounting treatment rack and analyze actual results against historical, budgeted and forecasted results.

Background/Experience Required:
  • Bachelor's degree in Marketing relevant field; MBA preferred.
  • 12+ years of marketing experience required, with a minimum 5 years of experience working in a similar CRM role
  • Independent worker with excellent organizational and project management skills
  • Must have effective communication skills (verbal, written and presentation)
  • Strong presence with the ability to interact with senior leadership
  • Ability to coordinate processes and work as part of multiple teams across a large organization
  • Ability to manage personal workload and agenda independently but in alignment with the priorities of the business unit
  • Familiarity with large scale data and querying ability is preferred


Skills and Qualifications

Necessary Skills and Attributes:

Creative Problem Solving
  • Ability to understand complex ideas and problems in a fast-paced environment
  • Ability to design data-driven technology solutions to create actionable information to answer business questions
  • Strong ability to identify, communicate, and advocate for solutions at both high and granular levels
  • Superior attention to detail, accuracy, and scope
  • Innovation mind set and intellectual curiosity

Acumen & Communication
  • Strong ability to manage, prioritize, and communicate within a team
  • High degree of self-advocacy, motivation, and development
  • Highest level of professionalism and business acumen

Partnership & Collaborative Success
  • Appetite to partner with other stakeholders in the firm to drive objectives to delivery
  • Strong interpersonal skills to identify and resolve conflict to mitigate roadblocks
  • Ability to defend the team's interest and priorities, while putting the Company first

Technical Skills
  • Proficient in Excel, PowerPoint and Tableau.
  • High ability to develop an analysis, interpretation, and presentation
  • Able to learn new systems quickly and maximize potential of available tools

Physical/Mental Demands:
Work is generally performed in an office environment. Operate a computer keyboard and view a video display terminal between more than 50% of work time, including prolonged periods of time. Requires considerable work utilizing high visual acuity / detail, numeric / character distinction and moderate hand / finger dexterity. The movement and transportation of equipment, most of the time is under 25 pounds. Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenges and project management deadlines. Machines, tools, equipment, and work aids include PC's, printers, copiers, faxes and other equipment commonly associated with an office work area. May require working additional hours beyond normal schedule. Travel varies depending on position.

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* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

COVID-19 Vaccine Mandate
In order to comply with the federal vaccine mandate, Samsung Electronics America requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualifies for an exemption. More details on how to apply for an exemption are provided after the application process is complete.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
More Information on Samsung Electronics
Samsung Electronics operates in the Hardware industry. The company is located in Bellevue, WA, Mountain View, CA, San Francisco, CA, San Jose, CA, Richardson, TX, Austin, TX and Ridgefield Park, NJ. Samsung Electronics was founded in 1969. It has 145454 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 64 open jobs at Samsung Electronics, click here.
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