Sr. Content Marketing Manager

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About Us


Trainual is a team of 70ish super talented folks obsessed with making small business easier. And while our team members come with diverse experiences, we’re united by our passion for making ideas happen. We launched the world’s first playbook tool in 2018, and today, thousands of companies in nearly every industry use it to scale their teams. 


Why Trainual? 


We’re a great place to work. AZCentral named Trainual the #1 place to work in Arizona. And Inc recognized us on their 2021 Best Workplaces list. But we can’t say we blame them. We’re a hybrid team with an unwavering culture that recognizes everyone’s impact matters. 


We’ve got benefits on benefits. Above market pay, an annual experience fund, 4 weeks paid vacation (plus 5 sick days), the latest tech, parental leave, 401k matching, free One Medical subscription, and top-notch health care - just to name a few.


We’re disrupting small business. Our goal is to equip every team with a winning playbook. One that provides clarity around who does what and how. And with 5k small businesses scaling what they do with Trainual, we’re only scratching the surface. 


We’re in good company. In June 2021, we closed a $27M Series B round. And we partner with some of the biggest names in small business, including Shark Tank star Daymond John, Slack, Loom, the cast of The Office, and more. 


We all own what we’re building. Everyone who works at Trainual has life-changing pre-IPO equity. That way, you can be proud of what we’re building and sleep well knowing your teammates are (literally) just as invested as you are.


TL;DR 


Trainual is looking for a Sr. Content Marketing Manager to launch and run Trainual’s editorial brand publication and lead our content team to the next level.


You live and breathe content. You obsess over headlines, revel at the opportunity to write breaking news, and are passionate about building a brand and community through compelling stories. This role is responsible for Trainual’s editorial strategy and execution, as well as coaching the growing editorial team. If you want to lead this charge, keep reading.

What you will own & improve:

  • Brand Launching an editorial sub-brand (think of it like an SMB news empire) is no easy feat. You’ll establish The Manual as the go-to information and story source for small business leaders. You’ll also oversee the publication of our weekly newsletter that goes to 60k+ readers.
  • Process How do we increase the traffic of the Manual and the output of high-quality content? You will leverage your affinity for creating a well-oiled content machine in order to make this happen.
  • Leadership You’ll be leading one incredible direct report and a few freelancers to start and will be building your team as we grow. You’re passionate about coaching and developing writers and creating an authentic, caring, and high-performing culture.

What you already know:

  • SEO best practices Great writing and storytelling is only the first step. You bring a depth of knowledge of how to get those incredible words in front of the SMB world - ultimately increasing our brand visibility and customer acquisition. 
  • How to expertly project manage Whether it’s managing the editorial calendar, collaborating with partners, or getting elbows-deep in writing, you’re a project management beast and organization is your middle name. 
  • What it takes to be a brand journalist extraordinaire You are obsessed with the modern marketing landscape of where technology meets psychology. You have experience bringing that unique intersection to life through B2B content management. 
  • Connecting with and curating a community You know how compelling narratives and witty copy can move the needle on overall business objectives like brand awareness, community building, and ultimately customer acquisition.
  • How to coach You’re both kind and productive in your approach to feedback and have experience mentoring writers to the next level.

More about the team:


You’ll be reporting directly to our incredible Director of Marketing, Jami Hartmann and will be leading our content team’s talented Copywriter, Samantha Seo.


Benefits at Trainual


Competitive salary: We pay at or above market salary in most cases and leverage extensive amounts of data to ensure everyone is paid well. 


Health insurance: We cover 100% of the employee premiums and significantly subsidize family plans. We use Justworks to make benefits easy. We offer additional healthcare resources like RedirectHealth, OneMedical, FSA, and HSA. Plus all HSA compatible plans are met with a company HSA match of up to $1,000 a year. 


Dental & vision: We offer subsidized dental and vision coverage. 


Short-term Disability Insurance & Life Insurance: We cover 100% of the premiums for Short Term Disability Insurance and 1x salary Life Insurance. You also have the option to purchase supplementary disability and life insurance through our provider.


Paid time off: 4 weeks of paid vacation. 5 days of paid sick time. 12 paid holidays.


Paid parental leave, including adoption: 8 weeks of fully paid time off.


401k with a 3% matching through Guideline 401(k). 


Experience stipend: Up to $500 per year to experience something new - whether that’s a new ice cream flavor or a new country.


Great tools: Each employee receives a Mac laptop and a 27'' display (or equivalent). We’ll also purchase any of the software or hardware you need.


Complete transparency: Everyone has full access to business metrics and financial information about the company.



Values at Trainual


Show Up Ready: Plan enough to pull it off, and pivot if needed. For our customers and our co-workers, we embody preparation and order. We work from an agenda. We start and end meetings on time. We put in the effort to polish what we present, all in an effort to build trust with those around us. When a company hires Trainual, they expect an experience that feels simple. The appearance of simplicity requires tremendous planning and preparation, so this characteristic has to be a core trait of everyone that works here.


Make Ideas Happen: Execute on what you innovate. We don’t just tolerate change, and go along for the ride; we drive change. Companies are like cruise ships, and turning them can take some time. But turning the wheel happens in just a few seconds. It’s the decision to redirect, and to make something different. It’s the vantage point at the front of the boat where you can see where you’re heading, before anyone else knows. We are the ones to initiate this change. It’s up to us to have the vision, to always look forward, and to spot obstacles and opportunities before they become issues.


Carry the Groceries: Carry extra weight without being asked. Go above and beyond whenever you sense a need. Look for opportunities to impress, and be ready to roll your sleeves up to make someone else’s life a little easier. It’s what we do. "Before starting my first business, I bagged groceries at a supermarket in Massachusetts. No one ever expected me to carry the groceries to the car, but when I did, it made their day. It’s such a simple thing, and took only an extra minute of my time, but it made a tremendous difference in that customer’s experience at the store. At Trainual, be helpful everywhere possible." - Chris Ronzio, CEO


No Red Tape: Work hard to make every process easy. There is nothing more frustrating than a bureaucratic process, and you won’t find one here. Never make customers or coworkers jump through hoops. Don’t let policy supersede logic. You’ll never go wrong making things easier on others, so challenge every system that could have fewer steps, more automation, and less complexity.


Collect Experiences: Have endless curiosity for a new perspective and knowledge. We work with people in all different industries, from all different walks of life. In order to build trust, understand the real picture, and help create change, we need to build real relationships. Listen to others, and relate to them. Be an experience collector, so that you have an endless supply of topics that can be used to find common ground.


Everyone has a Key: In results we trust. You'll notice from your first day that every employee at Trainual literally has a key to the office. We trust you, or we wouldn't have hired you. Some people say trust is earned, but we believe that trust is the default. Everyone carries their weight, and everyone is an owner of what we are building. We won't tell you exactly how to get the job done -- you won't find micromanagement here. So, remember that your productivity is measured by your impact and your effort.



Hybrid Work at Trainual


At Trainual, we believe everyone has a key, literally. This value means you are an owner of your experience, productivity, and growth. We know everyone is different - productive at different times of day, in different settings, with different types of work. So what does this mean for the future of work at Trainual?


TL;DR - Work when, where, and how you work best. 

- No one is required to come back to the office, ever.

- Anyone can work from the office at any time.

- If you live in Phoenix, there is no requirement of days worked in the office. 

- You can work with your leader to find a schedule that works for you and the team.

- If you want to relocate to PHX, we will help make that happen!


We want everyone to have a community, trusted relationships, easy collaboration, and a clear path for growth while maintaining the autonomy, ownership, and flexibility we've enjoyed with the transition to fully remote during the pandemic. As we transition to our hybrid work model, we want each team member to own their experience to ensure they are happy and fulfilled.


Location: 80% of our team is based out of Phoenix, AZ and our preference for new team members is local due to the ease of ad hoc collaboration and community building. However, we know great talent lives all over! If you don't live in Arizona and are interested in working at Trainual, we will consider each state on a case-by-case basis due to the implications of doing business in each state.


Visa Sponsorship: We welcome and support people of all different backgrounds (18% of our team was either born or raised outside of the US)! However, due to the constraints of being a small startup, we are not able to sponsor or take over sponsorship of employment Visas at this time.


Check out our blog with more details here: https://trainual.com/trainual-embraces-remote-first/



About Us 


Our SaaS platform helps fast-growing businesses create modern training manuals. Trainual allows businesses to document every process, policy, and SOP in one place so that they can automate their onboarding and training, stop repeating themselves, and scale faster. 


Now we have over 6,000 customers in 177 countries and counting and we’re just getting started. I’m getting the feeling that you’re ready to click that apply button. So just do it. Join us in building the turnkey operations manual and playbook solution for companies all over the world! I know you want to.

More Information on Trainual
Trainual operates in the Software industry. The company is located in Scottsdale, AZ. Trainual was founded in 2014. It has 65 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability insurance, Dental insurance, Vision insurance, Health insurance and Life insurance. To see all 2 open jobs at Trainual, click here.
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