At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere.

Sr. Brand Marketing Manager at Chewy (Bellevue)

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Chewy is looking for a consumer-centric Sr Brand Marketing Manager to join our Brand Marketing Team, in Plantation, FL, Boston, MA, Minneapolis, MN, or Bellevue, WA. This role will drive brand marketing campaign development and measurement for Chewy brand and sub-brands as well as brand sponsorships and activations (“brand acts”). With storytelling, strategic insights and data acumen, the ideal candidate will actively shape and express the Chewy brands to drive consumer awareness, purchase and loyalty.

What You’ll Do:

  • Lead campaign development (broadcast television, online video, social, OOH, and audio) and Go-To-Market execution for our brand marketing efforts.  Partner with internal creative services team and/or external agencies on brand campaign creative strategy, campaign concepting, production, editing, approvals and trafficking as required.
  • Translate brand strategy, positioning, architecture, visual identity, etc. into integrated marketing plans and consumer experiences.
  • Manage creative agency relationships and partner with creative directors to manage and guide creative development.
  • Manage brand-owned engagement programs (“brand activations”) from ideation, concepting, operationalizing, execution and reporting.
  • Leverage and distill data from across the organization to develop meaningful engagement programs (i.e. social listening, consumer insights, PR, etc).
  • Manage, evaluate, and respond to inbound requests for partnerships and sponsorships.
  • Engage with the Consumer Insights team to develop best practices in creative testing that improve performance without inhibiting creativity.  Collaborate with Consumer Insights to identify research needs, develop research models and execute projects.
  • Partner with Social, Integrated Marketing, and Product Marketing to incorporate brand attitude, tone and manner across all initiatives
  • Collaborate with cross-functional groups (Media planning, Social, PR, Performance, Analytics, Finance, etc) to drive strategic marketing planning and execution.
  • Collaborate with product management to develop branded consumer experiences across eCommerce site and apps.
  • Leverage market insights, competitive intelligence and deep consumer insights to write comprehensive brand strategy briefs, optimize campaigns, inform future campaigns and develop corporate roadmaps.
  • Track and develop actionable insights for omni-channel campaigns and report out on campaign performance KPIs

What You’ll Need:

  • Bachelor’s Degree
  • 7-10 years of consumer brand management / marketing experience; ideally including a mix of agency and either large corporate or startup environments
  • Experience in sponsorship, partnership, or event marketing
  • Data-driven self-starter with demonstrated experienced navigating through ambiguity in a fast-paced and demanding environment
  • Brand expertise with demonstrated brand marketing experience (e.g. writing briefs, agency management, production experience, etc).
  • Experience with establishing and scaling consumer brands (including in retail, health, CPG or consumer tech) in a variety of context and scenarios
  • Diplomacy and strong business acumen with proven experience influencing others and gaining internal mind share
  • Deep experience in connecting marketing and creative strategy
  • Hands-on experience managing omnichannel campaign development and execution (e.g. campaign/project timelines, budgets, media plans, etc.)
  • Fluent in online and offline channel metrics and measurement
  • Adept at working in a cross-functional, matrixed organization with demonstrated ability to collaborate with various teams across the organization (e.g. Retail, Healthcare, HR, Product) in agile environments
  • Position may require some travel 


  • Proven track record in the ecommerce space with an emphasis on connecting digital and offline experiences.
  • Pet industry experience and/or affinity for pets/animals
  • (Agency) account management experience

Compensation & Benefits:

Our salary range for a job title position is $107,000 - $207,000. The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate’s relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant.

We offer different types of insurance, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at

Non-exempt hourly team members accrue paid time off (PTO) while salaried-exempt team members have unlimited PTO, subject to manager approval. Non-exempt hourly team members in Fulfillment Centers and Customer Service are also eligible for additional unplanned unpaid time off (UTO). Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].

If you have a question regarding your application, please contact [email protected].

To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.

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What are Chewy Perks + Benefits

Chewy Benefits Overview

We offer competitive salaries and 401k, unlimited time off, comprehensive medical, dental, and vision benefits, in addition to wellness programs, online communities, and resources for improved physical and mental health... enabling you to be your best self - in and outside of work. With mentorship programs, employee resource groups, cross-functional job trainings, events, and customized development tracks for advancement, we're proud to help develop and promote our team members from within.

True to our business, we're pet-friendly and have fun pet-related perks like Paw-ternity leave for new pup parents and Chewy employee discounts. We offer countless volunteer opportunities, recreational club teams, company outings, happy hours, and team events to enable you to bond with fellow Chewtopians and have some fun!

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
We're currently 100% remote due to caution and care for the health & well-being of our team. Post-pandemic, we plan to operate in a combination of onsite and remote, with logistics still being defined
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer a commuter transit, parking, and dependent care FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Chewy sponsors office sports leagues year-round.
Relocation assistance
Professional Development Benefits
Job training & conferences
Lunch and learns
Cross-functional lunch and learns.
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks

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