The Sr Brand Engagement Advisor is responsible for developing, implementing and managing brand engagement campaigns to build community and constituent support, and enhance Sentara's national, statewide, regional and local reputation. Develops and implements strategic internal communications and marketing plans, and provides communications support for system-wide initiatives, executives and service lines. Responsible for developing proactive strategies and tactics for early identification of potential and emerging issues that may impact Sentara, will engage the appropriate multi-disciplinary stakeholders to manage emerging issues before they become rallying points for external constituencies and will support crisis and disaster communications. Understands the various audiences, must be able to quickly respond to customer and market changes and adapt to the evolving needs of the organization and industry. Work closely with cross-functional teams and organizational and executive leaders across many disciplines, departments and regions, have the ability to self-manage and lead projects from conception to completion with minimal supervision. Must have direct and regular media contacts and relationships

Bachelors degree in communications, journalism, or related field required (Masters Degree preferred).

Eight to ten years experience in public relations, corporate communications, or integrated marketing communications, including three years of leadership in strategic marketing required

The Sr Brand Engagement Advisor is responsible for developing, implementing and managing brand engagement campaigns to build community and constituent support, and enhance Sentara's national, statewide, regional and local reputation. Develops and implements strategic internal communications and marketing plans, and provides communications support for system-wide initiatives, executives and service lines. Responsible for developing proactive strategies and tactics for early identification of potential and emerging issues that may impact Sentara, will engage the appropriate multi-disciplinary stakeholders to manage emerging issues before they become rallying points for external constituencies and will support crisis and disaster communications. Understands the various audiences, must be able to quickly respond to customer and market changes and adapt to the evolving needs of the organization and industry. Work closely with cross-functional teams and organizational and executive leaders across many disciplines, departments and regions, have the ability to self-manage and lead projects from conception to completion with minimal supervision. Must have direct and regular media contacts and relationships.

Education Level
Bachelor's Level Degree

Experience
Required: Related - 8 years

Preferred: None, unless noted in the "Other" section below

License
None, unless noted in the "Other" section below

Skills
None, unless noted in the "Other" section below

Other
Bachelors degree in communications, journalism, or related field required (Masters Degree preferred). Eight to ten years experience in public relations, corporate communications, or integrated marketing communications, including three years of leadership in strategic marketing required. Demonstrated knowledge of digital and social communications, media engagement, strategic communications planning, project management, budget tracking. Experience in high technology marketing and digital marketing is required. Strong knowledge of incident, issues and crisis communications management in both traditional and social media spaces, preferably at a multi-unit/geographically dispersed, complex business. Solid knowledge of health care delivery is desired. Strong written and verbal communication skills are required. Must be willing to travel.