Sr. Brand Associate - Kid Grain (Minneapolis preferred, Remote Eligible) (Minneapolis, MN)

| Minneapolis–Saint Paul, MN
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Overview:

Come join our rapidly expanding Kid Grain business! Kid Grain is leading GMI Grain share growth as our Cereal Bars portfolio (CTC bar, Lucky Charms bar) continues to grow double digits YoY. Now $80MM in RNS, Kid Grain has become a strategic priority for the Bars BU and this role will support our core Cereal Bar business as well as the launch of Chex Mix bars and our seasonals pipeline. If you want to flex your analytical & creative skills to find new ways to unlock Kid snacking growth, this is the role for you!

This role will have full 4Ps exposure, while also overseeing a growing consumer budget, HMM project management & the coordination of in-store activations as we look to follow in Cereal's footsteps with a news model of on-pack promotions. Additionally, this role will support the full Bars BU with high visibility leadership in performance tracking & key meeting management, including Mission Control & Monthly Movement Review.

Key Accountabilities:
  • Lead Weekly Kid Grain meetings including critical project management, key commercialization timelines (CPW)
  • Own news model execution for new on-pack promotions, seasonals opportunities, etc for both Core Cereal bars & Chex Mix bars
  • Oversee Kid Grain HMM, partnering with full XFT to ideate & execute key projects
  • Deliver ongoing performance tracking & identify trends/solutions across Kid Grain portfolio
  • Own budget, CPW/project timelines & manage ECLIPS for total Kid portfolio
  • Execute customer requests (e.g., new product info, packaging mock-ups)

Minimum Qualifications
  • Experience as Brand Associate or similar role
  • Strong attention to detail & ability to manage multiple tasks
  • Ability to analyze data & create recommended actions across 4Ps
  • Large, matrixed organization experience
  • Understand how to apply brand strategy to execution
More Information on General Mills
General Mills operates in the Food industry. The company is located in Minneapolis, MN. General Mills was founded in 1928. It has 21000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 53 open jobs at General Mills, click here.
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