At HUMAN, we are all about knowing who’s real. We are the global leader in bot mitigation. We protect more than 200 enterprises—including the largest internet platforms—from sophisticated bots by verifying the humanity of more than ten trillion online interactions every week. The most sophisticated bots look and act like humans when they click on ads, visit websites, fill out forms, take over accounts, and commit payment fraud. We stop them. Founded in 2012 in a Brooklyn sci-fi bookstore, our Human Verification Engine protects enterprises from the sophisticated bots that threaten them. It’s an ongoing war that we fight passionately every day. Join our mission to stop bots, disrupt the economics of cyber crime, and keep it human.

About the role:

HUMAN’s Global Demand Generation team continues to grow and is now seeking a Senior Analyst, Marketing Effectiveness. This is a brand new role where you will get to bring and grow your approach to meaningful data storytelling. We’re a group of problem solvers asking big questions on our mission to protect the integrity of the internet. We’re keen to find someone with an analytical philosophy that goes well beyond the numbers and into the depths of the “why” behind them. You will have the support and tools to build a proactive measurement platform for meaningful data capture and packaging, and facilitate the internal distribution of business-impacting insights. We have big ambitions for this role, but know that we’ll have your back each step of the way.

About you:

You’re an empathetic individual with off-the-charts curiosity. You’re specifically experienced in marketing effectiveness analysis, especially as it relates to sourced and influenced pipeline and revenue generation. You will get to operate in platforms including, but not limited to Salesforce, HubSpot, Google Analytics, intent data platforms and data visualization tools in order to extract, aggregate and synthesize performance data for marketing investment decision-making. You should also have a degree of attribution experience in order to help the business understand respective outputs of other areas of investment intended to drive revenue.

What you'll be doing;

• Build the HUMAN Marketing Effectiveness Platform, inclusive of methodology, architecture and delivery.
• Advise on marketing channel investment based on each channel’s role and contribution to revenue, including digital (paid and unpaid media) and offline (events)
• Build and improve marketing effectiveness models such as multi-touch campaign attribution, content influence, and channel ROI
• Build reporting for all top-of-funnel KPIs driving improvements to campaigns, funnel movement, BDR and Sales Rep performance, and sales cycle duration
• Forecast SQLs and pipeline with improved accuracy and granularity over time
• Work closely with Growth Marketing and RevOps to collaboratively drive strategy on data tracking and enrichment solutions
• Partner closely with Demand Gen team members on experimentation strategy and testing. Provide reporting and recommendations based outcomes.
• Build reporting that showcases impact and opportunities for marketing’s influence on account engagement and sales stage velocity
• Examine multiple data sets to address complex questions, build reporting, identify trends, and explain narratives with data visuals and insight-to-action recommendations
• Perform ad hoc analyses driving actionable insights on growth initiatives
• Analyze and advise on improvements for marketing automation and sales automation effectiveness
• Operate as the Demand Gen compass for campaigns, experiments and tactics

What we're looking for;

• 5+ years as an analyst within B2B SaaS enterprise and/or start up environment
• A self-starter who can convert team objectives into a specific set actions
• Mastery of Salesforce, HubSpot and Google Analytics reporting and dashboarding. 
• Excellent written and verbal communication skills. Comfortable presenting data and providing recommendations with confidence to leadership team members
• An ability for identifying and investigating anomalies in data and operations
• Ability to appropriately determine what tools/solutions are most appropriate for analyses and reporting (SFDC report, BI tool one-off query, HubSpot, SalesLoft, Excel, etc.)
• Scrappiness when scoping, sizing and fulfilling large and small requests balancing efficiency and quality
• Working knowledge of B2B funnel reporting including stages (Contact, MQL, SQL, Closed/Won etc.), marketing automation structure/reporting, and SFDC structure/reporting
• Outstanding problem solving and analytical skills including an ability for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations

Benefits & Perks

• Unlimited PTO
• Private medical and dental insurance for all full-time employees
• Fully paid parental leave
• Learning & Development fund
• Phenomenal coaching from senior leaders and challenging development opportunities
• Monthly internet, phone bill, and meal stipend to support working remotely during COVID-19
• Company-sponsored TalkSpace membership for you and your family

Life at HUMAN

Our HQ office is located in the heart of New York City. We are growing the company deliberately with a keen eye towards maintaining values that embody diversity, lifestyle, and career growth. We are doing substantial work, and we need people to join our mighty team.We have offices located in NYC, DC, Victoria, and London and we're growing teams globally.

We understand it takes a diverse team of passionate, curious, and creative people to solve the challenges involved in protecting the Internet. Our dynamic team of humans have incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.