Specialist, Market Development
Company Description
Accolade provides personalized health and benefits solutions designed to empower every person to live their healthiest life. We help millions of people and their employers navigate the complexities of the healthcare system with empathy, expertise and through exceptional service while supporting them in lowering the cost of care and improving health outcomes. Accolade blends technology-enabled health and benefits solutions, specialized support from Accolade Health Assistants® and Clinicians and access to expert medical opinion services for high-cost treatment decisions. We consistently receive consumer satisfaction ratings over 90 percent and have been recognized by Inc. Magazine as a Top Place to Work 2020 and Business Intelligence for Excellence in Customer Service 2020. Please visit us on LinkedIn, Twitter, Instagram and Facebook and at accolade.com.
Role overview
The Market Development Representative (MDR) is responsible for supporting the Sales departments focused on Employers, Health Plans & Health Systems through lead generation. This includes qualification of all inbound and outbound leads via the phone, web, email, industry events and direct mail campaigns. The MDR is also responsible for event support, follow up and proactive opportunity generation. The MDR reports to the Director of Market Development.
Job Description
A day in the life...
- Proactively call into accounts by utilizing and maintaining Accolade’s database
- Qualify all inbound and outbound leads
- Overcome objections and effectively communicate Accolade’s value propositions to key decision makers regarding appropriate product offerings
- Transfer qualified leads to the appropriate Sales team for an engagement in formal sales process and/or presentation
- Build and maintain strong relationship with Sales team through clear communication and follow-up
- Maintain up-to-date and extensive knowledge of all Accolade product offerings
- Actively participate in the innovation of new techniques and strategies for securing new accounts
- Operates under supervision with reviews of work
- Be aware of, and comply with, all corporate policies
- Stay current on industry trends and maintain extensive knowledge of Health Plans & competitor’s product offerings
- Partner with Sales to develop a given territory and call on targeted account lists, build relationships with key decision makers to identify project and business needs
- Achieve monthly pipeline goals set by Marketing/Sales management
Qualifications
What we are looking for...
- Bachelor’s Degree or equivalent experience in sales, phone-based lead generation, marketing or business
- 3+ years of experience in healthcare and/or phone-based lead generation, inside sales and/or business development activities
- Strong written and verbal communication required
- Ability to pass a background check
- Experience with Salesforce and Microsoft Office is strongly desired
- You bring enthusiasm and good energy to your days and have the ability to connect well with others
- You are naturally curious and not afraid to pick up the phone and talk to people. You enjoy asking inquisitive questions and gathering useful information to help build our business
- You are a collaborative person who thrives on team work as well as being a resourceful problem-solver
- You learn quickly and have a strong interest in becoming an expert in Accolades’ products as well as our competitor market
- When you are given a tough hurdle, you welcome the opportunity to grow and calmly work through any objections in your way
- Communication, both written and verbal, are one of your top strengths
- You probably have a competitive side and would enjoy digging in to meet customer and marketing/sales driven deadlines
- Every day, you do your best to live the Accolade core values of empathy, growth and connection
Where permitted by applicable law, candidates must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Accolade, Inc. The Company will provide reasonable accommodations to qualified employees with disabilities or for a sincerely held religious belief.
Please note that a request for exemption due to a personal preference not to receive a vaccine is not protected by law. All requests for exemptions from this mandate shall be directed to the Company recruiter who shall route the request to the Company’s human resources department.
Additional Information
All your information will be kept confidential according to EEO guidelines.