Social Media Specialist (Specialist I, Brand Strategy)

Description

Specialist I, Brand Strategy

** Please read the entire job description carefully!

Please note: You will be required to be in the corporate office in Metro Atlanta when necessary for required meetings.

The Brand Strategy Specialist (Social) is responsible for building and enhancing the Georgia Power brand nationally and within the company's hometown market of Georgia by effectively implementing organic and paid social strategies.

The successful candidate will have demonstrated experience leading strategy for LinkedIn, Facebook, Twitter, Instagram, TikTok and YouTube that align with key business goals and provide value to customers. They will lead a team of interns to concept, produce and launch social-first campaigns in collaboration with Georgia Power's creative, brand strategy, media relations, internal and executive communication and crisis communication teams, as well as our agency partners.

The role will be responsible for regularly tracking and reporting success metrics and providing recommendations for continuous improvement.

The successful candidate will be up to date on the digital latest trends and serve as a social media subject matter expert providing strategic guidance to internal business units and agency partners.

The role requires strong writing, copy-editing, and PowerPoint presentation skills; as well as the ability to simultaneously handle multiple priorities and deadlines in a fast-paced, cross-functional environment.

This is a hybrid position reporting out of Georgia Power's Atlanta headquarters and working from our industry-leading social media center.

Some travel across Georgia is required.

Qualifications:

• Bachelor's degree in Journalism, Mass Communications, Marketing, Public Relations or other related field of study
• 3 years social media experience in a corporate communication or agency environment
• EXPERT-level knowledge of organic social best practices, including platform strategy, community management, measurement and optimization tactics
• Working knowledge of emerging social media platforms, trends, tactics and technologies, and the ability to synthesize and recommend which are appropriate for Georgia Power
• Working knowledge of digital advertising and paid social media best practices
• Working knowledge of analytics tools such as Facebook Insights, Sprinklr and Adobe Analytics
• Expertise in Microsoft Office: Word and PowerPoint and Outlook are required; working knowledge of Excel is a plus
• Experience with Canva, Adobe Creative Suite or other design tools a plus
• Proven success in Project Management
• Exceptional written and verbal communication skills with the ability to communicate complex ideas simply to audiences of diverse backgrounds and levels
• Highly motivated, self-starter who takes ownership of assignments
• Strong listening, creative thinking, problem-solving and relationship-building skills

Principle Responsibilities:

• Lead strategy development, positioning, and messaging for social media
• Day-to-day execution of the company's social media playbook, ensuring alignment to the overall brand strategy and advancement of business objectives
• Optimize company pages within each platform to increase visibility of social content
• Track, benchmark and analyze social media ROI and provide regular reports to internal stakeholders to illustrate trends, success stories and improvement opportunities
• Partner with our customer service team to drive meaningful community engagement
• Manage agency relationship and execution of social media strategy, including paid social strategy, budget and media planning, forecasting, testing and ongoing data analysis
• Support and expand company's executive and expert thought-leadership strategy
• Stay well-informed of new and existing technologies to innovate and grow social media experiences on Georgia Power's platforms and build an engaged social footprint
• Guide digital creative to create engaging content
• Proactively partner with media relations to identify media opportunities and garner positive coverage throughout the state
• Support crisis communication and emergency nuclear communication exercises, and provide real-time social listening reports for key topics and events
• Excellent oral and written communications skills and the ability to speak with authority

Disclaimer:

This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.

Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is consistently recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeorgiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).

Southern Company (NYSE: SO ) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at www.southerncompany.com .

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Communications & External Affairs

Job Type: Standard

Primary Location: Georgia-Metro Atlanta-Atlanta

Operating Company: Georgia Power Company

Job Type: Standard

Travel (Up to): Yes, 25 % of the Time

Work Location(s):

Georgia Power Headquarters - 241 Ralph McGill Blvd. NE (241ATLANTA)

241 Ralph McGill Blvd. NE

Atlanta, 30308

Req ID: GPC2009216