Social Media Marketing Specialist iCasino and Sports

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Job Description
WELCOME TO THE EMPIRE! We are looking for a talented Social Media Marketing Specialist who has a passion for iGaming, sports, and social media, has knowledge of the online gaming and sports betting landscapes, is full of ideas, and can thrive in a start-up environment where they will need to help ideate and execute a cohesive content strategy with production, editing, and scheduling of content for both the iGaming and sports betting verticals.
BE HOLD! This position will report to the Senior Director of Content & Social Media for sports. This role is for someone who can get things done. The main focus will be to contribute to populating our social feeds on a daily basis, help to manage our editorial calendar and engage with our audience.
ESSENTIAL JOB FUNCTIONS:

  • Create and publish daily content and maintains editorial calendar across iCasino and sports social media platforms including updates, news, and brand narratives.
  • With specific state strategies in mind, be able to create content and collaborate with the hospitality social media team that has regional impact.
  • Constantly ideate and pitch new ways to engage and share relevant content across social.
  • Help manage the editorial calendar for digital platforms.
  • Monitor online gaming, sports and sports culture for trends that the social media team can engage with.
  • Build a deep understanding of brand development and positioning to inform content strategy.
  • Create and edit social media graphics/templates.
  • Collaborate with content team to help serve both internal and external stakeholders.
  • Collaborates with other departments and other key players to produce and execute content.
  • Complies with process and governance with the usage of enterprise social media publishing and analytics tools.
  • Audit and maintain standards/guidelines on brand tone, voice, and curation content mix.
  • Delivers work on or before deadline.
  • Covers events and activations as needed.
  • Must have a positive attitude and the flexibility to work with several departments and personalities at all levels of the organization.


QUALIFICATIONS:

  • Bachelor's degree in related field and/or equivalent work experience required.
  • Minimum of 1-3 years of experience working in social media, preferably in sports, with an understanding of what content works best on each platform.
  • Extensive passion and knowledge of online gaming, sports, and social media.
  • An "always-on" mentality as the sports world is constant, with availability to work nights and weekends.
  • Candidate should be self-motivated; detail orientated and prioritize multiple tasks.
  • Excellent written skills with the ability to adapt and represent a variety of brand voices.
  • Other desired skills include time management skills, critical thinking, problem-solving, and presentation skills.
  • Adobe Photoshop and Adobe Premiere experience is a plus.


PHYSICAL, MENTAL AND ENVIRONMENTAL DEMANDS:
Must be able to maneuver to all areas of the casino, from property to property. Must be able to perform physical job duties of line employees in emergency situations. Must be able to respond calmly and make rational decisions when handling guest and employee conflicts. Must be able to work at a fast pace and in stressful situations. Must be able to read, write, speak, and understand English. Must be able to respond to visual and oral cues.
GAMING PERMIT: N/A


FLSA: Exempt (Salary): Non-Exempt (Hourly):

Property Code:

Multi-Property: Dual Rate:

Bonus Plan: MGNT CSA Other

License(s) Type:

EEOC Code:


Disclaimer
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!

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