Social Media Marketing Manager at RealPage, Inc. (Dallas, TX)

| Dallas-Fort Worth, TX
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WHO WE ARE

RealPage is changing the technology real estate industry and our teammates know how to think big and leave their mark. If you want to join a globally progressive and inclusive company devoted to excellence, we are looking for you!

We are the leading global provider of software and data analytics to the real estate industry. We navigate clients toward the right decisions with data and technology insights they can only get from RealPage. Serving our clients is our highest priority and RealPage teammates are our greatest asset.

Come join a team where your work makes an impact every day!
ABOUT THE TEAM

We're passionate about helping hard-working entrepreneurs grow their property management and real estate investment businesses. We're a collective of uniquely talented individuals who are at the top of our game and are determined to get better at what we do every day. Our determination to make our customers' lives better and break records is contagious-you find yourself becoming intensely passionate about the work that we do, even if the property management and real estate industry was never on your radar before you got here.

You'll be a member of RealPage's Corporate Marketing Team, whose members work directly with the strategists, campaign marketers, and the product marketing team and whose primary focus is to develop and execute omnichannel campaigns to achieve the business objectives.

As this team continues to stretch and evolve, you will have the opportunity to try new tactics, embrace new technologies, validate assumptions, and be part of the evolution of how we go to market and continue to demonstrate leadership in this space.
WHAT YOU'LL DO

We are hiring a Social Media Marketing Manager to develop and execute our social media strategy. In this role, you will have the ability to develop, define and execute the social media strategy that aligns with our branding and campaign goals and enables us to engage customers in new and unique ways. You will work closely with the campaign marketers and subject matter experts to develop a meaningful and impactful social media strategy that aligns and enhances our overall marketing strategy. You will interact with customers and other stakeholders via RealPage's social media accounts, analyze the digital marketing plan, and work directly with the creative team to develop content and refine tactics based on performance.
PRIMARY RESPONSIBILITIES
  • Own the development and execution of RealPage's social media strategy and plan to increase brand awareness and engage with customers in unique and meaningful ways.
  • Analyze our digital marketing plan and social media strategy, identifying opportunities for improvements
  • Collaborate with campaign marketers, SMEs and the events team to align messaging and develop a holistic campaign plan that maximizes exposure and impact.
  • Interact with customers and other stakeholders via RealPage's social media accounts (paid and organic)
  • Research social media trends and provide recommendations to enhance our social media strategy
  • Monitor results and use performance information to optimize social media campaigns in real-time and inform future campaign plans
REQUIRED KNOWLEDGE/SKILLS/ABILITIES
  • 8+ years marketing experience; real estate industry experience/knowledge is a plus.
  • 5+ years of direct experience using social media channels to maintain or build a brand
  • Excellent verbal and written communication skills
  • Proven experience creating and delivering content that has driven interest and engagement in a company's brand or solutions
  • Solid planning and time-management skills; adept at balancing multiple assignments and deadlines.
  • Intuitive, responsive, and focused on driving results
  • Ability to clearly communicate results, key learnings, and areas of opportunities.
  • Must be a self-starter who can build good rapport with partners within the marketing team and in other departments. Ability to facilitate collaborative relationships with creative, video, digital, campaign marketers, events, and other teams to deliver campaigns on time.
  • High integrity, energy, and a desire to work in a results-oriented, fast growth environment
PREFERRED KNOWLEDGE/SKILLS/ABILITIES
  • Bachelor's degree required. Degree in journalism or marketing a plus.
  • Industry Experience with B2B, SaaS or subscription-based technology companies and/or Real Estate Related Industry preferred
WHAT WE OFFER

At RealPage, we're always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity. It is the things you do that bring out the best of you and RealPage.

RealPage considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, national origin, age, veteran, or disability status. We celebrate diversity and are committed to building an inclusive work environment where all teammates feel a sense of belonging while bringing their authentic self to the table and being valued for it.
More Information on RealPage, Inc.
RealPage, Inc. operates in the Real Estate industry. The company is located in Richardson, TX, San Francisco, CA and Greenville, SC. RealPage, Inc. was founded in 1998. It has 6681 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 76 open jobs at RealPage, Inc., click here.
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