Social Media Manager

| New York City, NY
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About the Team
As a social media manager, you will:

  • Lead all communications, planning and relationships with our agencies and social platforms on behalf of the Marketing team.
  • Establish social media marketing resources and toolbox; marketing toolkits, spec requirements, and brand guidelines.
  • Collaborate with Content & Partner Marketing Team to identify content amplification priorities and define social communication strategy and objectives.
  • Work collaboratively across internal teams to build marketing strategies for cross-functional campaigns
  • Oversee social media accounts ( e.g. Facebook, Instagram, Twitter, TikTok, YouTube, and LinkedIn).


What You Will Do

  • Drive the planning and social media strategy for SmartCast. This requires collaborating with Content & partner Marketing to determine aligned priorities.
  • Work closely with Hardware and Software Product Marketing teams to develop social communication strategies around new features and functionality of the VIZIO platform
  • Driving consumer engagement and acquisition strategies to optimize lifecycle management including defining segmentation, message matrices, testing & optimization plans on social media and defining measurements for success.
  • Drive and own all social media goal setting and KPIs. Communicate performance internally and present optimization recommendations back to the business stakeholders.
  • Own the community management strategy on social media channels to strengthen brand awareness and affinity with the VIZIO audience.
  • Lead special projects as assigned e.g., tentpole activation strategies, brand lift studies, influencer program management


About You

  • At least 3+ years of Social Media experience in the streaming industry or from top entertainment companies preferred.
  • Excellent interpersonal and communication skills to work effectively and professionally cross-functionally as well as with our external partners to help everyone succeed.
  • Strong leadership skills with a demonstrated ability to influence teams and individuals as well as effectively leverage and utilize resources and relationships for optimal results.
  • Distinctive problem-solving, strategic-thinking, and analytical capabilities.
  • Motivated, self-starter, always looking to share acquired knowledge with others and actively seeks to apply within own projects.
  • Knowledge of streaming applications, OTT, digital advertising is essential.
  • Detailed-oriented, organized, and experience with project management.
  • Ability to present to all levels of the organization.


About VIZIO
We are Beautifully Simple.
Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. VIZIO's mission is to deliver high-performance, smarter products with the latest innovations at significant savings that we can pass along to our consumers. Our loyal following and industry-wide praise continue to grow as we redefine what it means to be smart.
VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter, or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly.

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