Social Media Manager, NFT

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We’re Coinbase. We’re the world’s most trusted way to join the crypto revolution, serving more than 73 million accounts in more than 100 countries. 

Our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web 3.0 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture.

Ready to #LiveCrypto? Who you are:

  • You’ve got good vibes. You’re optimistic about the future and determined to get there. 
  • You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0. 
  • You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
  • You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
  • You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
  • You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.

As Coinbase’s resident NFT expert and unofficial meme-lord, this person will work within our Social team and across Brand, Content, Product Marketing, and Communications to craft creative content that speaks to our core audiences and engages the community. This person will be responsible for developing and driving our overall meme strategy, concepting and executing creative ideas, and partnering with internal teams to creatively bring product and brand messages to life. Memes will live across our social channels, including Twitter, Instagram, Facebook, LinkedIn, Snap, and TikTok. The ideal candidate will have a deep knowledge of cultural and crypto trends, be active in the crypto community, and be willing to experiment with creating entertaining, engaging content. 

 

This person will be able to jump on Discord and be ready to engage various crypto communities in clever and authentic ways.

 

What you’ll be doing (i.e. job duties):

 

  • Lead social strategy for Coinbase NFT on Twitter, IG, etc
  • Help develop Coinbase’s social tone of voice through funny, engaging creative
  • Drive strategy and creative execution of Coinbase memes across our social channels
  • Uncover cultural insights that are relevant to Coinbase’s core audiences and craft memes to engage those audiences
  • Collaborate  with world class artists, creators, and entrepreneurs to help Coinbase engage with the NFT community.
  • Cover events like Art Basel and NFT NYC on social media.
  • Interact with crypto/NFT communities on Reddit, Discord, Twitter, etc.
  • Partner with teams across the company to craft messages that support broader strategic goals
  • Build a network of creators externally  Coinbase can partner with for ongoing social creative work

What we look for in you (ie. job requirements):

  • Insane meme game … like over 9000!
  • Passion for the internet and online communities
  • Knowledge of the NFT space
  • Stellar social copywriting skills
  • Fluency with core social media platforms with an understanding of the latest social media trends and strategies 
  • Ability to use analytics tools that track success of campaigns and efforts and make recommendations based on quantitative analysis
  • Eagerness to engage and build communities   
  • Open and eager to experiment with new tactics and platforms 
  • An interest in crypto and the economic freedom it can offer. Our mission is to create an open financial system for the world - and we want you to help! 

 

Nice to haves:

  • 5-7  years relevant work  experience 
  • Experience copywriting for major brands
  • Experience working with tech/entertainment/culture brands
  • A passion for NFTs and the crypto community
  • Experience in a regulated environment as well as financial tech, crypto or traditional financial services. 


Read more about our values and culture here.


Notice for Colorado applicants as required by sb19-085 (8-5-20). Target annual salary for this role performed in Colorado, is ($127,075) + target bonus + target equity + benefits (including medical, dental, vision and 401(k)). 

P32605

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.  For US applicants, you may view Pay Transparency, Employee Rights and Equal Employment Opportunity is the Law notices by clicking on their corresponding links.  Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.    

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@ coinbase.com and let us know the nature of your request and your contact information.  For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here). Please contact accommodations@ coinbase.com for additional information or to request accommodations.

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.


More Information on Coinbase
Coinbase operates in the Cloud industry. Coinbase was founded in 2012. It has 3700 total employees. It offers perks and benefits such as Volunteer in local community, Open office floor plan, Flexible work schedule, Remote work program, Dedicated diversity and inclusion staff and Mandated unconscious bias training. To see all 117 open jobs at Coinbase, click here.
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