Social Media Manager, Higher Education at Pearson (Indianapolis, IN)

| Indianapolis, IN
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Pearson Overview

Learning is one of the world's most powerful forces for change. As the world's largest learning company, Pearson has been contributing to a profound impact on our world since its formation in 1844. Pearson employs more than 20,000, operates in 70 countries, and delivers products and services in nearly 200 countries. Each one is furthering a common purpose: to help people achieve their highest potential through learning. Towards this goal, Pearson provides a diverse global community with high quality digital content, learning experiences, assessments, and qualifications to build skills and proactively impact our evolving world. Pearson works with globally recognized educational institutions, employers, and governments, deploying its expertise across a broad range of subject matter and age groups.

Tens of millions of people rely on Pearson for learning throughout their lives. Pearson's knowledge and experience help create the best content delivered in the most appropriate way for the best learner outcomes - whether digitally to help children read or online courses to upskill career-driven professionals. With advances in technology and changes in consumer habits, Pearson helps people reach their goals regardless of their location and preferred learning modality. From carefully designed online resources and rich content, to full course and curriculum support - Pearson's products address the entirety of a person's learning starting with formal education to the workplace and beyond.

While formal education comprises 75 percent of the learning market, projections indicate over one billion more learners will progress through formal education by 2030 owing to a growing global middle class, longer careers and increasing consumer demand for lifelong and non-academic learning, particularly for reskilling and upskilling. To meet the needs of today's learners, Pearson is split into five business divisions; each with its own focus and expertise, all supported by the Direct-to-Consumer group.

Diversity, Equity & Inclusion

At Pearson, we're committed to a world that is always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us too always be better.

We believe that wherever learning flourishes so do people. We value diversity, equity, and inclusion. We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.

Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant place to work. People are at the centre, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce please visit https://www.pearson.com/careers/diversity-and-inclusion.html

Job Description

As the Social Media Manager for Pearson Higher Education's B2B Marketing team, you'll be responsible for building and growing authentic relationships with higher education faculty and administrator audiences.

In this role, you'll own and implement a social media strategy that increases our brand awareness and positions Pearson as a thought leader in higher education. Working across social channels and platforms, you'll help us make sure we are growing our online presence and engaging our audiences with content that demonstrates Pearson is the world's leading learning company, dedicated to helping everyone realize the life they've imagined.

In addition to owning Pearson Higher Ed B2B's organic social media strategy, you'll also leverage your knowledge of social platforms and best practices to help marketers across the team get the most from their paid social and digital channels tactics.

The ideal candidate for this role is:
  • An avid conversationalist who knows what is being talked about in higher education today and can immediately see opportunities to join the conversation or start a new dialogue
  • A master storyteller who can translate trends, insights, customer stories, and Pearson brand story elements into social media content that engages our audiences
  • A results-driven strategist who is focused on performance and who leverages data to optimize and document the success of our social strategy and marketing campaigns
  • An energetic collaborator that is excited to share knowledge and best practices to help others optimize their marketing campaigns

Responsibilities
  • Working closely with Pearson corporate brand & marketing teams, develop, implement, and oversee Pearson Higher Education's B2B social media strategy, ensuring we are meeting KPIs and upholding brand standards
  • Own and manage the editorial strategy, content plan, and social media calendar for Pearson Higher Ed B2B's LinkedIn, Twitter, and Instagram accounts
  • Collaborate with the Content Marketing team to create and post inclusive, diverse, and compelling social media content that increases brand awareness, demonstrates thought leadership, and engages our core faculty and higher ed institutional administrator audiences
  • Monitor engagement metrics and other data and work to continually optimize social media tactics that drive overall audience engagement and positive sentiment
  • Stay current with trending topics in higher ed that offer Pearson an opportunity to amplify and/or be a part of conversations that are important to faculty and higher ed institutional administrators
  • Promote and thrive in a transparent, accessible, and inclusive culture where employees are encouraged to learn more about themselves and others
  • Monitor and respond to audience engagement with social accounts
  • Stay current with social media technologies and best practices
  • Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective
  • Create and execute a plan for expanding into new social media platforms (TikTok, Pinterest)
  • Serve as a social media expert consultant for the broader B2B Marketing team, providing insight on strategy and best practices to Campaign Specialists and Product Marketers

The anticipated starting salary for candidates expressing interest in this position is $80K. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

Qualifications
  • 3+ years in social media marketing, with a focus on B2B brands required
  • Bachelor's degree required
  • Experience managing social media campaigns including design, tracking, and measurement preferred
  • Experience working with core social platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube, etc.) and interested in learning more (TikTok, Pinterest, etc)
  • Familiarity and interest in learning and working beyond core social platforms (e.g., Twitter, LinkedIn, Instagram) to keeping up with industry and/or technical discussions happening on StackExchange, Reddit, Discord etc.
  • Excellent written communication skills
  • Strong analytic skills - ability to use data to develop, optimize and measure social programs
  • Excellent collaboration skills
  • Experience with social management tools like Salesforce Marketing Cloud, Sprout Social, or Hootsuite
  • Experience with Google Analytics and Salesforce marketing suite preferred

Pearson provides a flexible work environment for its employees. We believe that the ability to work from anywhere, anytime in work/life balance is a critical part of our culture and employee satisfaction. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Higher Education

Schedule: FULL_TIME

Req ID: 7008
More Information on Pearson
Pearson operates in the Edtech industry. The company is located in Chandler, AZ, Iowa City, IA, Minneapolis, MN, Tupelo, MS, Concord, NH, Hoboken, NJ, Albuquerque, NM and San Antonio, TX. Pearson was founded in 1871. It has 29811 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 98 open jobs at Pearson, click here.
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