Social Media Manager, Global Football at Nike (Portland, OR)

| Portland, OR
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Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Behind our marketing and communication is a force of creative experts, digital strategists and brand stewards telling stories of elite and everyday athletes, product innovation and sport moments across a range of channels from our retail stores to our service-based apps. Social media is of particular importance to our marketing mix and often a primary lever to use when connecting with the hearts and minds of athletes* around the world.

As the paradigm of brands on social media becomes increasingly complex, Nike Global Social Media is responsible for building and deepening the comprehension of the space for the entire organization. This is done by partnering, sourcing and disseminating a variety of industry and platform-specific information to anyone who participates or is influenced by the end-to-end spectrum of content creation and distribution. Additionally, Nike Global Social Media is responsible for the planning, programming and publishing of all global-level channels. As such, marrying the above information with seasonal objectives and audiences is integral to the development and output of efficient and effective briefs and brand behavior.
The Global Social Manager for @nikefootball plays a meaningful role in leading the social strategy and crafting connected experiences that engage audiences across key platforms. This position will synthesize information from external partners and across the organization to deliver clear, measurable strategies that demonstrate Nike's leadership in social media.

The ideal candidate will be exposed to senior leaders within Global Brand Marketing and throughout Consumer Direct Marketing (CDM). Digital Commerce, and One Creative. You want to be a part of this team because you understand technology and the role of our direct-to-consumer channels and you are always ready to be a thought partner, a digital evangelist and consumer advocate. You obsess the latest trends in mobile, social media and digital and are able to overlay consumer need to create industry leading solutions. You should also have a passion for the world of Football (soccer).
If this is you, you will be working with Consumer Direct Marketing and One Creative to shape all the experiences that live within social media. You are responsible for the channel strategy, the brief to creative, and leading all aspects of the final stage of implementation and publishing.
A typical day/week looks like
  • Partner cross-functionally and with Geo's to communicate social channel priorities
  • Partner across NDDC and Merchandising to implement social commerce capabilities and integrate into the overarching social strategy
  • Partner with Integrated Media and Geo partners to set budget priorities for powering social channels
  • Write and refine creative briefs to ensure platform-right, channel-right content is briefed and delivered by creative
  • Attend Creative Review to share concepts for your respective channels
  • Partner with insights and platform strategy teams to set learning agenda and incorporate findings into real-time improvements for social plans
  • Partner with Consumer Services team to ensure our campaigns are supported appropriately all the way through to social interactions from consumers
  • Lead and facilitate sport and athlete moments
  • Meet with agency partners and Consumer Services on Social ROS
In this role, you will sit in the Consumer Direct Marketing team, reporting to the Global Social Director of Sport Dimensions. You will work with social specialists and an agency partner for programming and publishing needs and collaborate with the measurement team to review metrics and insights. You will partner closely with the Men's and Women's Construct teams along with the CDM Constructs across Performance and Lifestyle dimensions and you will manage the briefs that go to One Creative as well as the hand-off back to the Social team for programming and publishing.

  • Bachelor's degree or higher or equivalent combination of education and experience and training
  • 5+ years of strategy experience working on a social team or at a social agency
  • Proven experience working on social activations for large campaigns
  • Proven experience in managing up, across, and downstream with peers and partners
  • Proven experience working with creative teams on digital and social platforms (examples of projects encouraged)
  • Interest in working with athletes / influencers / celebrities
  • Comfortable in managing ever-changing platform landscape while providing clear POV's and willingness to align / educate / compromise with stakeholders
  • Early adopter and problem solver for digital platforms (Comfortable trying new tools and adapting to process improvements)
  • Experience working and managing teams within Sprinklr, AirTable, Asana (or other)

Nike requires all applicants for this position to be vaccinated for COVID-19 as a condition of hire, unless otherwise required by law. As an equal opportunity employer, Nike will make accommodations to individuals who cannot be vaccinated in accordance with applicable law.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
More Information on Nike
Nike operates in the Other industry. The company is located in Beaverton, OR and New York, NY. Nike was founded in 2022. It has 98694 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 242 open jobs at Nike, click here.
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