Join SADA as a Social Media Coordinator!

Your Mission

As SADA’s Social Media Coordinator, you will play a pivotal role in managing our fast-growing and dynamic social media channels across LinkedIn, Facebook, Instagram, Twitter, YouTube and the new channels we’re exploring. You will play a key role in the content development and deployment across channels – helping us create built-for-social content that reaches and engages the right audiences. You will also conduct market research and develop multi-platform social media marketing campaigns that align with our various initiatives. This is the perfect role for someone who LOVES social media and is organized, self-motivated, creative, analytical, and collaborative. 

Your Responsibilities Include:

• In support of the Sr. Social Media Manager and under direction of the Director of PR & Corporate Communications, execute the social media strategy to align with business goals
• Write, edit, stage and publish unique content suitable for SADA’s social channels, our various followers, and new audiences
• Work closely with marketing leads to finalize the social media components of our campaigns to align with company brand image, events, announcements, new product offerings, and more
• Coordinate our daily social calendar by managing projects and programming finalized social content into the various management systems we have in place
• Maintain all of SADA’s social media profiles and overall presence by conducting regular audits to our pages for brand continuity
• Track audience/influencer engagement and apply social media best practices to ensure our content achieves maximum reach and brand awareness
• Monitor industry news and competitor social channels to ensure SADA is a part of relevant conversations and continuing to stay ahead of topics/trends
• Drive metrics reporting and analytics programs to measure efficiency of our organic social campaigns/programs
• Help develop testing and optimization for social content across channels 
• Catalog social performance and help package analytics monthly, quarterly, ad hoc, etc that outline wins and opportunities to report on efforts as well as iterate and optimize efforts

Job Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, or a related field
• 2-5 years of experience in social media marketing, public relations, communications or similar role
• Knowledge and passion for social media – native to the space
• Digital presence and knowledge in emerging channels, as well as several of the following kinds of social spaces: LinkedIn, Facebook, Instagram, Twitter, YouTube, blogs, virtual worlds, mobile platforms, applications, communities, forums, etc.
• Excellent writing, editing, and proofreading skills with the ability to understand, embrace, and emulate a brand persona 
• Highly organized and detail-oriented with the ability to handle various tasks simultaneously, all in a fast-paced environment 
• Clear, thoughtful communicator across all levels within and outside of an organization, from the leadership team to customers
• Identify cloud trends and key influencers that we can co-op or target within our social media programs 
• Ability to inspire and help develop strong creative content that contributes to brand affinity and advocacy 
• Experience in the technology industry and familiarity with the SaaS / Cloud sector a plus
• Quantitative, analytical, and problem-solving skills; should feel comfortable with data analysis and understand social media KPIs to be able to use data to make decisions 
• Always looking for room to improve and pushing the boundaries of what more can be done
• Inquisitive and collaborative with a positive attitude and go-getter mentality
• Experience with Google Workspace a plus
• Knowledge of how to navigate project/social media management platforms is a plus! (I.e. Hootsuite, HubSpot, Monday.com, and more)

Expectations

Required Travel - 10-15% travel to customer sites, conferences, and other related events. Due to the COVID-19 pandemic, travel has been temporarily restricted.

Onboarding/Training - The first several weeks of onboarding are dedicated to learning and will encompass learning materials/assignments and compliance training, as well as meetings with relevant individuals. Details of the timeline are shared closer to the start date. Due to the COVID-19 pandemic, all onboarding will be temporarily conducted remotely.