Social Media Content Strategist
GoodRx is America’s healthcare marketplace. Each month, 20 million people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $30 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!
About the Role
The GoodRx Social Team is looking for a gifted storyteller and strategic thinker to join our team as our Social Media Content Strategist. Reporting to the Sr. Director of Social, you will be responsible for spearheading the development of compelling branded content series and campaigns (with a big emphasis on video) to bring the GoodRx brand to life across our owned channels, including YouTube, IG, Twitter, and Facebook.
Always thinking about new and creative ways to improve video and visual storytelling to drive audience engagement, you and our Content Creator(s) will collaborate with stakeholders from across the company to create thumb-stopping, social-first content. Ultimately, the media you create and the campaigns you architect will help us build trust and long term relationships with our organic audiences by inspiring them to engage with their health, and our brand, on a regular basis.
The ideal candidate is a social native who understands the power of a rich network; you will proactively create relationships with platforms, influencers, communities, and other partners that can help us identify creative opportunities that push our brand in new, exciting directions. This person also has proven experience creating and leveraging original content to drive authentic social engagement across multiple digital channels, preferably for a brand in a complex, highly-regulated industry like healthcare, technology, or financial services.
From ideation to production to publication, you will manage the day-to-day execution of content franchises that meaningfully engage, educate, and empower our community. Understanding that different audiences on different platforms will require different approaches, you will experiment and iterate to identify the most effective formats, the most resonant messaging themes, and the most engaging creative approaches for various channels.
This is a unique opportunity to gain in-house experience at a rapidly growing, newly public company, while also maintaining the excitement and energy of a fast-paced startup or agency-esque work environment (e.g., contribute to social content strategy, monitoring and growing multiple social channels, nurturing influencer and community relationships, and evaluating analytics).
What you’ll do:
- Surface new content opportunities and ideas, based on relevant cultural or audience insights, current events, healthcare news, company offerings & updates, and social trends
- Explore innovative ways to create engaging content for our owned channels and identify new channels that will help us expand our reach and build meaningful relationships with our audiences (which includes consumers/patients and HCP)
- Proactively build relationships with platforms, celebrities and other influencers, communities, and other partners who can broaden our creative horizons by introducing us to new creative ideas and opportunities
- Facilitate productive conversations and build consensus amongst a team of disparate stakeholders in order to align on and execute against a clear roadmap
- Work with Social Media Manager, Content Creator, and other stakeholders to ensure that all social content is delivered and posted on schedule
- Own the day-to-day curation and management of user-generated content, including: gathering UGC (e.g., Vocal Video submissions, tagged stories, Instagram AMA answers), organizing it in our Testimonial Library for creative use across owned and paid channels, and repackaging it for publication on owned channels
- Work with Social Media and Community Manager to generate relevant & timely content ideas inspired by audience insights gleaned from community chatter, mentions, etc.
- Proactively identify community, influencer/thought leader, and brand partnership opportunities
- Consistently monitor, measure, and report on performance of content & campaigns across our owned channels, using those data and learnings to illustrate the value of our investment in social first content to leadership; to inform future content; to iterate on existing content series/franchises; or sunset poor performers
- Illustrate the value of our investment in creating great content for social to senior leadership
- Provide recommendations for how to optimize our social media content and presence to meet the needs of our audience
What we’re looking for:
- 5+ years of marketing, communications, and/or content creation experience with a substantial social media focus, ideally with a background in healthcare (or another highly regulated industry)
- A skilled writer, creative thinker, and gifted storyteller who understands the power of narrative to inform, educate, entertain and/or persuade audiences
- Ability to work under and meet tight deadlines
- Ability to creatively problem solve in the face of ambiguity
- Self-starter with a bias toward action and the ability to take ownership with little oversight
- A strong communicator and cross-functional collaborator
- Ability to think analytically to derive data-driven insights
- A platform expert who understands the social media landscape as a whole, each platforms various nuances, and the latest in social trends
- Fluent with social media platforms (Instagram, LinkedIn, Twitter, YouTube, Facebook, Tik Tok, Google Reviews, Yelp), scheduling tools, and digital media analytics tools (e.g., Sprinklr)
- Willing to learn new technologies, tools, and frameworks
- Strong organization, time and project management skills
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.