Social Media Content Strategist

| Santa Monica | Hybrid
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GoodRx is America’s healthcare marketplace. Each month, 20 million people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $30 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.


Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.


We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.


With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!


About the Role

The GoodRx Social Team is looking for a gifted storyteller and strategic thinker to join our team as our Social Media Content Strategist. Reporting to the Sr. Director of Social, you will be responsible for spearheading the development of compelling branded content series and campaigns (with a big emphasis on video) to bring the GoodRx brand to life across our owned channels, including YouTube, IG, Twitter, and Facebook. 


Always thinking about new and creative ways to improve video and visual storytelling to drive audience engagement, you and our Content Creator(s) will collaborate with stakeholders from across the company to create thumb-stopping, social-first content. Ultimately, the media you create and the campaigns you architect will help us build trust and long term relationships with our organic audiences by inspiring them to engage with their health, and our brand, on a regular basis.


The ideal candidate is a social native who understands the power of a rich network; you will proactively create relationships with platforms, influencers, communities, and other partners that can help us identify creative opportunities that push our brand in new, exciting directions. This person also has proven experience creating and leveraging original content to drive authentic social engagement across multiple digital channels, preferably for a brand in a complex, highly-regulated industry like healthcare, technology, or financial services.


From ideation to production to publication, you will manage the day-to-day execution of content franchises that meaningfully engage, educate, and empower our community. Understanding that different audiences on different platforms will require different approaches, you will experiment and iterate to identify the most effective formats, the most resonant messaging themes, and the most engaging creative approaches for various channels. 


This is a unique opportunity to gain in-house experience at a rapidly growing, newly public company, while also maintaining the excitement and energy of a fast-paced startup or agency-esque work environment (e.g., contribute to social content strategy, monitoring and growing multiple social channels, nurturing influencer and community relationships, and evaluating analytics).

What you’ll do:

  • Surface new content opportunities and ideas, based on relevant cultural or audience insights, current events, healthcare news, company offerings & updates, and social trends
  • Explore innovative ways to create engaging content for our owned channels and identify new channels that will help us expand our reach and build meaningful relationships with our audiences (which includes consumers/patients and HCP)
  • Proactively build relationships with platforms, celebrities and other influencers, communities, and other partners who can broaden our creative horizons by introducing us to new creative ideas and opportunities
  • Facilitate productive conversations and build consensus amongst a team of disparate stakeholders in order to align on and execute against a clear roadmap
  • Work with Social Media Manager, Content Creator, and other stakeholders to ensure that all social content is delivered and posted on schedule
  • Own the day-to-day curation and management of user-generated content, including: gathering UGC (e.g., Vocal Video submissions, tagged stories, Instagram AMA answers), organizing it in our Testimonial Library for creative use across owned and paid channels, and repackaging it for publication on owned channels
  • Work with Social Media and Community Manager to generate relevant & timely content ideas inspired by audience insights gleaned from community chatter, mentions, etc.
  • Proactively identify community, influencer/thought leader, and brand partnership opportunities
  • Consistently monitor, measure, and report on performance of content & campaigns across our owned channels, using those data and learnings to illustrate the value of our investment in social first content to leadership; to inform future content; to iterate on existing content series/franchises; or sunset poor performers
  • Illustrate the value of our investment in creating great content for social to senior leadership
  • Provide recommendations for how to optimize our social media content and presence to meet the needs of our audience

What we’re looking for:

  • 5+ years of marketing, communications, and/or content creation experience with a substantial social media focus, ideally with a background in healthcare (or another highly regulated industry)
  • A skilled writer, creative thinker, and gifted storyteller who understands the power of narrative to inform, educate, entertain and/or persuade audiences
  • Ability to work under and meet tight deadlines
  • Ability to creatively problem solve in the face of ambiguity
  • Self-starter with a bias toward action and the ability to take ownership with little oversight
  • A strong communicator and cross-functional collaborator
  • Ability to think analytically to derive data-driven insights
  • A platform expert who understands the social media landscape as a whole, each platforms various nuances, and the latest in social trends
  • Fluent with social media platforms (Instagram, LinkedIn, Twitter, YouTube, Facebook, Tik Tok, Google Reviews, Yelp), scheduling tools, and digital media analytics tools (e.g., Sprinklr)
  • Willing to learn new technologies, tools, and frameworks
  • Strong organization, time and project management skills

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • pythonLanguages
    • ReactLibraries
    • GraphQLFrameworks
    • KubernetesFrameworks
    • Next.jsFrameworks
    • Node.jsFrameworks
    • React NativeFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena

Vice President, People

What projects are you most excited about?

The GoodRx Above & Beyond Pharmacy Awards. Pharmacy professionals have been the unsung heroes of the pandemic. GoodRx understands how crucial pharmacists are to medication affordability and accessibility. The awards were a cross-functional effort and I'm proud of the work that the team pulled together to amplify the work of pharmacy professionals.

Ellie

Director, HCP Marketing

What does career growth look like on your team?

The Business Intelligence team guides strategy and provides data-driven insights across the entire organization enabling career growth to move at a very fast pace. Opportunities for ownership and impact are plentiful, so those who are intellectually curious and driven have been able to advance quickly in their careers at GoodRx!

Helen

Senior Director, Analytics

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

At GoodRx, we recognize the important role benefits play in helping our employees and their families live healthy, productive lives and plan for the future. That’s why we’re proud to offer a valuable, comprehensive benefits package to advance their physical, financial, and emotional well-being. From robust medical, dental, and vision benefits and access to mental health resources to a matching 401k plan with access to financial advisors, GoodRx offers benefit options to help employees thrive at work, at home and in our community!

Culture
Volunteer in local community
Partners with nonprofits
GoodRx partners with non-profits National Association of Free and Charitable Clinics for Medication Assistant programs and local organizations to organize Community Health Pop-up events
Open door policy
Open office floor plan
Employee resource groups
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
When hired, we present our new hires with a list of our Community Resource Groups where we have Core Groups that are open to those who identify as that CRG as well as an allies' group.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute annually to their FSA and Dependent Care FSA
Disability insurance
Dental insurance
Vision insurance
Health insurance
Wellness programs
Mental health benefits
GoodRx partners with ModernHealth and provides free access to therapy, coaching, and a library of mental health resources
Financial & Retirement
401(K) matching
GoodRx 401(k) retirement plan matches up to 4%, with immediate vesting for matched contributions
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
GoodRx provides 4 months for the primary parent and 3 months for parent partners
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
GoodRx has a fully stocked kitchen including unlimited snacks, beverages and an amazing onsite Barista!
Company-sponsored happy hours
Happy Hour every Thursday in our very own Speakeasy Bar!
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
GoodRx offers a subsidized membership to ClassPass or local gyms TriFit Club in Santa Monica and Fitness SF in San Francisco
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Virtual coaching services

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

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