Social Media and Community Manager at Glu Mobile (acquired by Electronic Arts in April 2021) (San Francisco, CA)

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Reporting into the Manager, Product Marketing within the Crowdstar/Glu Mobile studio within EA, our Social Media & Community Manager will play the important role of developing and executing social and community strategies across multiple channels to further engage our existing users and drive new users to download our mobile games. This is a highly visible, strategic role where you'll be making a key impact on the business.
Responsibilities:
  • Work with the studio marketing team to define the social voice of our runaway mobile hit, Covet Fashion.
  • Develop and implement social media and community strategies and best practices across various social media channels (i.e. Instagram, TikTok, Facebook, Twitter, Pinterest, Tumblr, Youtube, etc).
  • Grow followers and audience engagement by delivering fully integrated social programs across channels. Manage social media campaign execution and scheduling including day-to-day content sourcing and creation as well as post-campaign analysis.
  • Constantly test, optimize and analyze campaigns and projects based on key KPIs of retention and installs. Allocate time and resources appropriately.
  • Understand how mature female mobile app users (25 - 55 years old) behave and how to market effectively to them.
  • Constantly follow social media trends and able to leverage those trends by creating engaging & authentic content
  • Communicate directly with users via social media channels including directing and responding to questions, engaging in conversation, connecting with key influencers, and being the voice of Crowdstar.
  • Manage strategic VIP ambassador program, including working with our user research team to launch beta test and provide prioritized feedback to the broader team.
  • Partner with Crowdstar's Customer Support team on social media strategy and messaging to users. Influence how we are handling Customer Support user inquiries.
  • Ability to use social media intelligence to correctly interpret, document, and report out what the community thinks. This includes both positive/negative sentiment, as well as topic analysis and breakdowns across the entire digital ecosystem, not just the vocal minority.


Requirements:
  • 3-5 years of managing social media (Facebook, TikTok, Twitter, Instagram, YouTube, Pinterest, blogs, etc.) and community platforms.
  • Experience working in mobile gaming and/or lifestyle apps, with a solid understanding of engaging an audience through a mobile platform.
  • Strong understanding of audience expansion through organic & sponsored content
  • Strong ability to write clear, engaging and cohesive messaging with a mature female target audience in mind.
  • Analytical skills to measure and understand how social campaigns deliver impact to broader company business and marketing objectives.
  • Ability to work individually and with cross-functional teams to develop campaigns and drive results.
  • Ability to prioritize and multi-task in a fast-paced, changing environment.
  • Ability to engage and motivate an online community.
  • Strong organizational skills and attention to detail.
  • Great eye for high-quality impactful content.
  • Understanding of best practice social, digital, content and channel marketing
  • Familiarity with the fashion and lifestyle space including brands, influencers and trends or experience managing fashion or home decor social media accounts a plus.
  • Bachelor's Degree or equivalent.
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What are Glu Mobile (acquired by Electronic Arts in April 2021) Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
We have our Fun team which volunteers regularly plan and run various company-wide events for team bonding and stress relief. We also have several guilds that meet in various disciplines.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Glu employees can contribute up to $2700 annually to their Medical FSA and 270 a month towards Transit FSA
Disability Insurance
Dental Benefits
Vision Benefits
We have multiple vision plans, including a $0 premium plan for all Full Time Employees.
Health Insurance Benefits
We have 4 different health plans including Kaiser and a HSA account
Life Insurance
Team workouts
Glu's team fitness initiatives include In-office yoga and Grokker team challenges
Mental Health Benefits
We partner with Ginger for 24/7 access to mental health help, anytime
Retirement & Stock Options Benefits
401(K)
401(K) Matching
GLu provides employees with a 401(k) matching plan managed by Empower. We match 50% of contributions up to 6% of an employee's annual gross pay.
Company Equity
Glu offers RSUs as part of our equity package, as well as refreshers for top performers.
Employee Stock Purchase Plan
Glu allows qualified employees to purchase company shares at a discounted price every 6 months.
Performance Bonus
Glu's performance bonus plans are targeted percentage bonus, awarded yearly. Additionally we offer spot bonuses for going above and beyond.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 8 weeks of leave for the secondary caretaker, with a mixture of supplementing EDD, STD and our benefits.
Flexible Work Schedule
Glu provides employees with a flexible work schedule that includes Core hours.
Remote Work Program
Our remote work program includes work from home Full-time remote for all positions during the COVID Shelter in Place
Return-to-work program post parental leave
Company sponsored family events
Glu sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Generous PTO
Glu employees receive between 16 and 21 days per year of paid time off based on years of service.
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Glu offers pre-tax commuter benefits for all employees including a Transit FSA and CalTrain GoPass.
Company Outings
Glu hosts company outings Semi-annually in addition to our studio and team events.
Free Daily Meals
Game Room
Stocked Kitchen
Glu has a fully stocked kitchen including unlimited snacks, coffee, tea and even Kombucha on tap.
Happy Hours
We offer employees Paid on-site garage parking with 24/7 access and monitoring downtown SF. In Foster City we have free parking.
Parking
Glu Sports, in Foster CIty, pet policy is Occasional bring your pet to work days
Recreational Clubs
Our relocation assistance plan is offered for some positions.
Professional Development Benefits
Job Training & Conferences
Glu offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers help with paying for classes.
Lunch and learns
Glu hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer a budget annually for continuing education.
Online course subscriptions available
Customized development tracks
Paid industry certifications
We support paid industry certifications.

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