General information

Career area

Marketing

Work Location(s)

500 Woodward Avenue, Detroit, MI, 601 S. Tryon Street, Charlotte, NC

Remote?

No

Ref #

12707

Posted Date

Friday, May 27, 2022

Working time

Full-time

Ally and Your Career

Ally Financial only succeeds when its people do - and that's more than some cliche people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

The Opportunity

The Social Media Analyst role will be responsible for social listening and analysis including the detailed reporting and production of compelling analysis and actionable business insights. Candidates will need to demonstrate a strong background in social media analytics and intelligence, and strong logic and problem-solving skills. You will be responsible for deep research, risk monitoring, reporting on financial industry-related topics, trends and social insights that impact our brand and business.

The Work Itself

• Provide proactive social listening and production process of key themes, trends and emerging topics that affect our business
• Prepare deep dive qualitative analysis of social data around topics, products, and business lines
• Report metrics from Social Media analysis tools and across a variety of sources to create dynamic visualizations
• Support the social media analysis tool daily, ensuring proper functionality and accuracy of data
• Support for crisis communications and listening impact analysis
• Participate in status calls to understand business needs and to provide insights
• Work with analytics and research teams to understand customer profile insights and behaviors that help nurture marketing strategies
• Support the team in managing our Social Media Command Center displays
• Be a subject matter expert and deliver ad hoc presentations to leadership as needed

The Skills You Bring

• Bachelor's degree in related field preferred
• 1+ years of professional experience in analytics / reporting, preferably in financial services
• Experience presenting deliverables with commentary, verbatim and visualization of data
• Exposure to social monitoring tools such as Sprinklr, Brandwatch, Netbase, Meltwater, Sprout Social
• Excellent written and oral communication skills
• Ability to manage multiple projects at once
• Ability to work with diverse business partners with competing objectives
• Attention to detail and strong focus on quality

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally's total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

• Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
• Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
• Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at [email protected]. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.