Job Description & Requirements

JOB SUMMARY: Develop, manage, and execute the internal communications strategy for social media, online media (UOTeam.com/SharePoint), and emerging platforms and channels (apps, portals, etc.), ensuring clear, concise, and compelling communication that complements and extends internal and external messaging. Drive the organizational culture via social engagement, community building, recruitment campaigns, and interdepartmental partnerships. Monitor trends in communications delivery tools and applications (i.e. platforms, content management systems, etc.), apply key learnings, and make recommendations for adoption, implementation, and enhancement. Measure the impact of social media and digital platforms on overall communication efforts.

Link to Portfolio of Work strongly desired

MAJOR RESPONSIBILITIES:

• Social Media Strategy and Content Development
  • Develop, implement, schedule, and manage engaging and effective Team Member social media campaigns, programs and strategy in collaboration with key clients (Talent Acquisition, Team Member Services, etc) and in service of Company and business goals and objectives.
  • Shape creative concepts and manage production of all social media content, including writing copy, developing graphics, taking photos and shooting/producing video. Partner with internal resources such as the Internal Communications Specialist, Photo Services, Public Relations, and Brand Marketing teams for collateral development. Secure approval from key stakeholders, ensuring brand standards are maintained and licensor intellectual property is respected. Create templates and develop libraries of "ready-to-share" content.
  • Monitor and connect with the Team Member (and potential Team Member) community through real-time social conversation. Cultivate User Generated Content from Team Members and apply to content mix.
  • Partner with Legal and HR Field teams to shape policy, ensure compliance, and apply best practices that contribute to a positive work environment.
• Platform and Channel Development and Implementation
  • Develop strategy to leverage existing general audience social media platforms (e.g. Facebook, YouTube, Instagram, Snapchat and LinkedIn) and identify emerging channels (e.g. Twitter, Twitch, Tik Tok) and/or Team Member-specific communications technology (e.g. - mobile apps, portal platforms, etc.)
  • Ensure social and emerging platform strategy holistically aligns with existing online tools (email, Intranet, and UOTeam.com) as well as traditional media (signage, print, field resources).
  • Stay on cutting edge of industry best practices and trends to identify and make recommendations for communications technology not yet identified, working with HRIS and Parks Technology teams to facilitate implementation.
  • Develop innovative tactics (i.e. gamification, user interface enhancements) that ensure a positive user experience and high levels of engagement and ROI.
• Communications Support
  • Aid in production of content for other existing internal communications channels (publications, digital signage, email/web, etc.) as needed in coordination with the internal communications team.
  • Support Internal and Guest Facing events such as Leadership Updates, Divisional meetings, onboarding sessions, job fairs, marquee events, and others as identified.
  • Represent Communications on cross-functional task forces and project teams as identified.
• Digital Support
  • Develop, create, plan, schedule, and update content for online channels (UOTeam.com, Intranet/SharePoint, video projects) in coordination with the internal communications team and in alignment with company initiatives.
  • Support NBCU internal communications and update UO-specific spaces on NBCU online properties as identified.
• Analytics and Measurement
  • Develop, create and monitor benchmark data and KPIs that measure effectiveness of communications initiatives. Provide regular tracking reports on content performance to help understand what best engages our audiences and help guide future content strategy.
• Other
  • Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
  • Performs other duties as assigned.

EDUCATION: Bachelor's degree required in Communications, Media, Interaction Design, Video Production, Social Media or related degree.

EXPERIENCE: 3+ years communications experience required (Internal Communications experience strongly preferred) and 2+ Years social media management experience required - or equivalent combination of education and experience.

ADDITIONAL INFORMATION:

• Proficiency with website and graphic design software required (Adobe Creative Suite including Dreamweaver, Photoshop, InDesign, Illustrator, and Adobe Acrobat). High proficiency in Microsoft Office software (Word, Excel, PowerPoint and Access) required.
• Proficiency with social media management tools and social media networks required. Knowledge of Sprinklr preferred. Web Design (HTML and CSS) with emphasis on responsive design/mobile optimization strongly preferred. Video production/editing experience (Adobe Premiere, Adobe After Effects, Apple Final Cut Pro X, Apple Motion) preferred. UX/UI Design Experience preferred.
• Knowledge of social media, content management systems, web design required. Excellent interpersonal and team communication skills, analytical skills, problem solving ability, multi-tasking ability, and adherence to deadlines and project milestones required

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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