SMB Marketing Manager at Afterpay
| San Francisco, CA
Sorry, this job was removed at 4:43 p.m. (CST) on Tuesday, September 21, 2021
Join a movement in which everyone can win. We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.
Founded five years ago in Sydney, Australia, Afterpay has millions of active customers globally and is offered at the world’s best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.
Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.
We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.
The Marketing Manager is primarily responsible for development, execution, analysis and optimization of omni-channel marketing programs for SMB merchants in Afterpay’s North America regions of the US and Canada. This hire will be accountable for launching, monitoring, and analysis of demand and lifecycle programs to drive new merchants and retention of existing merchants for Afterpay's’s suite of products. The role will work closely with the Global Demand Generation Lead, Global Engagement Lead, and internal and external stakeholders to develop and optimize regional programs. Project managing is crucial for success in this role with a clear attention to detail in executing multiple campaigns at a time. Afterpay’s integrated campaigns leverage content, email, web, webinars, and more to hit quarterly engagement goals.
We are much more than our job descriptions, but here’s where you will begin….
Development of regional specific programs to drive qualified leads
Develop and execute omnichannel launch programs with new and existing merchants
Execution and analysis of integrated campaigns and demand generation programs to drive new customer engagement. Consolidate input from internal and external stakeholders, creating a cohesive vision for campaigns
Build campaign audiences using segmentation information from Product Marketing, database, personas, and external analysis
Work within marketing to ensure webinars and other thought leadership platforms are part of integrated campaigns and speak to specific campaign themes and audience
Identify key opportunities to drive demand generation through webinars, partnerships, and events
Build and execute nurture campaigns for customers for customer appreciation and cross/upsell, and consultants for thought leadership/awareness
Development, launch and optimize engagement programs to accelerate transactions for our merchant partners
Develop market leading programs to empower merchants to drive conversion
Build referral partnerships in North America to drive both new leads and cross-sell new products and features.
Provide reports and dashboards tracking campaign performance to management
Leverage positioning, value propositions, and key messaging to be used in marketing campaigns and programs
Analyze and communicate regional results in order to rapidly scale successful programs and learnings
Create and produce marketing collateral for all local marketing initiatives including F2F initiatives, CRM and landing pages. Global COE will produce and execute campaigns through Marketo.
Manage the local execution and rollout of new products including sales collateral and landing page builds
Who are you? (Qualifications)
Like us, you’ll be deeply committed to delivering positive outcomes for customers and passionate about shaping the future of Afterpay.
Bachelor’s degree in Business, Marketing, or a related field
5-7 years of B2B demand generation experience in SaaS and/or e-commerce, retail
Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content, SEM, and paid digital programs
Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
Strong analytical skills and ability to make commercially impactful recommendations based on the data
Collaborate with local sales teams for training programs, sales enablement and lead tracking
Creative approach to developing campaigns and strong verbal and written communications skills a must
Strong ability to learn new products and solutions and translate value drivers to target audiences
The ability to partner with global professionals at the top of their game
Performance-driven culture and team-oriented approach
Experience effectively leveraging tools such a Salesforce, Marketo, Pardot or other marketing analytics tools.
How we reward you. We have a pay for performance culture so you can expect to be rewarded for high performance. We pride ourselves on fairness and offer a competitive total reward package made up of salary, incentives and benefits including the opportunity to enroll in our share matching plan.
We have a strong focus on health and wellbeing at Afterpay as we aim to support you to succeed in both your career and personal lives, such as providing employees with a corporate membership to Headspace. We offer a wide range of insurance programs so you have the flexibility to choose what is best for you. Afterpay covers 100% of the employee cost and 75% of the cost of your dependents.
We value diversity and a collaborative and inclusive environment where everyone feels they belong is important to us.
How to Apply: We don’t know what the future holds. That’s the exciting part; we show up and make it happen. If you’re brave, if you’re committed to doing the right thing and excited by this opportunity, click apply now!
Afterpay is continuing to hire for all open roles with all interviewing and on-boarding done virtually due to COVID-19. All new team members, in addition to current staff, will temporarily work from home until it is safe to return to our offices.
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