Job summary
The Red Hat North America Public Sector (NAPS) Marketing team is looking for a SLED Field Marketing Manager to join us in Tysons Corner, VA. In this role, you will be responsible for the strategy and implementation of marketing plans, as well as sales enablement and support for state and local enterprise accounts across the West, Central, and East regions. You will develop and implement marketing programs to promote awareness, generate demand and pipeline, and contribute to bookings growth within these accounts. As a SLED Field Marketing Manager, you will work closely with the field sales team to provide the necessary sales tools and use case content. You'll need to have communication and coordination skills, ability to create and implement integrated programs, and experience with supporting field sales teams.
Primary job responsibilities

• Collaborate with sales leadership and field teams to understand and support the go-to-market motions, market trends, messaging, and marketing priorities
• Develop and implement state and local market-focused programs, working closely with cross-functional account teams to grow demand for Red Hat's portfolio of offerings and solutions
• Manage strategy, marketing mix, and associated budget for campaigns, memberships and events
• Serve as a point of contact between Sales and the corporate marketing and support teams to ensure messaging and campaigns speak to specific public sector market issues
• Maintain internal communications of corporate events, campaigns, sales tools, and training
• Track and measure program results to optimize ongoing plans and those for future quarters
• Proactively communicate marketing contributions and influence to sales stakeholders in a regular cadence
• Work with channel and alliance marketing teams to implement joint partner campaigns as applicable

Required skills

• 5+ years of marketing experience, preferably in the technology field; public sector market experience is a big plus
• Proven record of achieving campaign and marketing program results; U.S. public sector experience is a plus
• Positive attitude, solid work ethic, responsiveness, and solid organization and communication skills
• Keen understanding of field sales needs, stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources
• Good writing skills to produce promotional messaging, website, and email copy
• Solid presentation skills and ability to present to leadership
• Ability to demonstrate leadership and creativity
• Bachelor's degree; graduate degree is a plus
• Willingness to travel 15-25%, following Red Hat's COVID-19 guidelines

About Red Hat
Red Hat is the world's leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.
Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible Spending Account - healthcare and dependent care
• Health Savings Account - high deductible medical plan
• Retirement 401(k) with employer match
• Paid time off and holidays
• Paid parental leave plans for all new parents
• Leave benefits including disability, paid family medical leave, and paid military leave
• Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!

Note: These benefits are only applicable to full time, permanent associates at Red Hat located in the United States.
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.