Paylocity is an equal opportunity employer.
Don't just land a job. Launch your future.
Our all-in-one software platform gives HR pros a way to easily manage daily tasks in payroll, benefits, talent, and workforce management.
But what makes us different is that our technology is backed by a culture that cares. We care about our team members, clients, and partners - because people matter most. And people have always been at the heart of our business.
Since our founding in 1997, this is the thing that's stayed the same, from our employees to the millions of users nationwide that access our platform. We pride ourselves on partnering with our clients to build the workplace they and their employees crave.
Let's go forward together.
Position Overview:
Paylocity is looking for a Digital Marketing Sr. Specialist (SEO) that will help us define, manage, and lead a comprehensive SEO strategy across all products and marketing campaigns. The SEO Sr. Specialist role supports key activities for Search Engine Optimization (SEO) within the Demand Generation team. This role is responsible for analyzing data and generating reports for the organic search channel. This role will also provide data-driven recommendations to the Paylocity team to help identify opportunities to drive organic search traffic and/or improve the Paylocity search experience on search engines. This individual will be responsible for coordinating & collaborating with cross-functional partners to execute daily tactical SEO strategies. The SEO Sr. Specialist will also oversee leading SEO maintenance, updates, and fixes.
Location: Remote
Reports To: Senior Manager, Marketing
Responsibilities:
• Ensure we are best in class with regards to SEO practices and results on the Paylocity.com website and associated properties.
• Drive organic search engine traffic by contributing to the strategic vision and owning the development and execution of key SEO programs.
• Update web content and assist in content development to optimize for Google rankings and quality keyword traffic.
• Collaborate with Web teams to fix technical SEO areas (XML sitemaps, indexing, redirects, schema, etc.)
• Lead keyword research in coordination with various teams on their business objectives to optimize existing content and uncover new opportunities.
• Run search reports and performing analyses to ensure compliance with business strategy
Requirements:
• 5+ years of hands-on Search Engine Optimization (SEO) experience, leading keyword, and website strategy.
• Excellent verbal and written communication skills.
•Proven content and copy writing experience to improve search rankings.
• Experience working with a CMS and building/coordinating content in CMS environment (Umbraco)and using project management tools
• Comfortable working with data and robust problem-solving skills to derive insights on SEO performance and make optimization recommendations
• Solid knowledge of website analytics tools (e.g., Google Analytics, Moz, Screaming Frog, Google Search Console, Bright edge, etc.), working with data, and deriving insights on performance.
• Experience leading and collaborating within cross-discipline teams and agency partners, specifically in a B2B or agency environment.
• Comfortable managing through ambiguity with confidence -in defining and evangelizing SEO roadmap
• Demonstrated proficiency in defining SEO goals, reporting results regularly, and delivering results
• Bachelor's Degree in Marketing or related field preferred, or commensurate experience.
Our journey forward.
Paylocity strives to create an organizational culture where every employee has a voice, feels truly welcome, appreciated, and free to be themselves, and is empowered and enabled to do their best work. A strong commitment to diversity, equity, and inclusion is critical to creating such a culture.
We've made great strides to support diversity, equity, and inclusion. That being said, we realize there's still room for improvement. Our current focus is on the following initiatives:
• Education & Awareness
• Client Community
• Company Representation
• Advocacy & Support
• Fairness & Equality
• PCTY Gives
Want to learn more, click here to access our DEI flipbook. https://www.flipsnack.com/paylocitycom/diversity-equity-and-inclusion.html
This job description has been written to provide an accurate reflection of the current job and to include the general nature of work performed. It is not designed to contain a comprehensive detailed inventory of all duties, responsibilities, and qualifications required of the employees assigned to the job. Management reserves the right to revise the job or require that other or different tasks be performed when circumstances change.
This role can be performed from any office in the US. The pay range for this position in Colorado is $68,090 - $104,635/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position is eligible for an annual restricted stock unit grant based on individual performance in addition to a full range of benefits outlined here. This information is provided per the Colorado Equal Pay for Equal Work Act. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers.