Address: USA-NC-Salisbury-2110 Executive Drive
Store Code: ECommerce Acquisition (27514)
What's Our Dish
Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.
Browse the Aisles: Search Engine Optimization (SEO) Specialist is responsible for planning, implementing, and managing overall strategy that delivers qualified traffic through organic search channels. Responsibilities include SEO optimization conversion rate and optimization for customer journey in search channels, including landing page strategy. The SEO Associate will work closely with content managers, other channel owners, product managers, web designers, digital merchandising, and web developers to ensure digital presence is fully optimized for organic search. This Associate will also be responsible for ensuring that all SEO activity is aligned with and fully supports the seasonal retail calendar and commercial planning process as well as consistent with Brand eCommerce and Digital objectives.
Recipe for Success - What's "In Store" for the Role

• Plan, develop and implement paid and earned search engine strategy, working with Brand partners and other eCommerce channel owners to deliver traffic and order goals
• Fully own organic search optimization and ROI maximization for all digital and eCommerce activity for Ahold Delhaize Brands
• Regularly perform thorough keywords research to guide onsite content development that optimizes SEO and pay per click campaigns-Identify key SEO KPIs
• Partner with content creators to ensure content is distributed effectively, generates leads, and improves SEO
• Proactively work with web developers to optimize website on a continuous basis and implement SEO best practices
• Monitor redirects, click rate, bounce rate, and other KPIs on daily / weekly basis; prepare and present reports regularly with clear recommendations
• Create an A/B testing roadmap, collaborate with product, marketing, and digital merchandising teams, and execute and report on tests
• Identify our buyer persona to better target identified audiences
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Stay up to date with the latest SEO and digital marketing latest trends and best practices
• Ensure all campaigns run smoothly, on-schedule, and within scope, while maintaining strong communication across teams and stakeholders
• Manage SEO agency relationships as required

The Essentials In Your Cart - The Required Ingredients

• Bachelor's Degree Required
• Experience with web analytics tools such as Google Analytics
• Advanced knowledge in pay per click (Paid Search) strategy, tactics and execution
• Knowledge of HTML,CSS, JavaScript

Extra Spices - What You Should Bring to the Table

• Strong understanding of marketing technology capabilities and ability to lead/leverage
• Up-to-date with latest trends and best practices in online marketing
• Highly profficient in Microsoft Office knowledge
• Strong Excel and PowerPoint required
• Knowledge of SEO ranking tactics and how to build content that enhances SEO results
• Bing knowledgeable
• Google Analytics Certification preferred
• Strong relationship building, communication and negotiation skills
• Strategic Planning and Project Management
• Strong customer orientation
• Project Management
• Purpose and results-driven aptitude with an ability to accomplish tasks on deadlines
• Ad copy creation & optimization

#LI-KM2 #LI-Hybrid
Join Us at Our Table
Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress - our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.
We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.
We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.
Job Requisition: 274443_external_USA-NC-Salisbury_10212022