SEO Marketing Manager

| Austin, TX
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AWL is looking for an experienced SEO Manager to join our growing Marketing team.  This is a hands-on role, and the ideal candidate has strong experience planning, implementing and managing an overall SEO strategy across multiple domains.  Duties include web marketing, web analytics, content strategy planning, link building and keyword strategy in the highly competitive insurance marketplace.       

General Responsibilities:

  • Develop and implement SEO strategy that reflects the business needs and drives strong direct response traffic increase
  • Keep websites relevant with the latest SEO digital marketing trends and best practices
  • Maintain a clearly defined SEO roadmap, defined SEO KPIs, content strategy, and processes to drive content SEO
  • Identify and fix technical SEO issues rapidly, including architecture, crawlability and indexability, broken links, etc.
  • Perform ongoing keyword discovery and optimization that outperforms the competition
  • Develop and implement a scalable link building strategy
  • Reduce errors on Google Search console and all sites' overall bounce rate
  • Collaborate with graphic and web teams to build asset visuals and interactive assets
  • Manage a team of freelance writers to generate bylined articles, blog and social media content, survey reports, data-based studies, infographic copy and web content
  • Manage content lifecycle workflow for assigned content types from creation through approvals, editing, publishing/activation, measurement, curation, and maintenance

Requirements:

  • 4+ years of experience as an SEO Manager or similar role
  • Proven experience in planning and implementing a successful SEO strategy
  • Familiarity with SEO best practices, keyword research and web analytics tools
  • Proficiency in content management systems (WordPress and Orchard a plus)
  • Proven experience profitably driving high-volume organic customer acquisition
  • Experience working with external SEO vendors
  • In-depth knowledge of research principles and methods
  • Expertise in A/B and other testing and optimization methods
  • Familiarity with HTML, CSS, (JavaScript, PHP, SQL is a plus!)
  • Experience with professional analytics tools
  • Robust analytical skills and ability to work with and analyze a large volume of complex data
  • Expertise with Microsoft Excel
  • Ability to manage multiple projects with intertwining deadlines while staying focused on the details
  • Extremely self-motivated with a strong work ethic
  • Ability to work independently as well as part of a team
  • Bachelor’s degree required
  • Position is based in Austin, TX

AWL (All Web Leads, Inc.) is one of the most successful customer acquisition marketing companies in the US.  Simply put, we help our customers acquire customers for the US insurance industry.  Our amazing team of over 1,100 talented and successful professionals use internet marketing strategies to turn consumer interest in insurance products into policy sales for the world’s largest insurance carriers and more than 30,000 of their agents.   We are Austin-born and our growth from a 2-person startup in 2005 to a highly profitable business has been a remarkable journey.  We are a tight-knit team with a fast paced, energetic, and entrepreneurial company culture that has been ranked a Best Place to Work in Austin for 2017, 2018, 2019 and 2021 and 2022.  AWL fosters a vibrant, dynamic work culture built on trust, data, technology, passion, collaboration and winning, where employees want to engage and be impactful. We provide competitive pay, outstanding benefits, and a fabulous, fun, collaborative environment that allows our people to be their best.

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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ASP.NETFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MailgunEmail
    • MandrillEmail
    • Internal Lead GenLead Gen

An Insider's view of All Web Leads

What are some social events your company does?

Social events at AWL are awesome! Every year (before COVID) we have a Holiday party and super great summer out event. They are seriously a blast. The holiday party is my favorite because it gives you an opportunity to get dressed up and spend the evening celebrating the best time of the year and all the success of the company together.

Kathern

Account Executive III

How do you collaborate with other teams in the company?

In the 9 months I have worked at AWL I have been impressed with how well different departments collaborate together. This has been especially important as we have transitioned to 100% remote work during the COVID-19 pandemic. In-person training sessions for new employees became remote training sessions

Gregg

Technology Specialist Team Lead

How has your career grown since starting at the company?

I started in the Contact Center part-time and moved into a part-time Sales role quickly. Merit based promotions are the rule at AWL and I was promoted to full-time in Sales, then Sales Team Lead and I am have been the Senior Sales Team Lead for the past two years. Our Sales Team has grown and my career has grown with the team.

Karen

Senior Team Lead, Customer Acquisition

What makes someone successful on your team?

A person that will be successful on the team is someone that likes to dig deeper. The solutions aren't always as obvious as they seem. It's essential to ask other members of the team questions. They will usually go above and beyond to help you solve a problem. Also, it doesn't hurt to ask people outside of your team.

Patrick Jean

.Net Software Engineer

What are All Web Leads Perks + Benefits

All Web Leads Benefits Overview

AWL provides competitive pay and amazing benefits.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Our dental plan covers $0 of expenses.
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Jeans and T shirts!
Company Outings
Parking
We offer employees Free on-site garage parking.
Fitness Subsidies
AWL reimburses employees $250 annually towards health and fitness.

Additional Perks + Benefits

Team and company outings (our parties are amazing). Financial and performance transparency (see firsthand how profitable we are). Experienced leadership (you'll be surrounded by people you can learn from). Competitive salaries (we like to attract and keep the best in Austin). Bonus plans (meet your goals and get rewarded). No-cost or low-cost employee medical plan (we want you to stay healthy). Gym reimbursement (just another way to stay healthy). Employee stock options (we're all in this together)

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