SEO Analyst
People who work for themselves fuel our economy. In the US, small businesses employ 60% of the workforce and create 80% of new jobs. Oftentimes the odds are stacked against them with 50% failing in the first 5 years. Intuit’s Small Business and Self-Employed Group (SBSEG) is devoted to creating solutions to meet the needs and improve the chances of success for these entrepreneurs with a portfolio of solutions from Mailchimp and QuickBooks.
Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaigns, CRM, and analytics tools. To accelerate our success, we must build up our SEO strategy to increase awareness and traffic, as well as optimize our core SEO web journeys to better educate prospects on the value of Mailchimp and deliver on our acquisition goals.
The SEO Analyst is responsible for supporting the SEO strategy and implementation of Mailchimp.com. In this role you will support SEO and the larger web team to optimize SEO performance of the website - improve traffic, decrease SEM spend and increase conversion/revenue. You will work closely with the SEO team and cross-functional marketing and web teams to provide SEO guidance and oversight to all pages created. Key responsibilities include researching and recommending keywords, maintaining SEO data sources in BrightEdge and reporting - tracking competitor organic search presence, maintaining weekly/monthly keyword dashboards for Mailchimp.com, performing proforma analysis to measure the success of SEO projects, regularly updating and maintaining keyword tracking in BrightEdge, and assisting the SEO team with the production of weekly executive reports. You’ll also work with the larger marketing and SEO team to build roadmaps of SEO initiatives, and partner with SEO agencies and internal teams to refine and implement these initiatives. You’ll have the opportunity to work on both technical and content SEO projects.
In this role you should have experience in helping support SEO strategies for multiple domains. A strong background in reporting on SEO is essential. You have strong working knowledge of current and emerging SEO best practices as well as the ability to make and implement recommendations from technical and content audits. You thrive in collaborative cross-functional teams and you have a drive for continuous optimization & improvement.
What you’ll do here:
- Perform keyword research to support campaigns and product launches.
- Maintain weekly/monthly keyword dashboards for Mailchimp.com
- Track and update marketing team on competitor organic search presence
- Perform proforma analysis to measure the success of implemented SEO projects
- Assist SEO team with the production of weekly executive reports
- Maintain SEO data sources (BrightEdge, SEMRush, Google Search Console) including regularly updating tracked keywords.
- Partner with SEO agencies to ensure delivery and implementation of initiatives outlined in the SEO roadmap.
- Work with internal teams as point of contact for implementation of recommended SEO projects.
- Work with marketing team stakeholders and SEO team to maintain roadmaps of impactful SEO optimizations.
- Ensure that SEO content is appropriately merchandised and cross-linked throughout Mailchimp.com
- Consistently provide actionable feedback to the appropriate stakeholders
We'd love to hear from you if:
- 2+years of SEO experience
- BA/BS in Marketing, Communications or Business Management with a strong understanding of basic technical SEO or BA/BS in Engineering or related technical field
- Prefer experience in managing multiple websites. International background is a plus.
- Knowledge of the technical aspects of SEO, including HTML, CSS, JavaScript, HTTP, URL structures, keyword analysis, content optimization, search engine spiders, indexes and algorithms, website session management, and other factors that can impact SEO
- Ability to educate, communicate, and present to team members at various levels within the organization
- Prefer experience in the technology space; SaaS and E-Commerce industries is a plus.
- Proficient in Web Analytics tools such as Google Analytics, Google Search Console
- Strong understanding of web development and design as it pertains to search engine algorithms
- Strong prioritization skills
- Excellent project management skills and ability to align efforts across multiple departments
- Very strong organization, problem solving, and interpersonal skills
- Self starter that is comfortable initiating and leading efforts, projects and programs
At Mailchimp, we understand that experience comes in many forms. We don’t just accept differences, we celebrate them, support them, and hire peeps from a wide variety of backgrounds because it makes our company stronger. We’re dedicated to adding new perspectives to the team - so if your experience aligns with what we’re looking for (even if you don’t check every single box), please consider applying!
Mailchimp is an all-in-one marketing platform for growing businesses. Mailchimp empowers millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Millions of businesses and individuals—from community organizations to Fortune 100 companies—trust Mailchimp to help them connect with their audience with the right message, at the right time, in the right place.
Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, and Santa Monica, Mailchimp has 1,200+ employees. Through Intuit, we offer employees competitive compensation, best in class perks and benefits. We hire collaborative, customer obsessed, problem solvers and give you ample opportunity to grow and succeed. Find Mailchimp on social.
Mailchimp is an equal opportunity employer, and we value diversity at our company. We don't discriminate on the basis race, color, citizenship status, national origin, ancestry, sex, gender (including gender expression and gender identity), sexual orientation, age, weight, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, genetic information, or any other factor protected by federal, state or local law. Mailchimp also prohibits harassment of applicants and employees based on any of these protected categories, and complies with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions.