Summary
The Opportunity
Hyatt Hotels Corporation seeks an enthusiastic Senior Manager, Social Media Content + Strategy to join our Social Media department. In this role, you will be collaborating closely with the broader brand and global marketing team, where you'll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections across the organization with stakeholders, colleagues, and guests.
Who We Are
At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.
As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.
Why Now?
This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.
How We Care for Our People
Our purpose sets us apart-to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.
We're proud to offer exceptional corporate benefits which include:• Annual allotment of free hotel stays at Hyatt hotels globally• Flexible work schedule and location• Work-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption• Paid Time Off, Medical, Dental, Vision, 401K with company match
Our Commitment to Diversity, Equity, and Inclusion
Our success is underpinned by our diverse, equitable, and inclusive culture and we are committed to diversity across the board-from whom we hire and develop, the organizations we support, and whom we buy from and work with.
Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page.
Who You Are
As our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.
The Role
Are you a social media brand-builder, who's passionate about culture? Do you wake up trying to come up with the next new trend or viral moment, just for fun? Do you live and breathe luxury-the kind that's not defined (nor constrained) by price point but fueled by truly genuine and personalized experiences? Hyatt's global social media team is in search of a creatively inspired storyteller and social media expert who will serve as a social media steward of its luxury & lifestyle brands. Reporting to the Global Director of social media & Content Marketing, this role is for someone who is deeply immersed in lifestyle and cultural trends and experiences, inspired by cross-functional collaboration, and more simply, likes to do great work. The successful candidate will have a proven track record of delivering social marketing results, with the ability to plan from scratch and drive ideas from conception to execution. If you live and breathe with your finger on the pulse of what's trending, we want to speak to you.
The Senior Social Media Manager of Lifestyle & Luxury Brands will serve as an advocate and champion for the luxury & lifestyle brands in the Hyatt portfolio and be responsible for developing & executing social media strategies for the Andaz, Thompson Hotels, Hyatt Centric, Caption by Hyatt, Park Hyatt, and Alila brands. The Senior Social Media Manager of Luxury & Lifestyle Brands will help guide and collaborate with the brand team, agency partners, and other internal stakeholders to develop and market our brands on social media in a way that is relevant to today's culturally connected guests and offers unique, meaningful experiences in this highly competitive and growing segment. This person will ensure that the look, feel, and voice of our brands show up authentically, impactfully, and consistently on social media.
The Senior Social Media Manager will work closely across functions to determine the who, what, when, where, why, and how content is being created, posted, and delivered to our audiences. This person should be a passionate storyteller and knowledgeable about new trends, features, and enhancements to the industry. They should also be able to turn data and metrics into a roadmap for future content and strategies. This person should also be able to brainstorm social-first creative and utilize the resources to execute those ideas.
The primary job responsibilities are:• Plan, manage, and execute social media vision for Luxury & Lifestyle brands• Drive our social media and content strategies through thought leadership and close collaboration with our brand partners• Create and publish monthly content calendars in addition to bi-monthly plans featuring input from different sources to ensure content is strategic and data-driven• Manage the development of photography and video content and leverage content creators, influencers, freelance, and agency partners to create social-first content. Work with copywriters and designers to ensure content is engaging, informative, and on-brand.• Occasionally edit and create social-first content utilizing existing assets.• Perform light community management of several Hyatt brand pages to grow engagement.• Work in tandem with the Paid Social Media Manager to ensure successful paid campaigns• Develop, execute, and report on integrated brand campaigns, working cross-functionally with various departments to translate brand campaign objectives into social-first strategies and plans• Maintain a deep understanding of social media metrics and data analysis and ownership of data touchpoints• Work with managers & associate managers on the team to set campaign strategy, lead creative ideation, and deliver innovative, best-in-class campaigns to meet channel growth goals• In addition to brand team collaboration, partner with additional cross-functional teams to better drive social business goals and ensure that omnichannel efforts are fully optimized and attributed to social business goals and ensure content and campaign efforts are consistent• Identify new trends and opportunities to develop social-first pilots• Be comfortable presenting to a global audience and work collaboratively with regional and global social media teams from around the world• Share feedback, case studies, best practices, and learnings from insights gained from community management, content reports, and social listening
Qualifications
Experience Required: • Minimum of 9-11 years of experience in social marketing. Lifestyle & luxury experience is required• Experience building and executing social media content and campaigns• Experience collaborating with internal stakeholders and external agencies• Analytic and quantitative skills - the ability to use data to develop and measure• Experience directly managing social media accounts• Undergraduate degree in a related field• Creative but also process-orientated• Extensive knowledge and hands-on experience with both organic and paid social media content on key platforms, i.e., Facebook, Instagram, Twitter, Pinterest, YouTube, and TikTok.• Passion for travel, emerging social platforms, and digital trends
Experience Preferred:• Strong time management, communication, and organizational skills• Excellent writing and language skills• Proficient in social media tools, Sprinklr is a plus• Experience with Photoshop or additional photo editing tools for content creation is a plus
The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
We welcome you:
Research shows that women, people of color, and other historically excluded groups, tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We'd love to consider your unique experiences and how you could make Hyatt even better.