Senior Social Media Manager - Integrated
Our Opportunity:
Chewy is looking for a seasoned Senior Social Media Manager in Dania Beach, FL or Boston, MA. Expertise in social media – and proven success of launching and building brands on social. Under your leadership, our Proprietary Brand channels will be a destination for pet parents to engage and want to shop. You will define platform strategies, creative, execution and reporting mechanisms working closely with Integrated Marketing partners. This is a cross-functional role with room for growth. You’re comfortable at multiple altitudes – building strategies or driving critical details of content execution. Above all, you’re an integrator, working across merchandising, performance and creative teams.
What You'll Do:
- Lead Chewy’s Proprietary Brands on social media
- Develop an entirely new social media growth strategy and calendar for Proprietary Brands with cross-functional teams
- Lead social marketing strategies including goal setting, learning agendas, channel allocations, creative/community strategy and measurement
- Develop and scale our Creator/influencer marketing strategy, including identifying 'hero' products/sellers to feature in our work and partner with on campaigns
- Build out tests to prove out hypotheses and recommend performance optimizations
- Partner with the AD, Social Media to work with internal marketing partners and external agencies to scale creative and channel activations
- Write creative briefs and define program objectives and KPIs for campaigns and content series
- Support the deployment and creative needs of paid growth campaigns across channels in lockstep with performance marketing
- Report analytics, helping drive quarterly goals and grow channel benchmarks
What You'll Need:
- Bachelor’s Degree required
- 10+ years of digital strategy experience; proven social media expertise in organic and paid in startup and ecomm/multi-SKU
- Fluent in social/creative testing methodologies
- Expert experience with first and third-party data sources: FB Analytics, GA, Sprinklr, Tableau
- Proven ability to Act Like An Owner, juggle multiple projects simultaneously, perform under pressure, and pay close attention to detail
- An intuitive and creative problem solver with impeccable organizational skills
- A passion for pets, culture and tech
- Position may require travel
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
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