Senior Product Marketing Manager at Code42 (Minneapolis, MN)

| Minneapolis–Saint Paul, MN
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We are:

Accelerators of innovation. Enablers of collaboration. Protectors of ideas.

Code42 speeds the time to detect and respond to Insider Risks by delivering a fast, simple path to data loss detection, investigation and response. With our product, Incydr™, security teams easily protect corporate data and reduce insider risk while fostering a collaborative and productive culture for employees. We're here to support organizations made up of people that move fast and think big. The ones who work together to solve hard problems and relentlessly pursue better.

You belong at Code42 if you crave being a part of a transparent and team-first culture, you want to drive innovation, and security is always top of mind. We look for authentic people who are inquisitive, enjoy solving complex problems, and provide diverse insights to help us think differently and thrive together.

Interested? Head to code42.com/careers to learn more about why we've consistently been recognized for the quality of our product and the culture of our company.

Don't wait. #BeCode42

THE ROLE:

We're looking for that special Product Marketer who has the chops and the guts to disrupt the status quo. This role serves as an energizing force partnering with Marketing, Sales and Solution Engineering to bring our product positioning, messaging and differentiation to life. As a member of the Product Marketing team, you are the creative genius behind making our product shine in the eyes of our technical security buyers and users.

The best Product Marketers are those that address market and buyer pain by turning complex product feature-sets into powerful, compelling stories that drive buyer urgency and action. We are a creative, collaborative, and communicative culture that thrives on "winning" as a team.

WHAT YOU'LL BE DOING:
  • Develop clear and differentiated product positioning and messaging for both current and new product functionality.
  • Develop the strategy and plan needed to launch new product features
  • Develop and update content including demos, videos, whitepapers, blogs and web materials aimed to advance a Security Architect and speed sales cycles
  • Deliver sales trainings on product differentiation and functionality
  • Create and articulate competitive differentiation and advantages aimed at winning over the technical decision maker
  • Partner with others to create presentations, battlecards and demo scripts to be leveraged by the sales team
  • Conduct in-depth analysis of current processes or projects to suggest improvements
  • Frequently advise others on complex matters and deliver messaging as it relates to the wider business:
    • Demand Marketing on content and nurture strategies
    • Customer Marketing to develop strategies for product adoption campaigns
    • Sales Enablement to develop successful sales trainings and tools
  • Present at tradeshows and analyst briefings
  • Act as a brand ambassador by networking with key external marketing and security professionals

WHAT YOU BRING:
  • 6 to 8 years of marketing experience, with at least 3 years of product marketing experience
  • B2B SaaS product marketing experience strongly preferred; Security or IT industry experience desired
  • In-depth professional product, market and buyer knowledge
  • Experience with data security solutions like DLP, CASB or IRM a plus
  • Growth mindset to continuously learn and hone security technology marketing skills
  • Proven acumen in technical and competitive product positioning, messaging and content creation
  • Fanatical about being buyer-centric and customer-first in everything you do
  • Exceptional visual, verbal and written communication skills
  • Capacity to manage multiple priorities in a dynamic, fast-paced environment
  • Ability to travel up to 25%
  • Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered for employment, if not currently employed by Code42.

WHY #BECODE42:

A first-class onboarding experience which includes professional development and personal development all while learning and living our Code42 values. We provide comprehensive benefits that include health, dental, vision, wellness, 401k, parental leave, pet insurance, generous paid time off and volunteer opportunities. At Code42 everyone is an owner. We participate in commission or bonus plans and all employees receive stock options. We win together.

#LI-AF1

Code42 values workplace diversity and ensuring an environment of mutual respect. Employment opportunities are available to all applicants without regards to race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. We believe that diversity and inclusion are critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. We are proud to be an equal opportunity employer.
More Information on Code42
Code42 operates in the Big Data industry. The company is located in Minneapolis, MN, Broomfield, CO and Reston, VA. Code42 was founded in 2001. It has 554 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 6 open jobs at Code42, click here.
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