Description

You are a skilled product marketer who is ready to propel Level Access’s digital accessibility solutions to the next level.   You are a messaging expert, constant collaborator with product and go-to-market teams, a motivator of sales and a creative producer of content that cuts across product positioning to trusted industry commentary. Storytelling is at the heart of what you do. You are driven to develop compelling product-to-market fit collateral, pricing, solution packaging, competitive analysis and effective product marketing strategies that increase sales by articulating the solution’s value proposition. You will be able to gather all the salient details from multiple internal stakeholders and customer contacts and synthesize them into clear business insights that can be used in developing or upgrading current or future products. You are creative, resourceful, and fearless in taking ownership and achieving your goals.

Key Responsibilities

• Drive articulation of product portfolio positioning and Go-to-Market (GTM) planning and processes that aligns with organizational goals and initiatives
• Lead solution packaging discussions and develop related marketing collateral and resources
• Research and analyze market trends, competitive landscape, buyer personas, and customer insights to develop compelling product differentiation and value propositions aligned with the customer journey
• Interview prospects, customers, and partners to understand customer needs, market dynamics, and competitive landscape to inform and influence future product development strategy.
• Own and maintain the official customer journey definition and coordinate with users of this journey across the company to ensure consistent use
• Work internally with Finance, Services, Sales, Product and executive leadership on GTM and pricing strategies and implementation of pricing framework in the CRM system
• In collaboration with Sales and Customer Success teams, own development of compelling buyer persona-focused collateral, including data sheets, website, sales kits and other enablement materials that drives awareness and interest
• Leverage customer health insights from customer experience teams to implement and optimize marketing programs to improve customer retention via lifecycle communications, upsell opportunities, transactional streams, and promotional campaigns
• Partner with Customer Marketing on use, retention and expansion strategies for specific products as well as regularly communicate product performance/adoption and growth across key metrics
• Develop winning customer-specific propositions, along with close partnership with Marketing counterparts to influence future innovation pipeline & programs based on channel insights

• Assist in planning, development, and presentation of sales & brand materials at all key Trade Shows and Customer Collaboration Planning sessions, ensuring our sales strategies and brand initiatives are well represented
• Track and report on ROI of customer engagement efforts
• Brief and educate other cross-functional departments including Training, Sales, Sales Ops, Customer Success, and Services on new launches, solutions, and product marketing resources

Requirements

• 5+ years of experience in a high-tech B2B company product marketing role
• Proven track record working with Product and Sales teams on enablement strategies to increase understanding of solutions, articulation of value proposition, and provide solution expertise
• Solid experience with building and managing go-to-market product launch frameworks
• Exceptional visual, verbal and written communication skills
• Creative with ability to solve complex problems in a unique or innovative way
• Experience developing competitive intelligence tools
• Comfortable speaking with and leading discussions with customers, partners, and vendors
• Bachelor's degree in Marketing, Business, or comparable education/experience
• Nice to haves: familiarity with digital accessibility, Pragmatic Marketing certified, M.B.A

• Strong logic skills that help them with business obstacles that prevent a successful product launch, as well as excellent communication skills. Ability to manage multiple overlapping projects, as well as effectively communicate with other managers and marketing professionals.
• Leadership skills that facilitate team cohesion and efficiency.
• Proficient with feature differentiation practices and competitive analysis, and they conduct regular market research with customers, providers, and external partners.

You are

• Results-focused and exhibit commitment to goals and consistently deliver results
• A team player who works effectively and cross-functionally with the sales, customer success, and product teams as well as leadership
• Enthusiastic - a fun and energetic contributor to a great culture
• An analytical thinker with the ability to digest complex information and provide key insights
• Customer-focused with a passion for customer and prospect success at all times
• Demonstrated ability to work independently and autonomously
• Data-driven to provide reporting metrics and team pipeline forecasts to executives
• Detail-oriented and supremely well-organized

Application Process

This is a full-time salaried position with a competitive benefits package, including bonus opportunities and unlimited vacation/FTO. Salary is commensurate with experience.  The role is being offered as a remote role. Please submit your cover letter and resume for immediate consideration.

Level Access is committed to workforce diversity. Equal Opportunity Employer. Copyright 2021, Level Access. All rights reserved.