Senior Product Marketing Manager
First and foremost, Kyruuvians care deeply about our vision to enable human beings to care for human beings, our mission, and our CORE values:
Here’s what that would mean for you in the Senior Product Marketing Manager role.
Caring
- HealthSparq is looking for a strategic, results-driven product marketing professional to lead the growth and adoption of our flagship platform, HealthSparq One®. HealthSparq One helps people navigate their healthcare options and find providers, understand healthcare costs and connect with care. The ideal candidate has the proven ability to partner with product, sales and customer support teams to craft and share the value of our solutions for health plans and their members.
Ownership
- Your typical day includes developing crisp, differentiated positioning for HealthSparq products and services.
- You’ll spearhead marketing campaigns and produce associated content, such as webinars and white papers.
- You’ll create and maintain compelling collateral and content to promote our products and drive demand generation.
- You’ll meet with sales regularly to understand market trends, health plan challenges, and develop informed sales enablement resources.
- You’ll partner with product management to understand product offerings and inform our positioning and go-to-market strategies.
- You’ll organize market research programs to support lead generation efforts and product roadmap planning.
- You’ll regularly use Hubspot, Salesforce, and Asana.
- You’ll report to the Senior Director, Product Marketing.
Respect: How You’ll Use Your Professional Skills
- You’ll use your 5+ years experience in product marketing to:
- Drive internal and external promotion of the HealthSparq products to ensure consistent messaging and understanding of the HealthSparq/health plan market value proposition.
- Coordinate marketing efforts across the organization and solidify external messaging and positioning within the market.
- Promote external marketing efforts through webinars, white papers, research papers, sales decks and case studies, in close partnership with digital marketing.
- Drive ongoing sales effectiveness by developing and delivering sales tools and training, including competitive intel, product positioning, datasheets, and related sales enablement artifacts.
- Manage multiple projects simultaneously and prioritize effectively.
- Coordinate and work with the sales and product departments to understand and train the teams on market trends and product development.
- Manage new product launches, including leading cross-functional launch teams and go-to-market strategy.
- Work with our customers and vendor partners preparing webinars, case studies, customer councils and meet-ups.
- Create touchpoints with prospects through demand generation activity.
- Inform other department heads and teams about marketing initiatives.
- Create an inclusive environment where your direct reports and peers feel motivated to succeed.
You’ll use your leadership and management skills to:
Empowerment: How You’ll Know You’re Succeeding
- You drive go-to-market strategy, complete product launch deliverables, and drive market demand for our growing product solutions.
- You are partnering with customer success and account management to publish case studies and share customer success stories.
- Your integrated marketing campaigns drive pipeline growth, velocity, and adoption.
- You’ll serve as a subject matter expert on your product(s) both internally and externally, and as a key partner to other teams at Kyruus.
- Cross-functional teams look to you for insights on market demand and the value proposition we offer our health system customers.
- A Senior Product Marketing Manager role can move in a linear career path to Director, Product Marketing.
- Kyruus also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with your manager and HR to explore lateral moves to other parts of the organization as you continue to grow with us.
Where You’ll Go From Here
Equal Opportunity Employer
Kyruus is dedicated to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, national origin, citizenship, age, disability, sexual orientation, genetic information. We will not discriminate, in any employment decision, against any individual or group on the basis of race, color, religion, sex, gender, national origin, citizenship, age, disability, sexual orientation, genetic information, or veterans/national guard/military reserve status. This shall be done in compliance with all applicable federal, state, and local laws in every location in which Kyruus has facilities.