Senior Product Marketing Manager

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Who We Are

Red Canary was founded to create a world where every organization can make its greatest impact without fear of cyber attack. Our combination of market-defining technology, processes, and expertise are preventing breaches every day. We are completely changing the way security is delivered and setting the new standard for security. If our mission resonates with you, let’s talk!


What We Believe In

- Do what’s right for the customer

- Be kind and authentic

- Deliver great quality

- Be relentless


Challenges You Will Solve

As a Senior Product Marketing Manager at Red Canary you will conduct market research and develop strategic marketing content (targeted messaging, use cases, sales enablement programs) to enable our successful go-to-market execution. In doing so, you will work within marketing and cross-functionally with sales, product management, and executive leadership.


What You'll Do

  • Research and analyze market trends, collect and distill feedback from analysts, customers, partner, stakeholders and other teams to shape our positioning and product messaging. 
  • Work with senior management and product management to create product plans and roadmaps.
  • Work with Sales to create enablement programs and develop the associated sales tools including sales presentations and datasheets, competitive analysis, battle cards, whitepapers and opinion papers, TCO/ROI tools, and customer case studies. 
  • Work with sales, marketing, and enablement to develop a deep understanding of customers including the buyer’s journey and personas, and serve as a voice of the customer internally to inform go-to-market and product investments.
  • Work with product management as the lead program manager for product launches including developing launch briefs and core product messaging, coordinating internal sales and partner training and education, and support corporate and field marketing in the development of marketing programs that drive demand.
  • Work with product management and executive leadership to define and execute the analyst program (identify all analysts Red Canary should be engaged with, develop briefing materials, conduct briefings with analysts, identify analyst information that is useful for product management, marketing, sales and leadership).
  • Contribute to the go-to-market strategy and work within the marketing team to enable GTM Plays and marketing programs.
  • Develop content for customer-facing materials to enable marketing programs such as data sheets, customer emails, training, videos, webinars, knowledge articles, blog posts, and case studies to clearly communicate success stories and best practices.
  • Drive marketing with strategic partners to further the partnership, enable seller collaboration and maximize bookings.
  • Devise a sustainable internal product training program, content plan, inclusion in release cycle, execution, and delivery.

What You'll Bring

  • 7+ years of experience as a B2B product marketing professional.
  • 3+ years in B2B information security; managed detection and response, endpoint detection and response, and/or security operations 
  • Skilled at balancing technical terminology with business acumen. 
  • Experienced in working across marketing, sales, and product management teams to achieve shared revenue goals.
  • Demonstrated customer knowledge and solid execution of competitive marketing strategies.
  • A leader and a mentor at heart, someone with the desire to help others grow in their career.

Targeted base salary range: $150,000 - $175,000 + bonus eligibility and equity depending on experience.


Why Red Canary?

Red Canary is where people embody our mission to improve security outcomes for all. People work hard to maintain a culture that encourages authenticity in order to do your best work. Our people are driven and committed to finding the best security outcomes, delivering real and actionable answers, and being transparent along the way. 


At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. For a full list of benefits, please review our Benefits Summary:

https://redcanary.com/wp-content/uploads/2021/01/Benefit-Summary-Red-Canary.pdf 


Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Sales & Marketing
  • People Operations
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management
    • BasecampProject Management

An Insider's view of Red Canary

What's something quirky about your company?

On a quarterly basis, we have a companywide gathering that we affectionately call BEASTMODE. It’s a great opportunity for “Canaries” from across the country to come together, level-set on the state of the business, get to know each other better, and build a close knit community trying to make a positive impact on the world.

Dave

Director, Customer Success

What projects are you most excited about?

The Cyber Incident Response Team (CIRT) reached the milestone of 10,000 spec/unit tests to validate our detection logic, an indicator of how diligently we maintain our detectors. Continued validation that everything is working as anticipated is key to ensuring a successful security program.

Joe

VP, Customer Security Operations

What makes someone successful on your team?

Curiosity. If you are asking questions, building on what you just learned, and relating it to something known, then you are truly curious about what you’re learning and you will become an expert.

Diane

Director of Product Support

How do you empower your team to be more creative?

As we continue to grow and add specialized focus across digital media, video, and an even more robust content program, I want the team to be able to take all the great insights and educational pieces and recommendations and make it easy for people to find them, understand them, and implement them. To be able to use what we’re doing in marketing in

Brianne

Director, Marketing

What’s the vibe like in the office?

I am most proud of the fact that the culture of the team has not only stayed in tact, but has matured and elevated, despite the rapid growth. Senior team members constantly go out of their way to ensure that new CSEs are welcomed, growing, and set up for success. Success is rooted in team dynamics and culture.

Robbie

Director, Customer Solutions Engineering

What are Red Canary Perks + Benefits

Red Canary Benefits Overview

Exceptional healthcare, dental, and vision coverage including fully paid premiums
Unlimited PTO
401k and flex-spending accounts, including an employer-funded HRA
100% employer paid long and short term disability
Monthly stipend for personal fitness and cell phone

Culture
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
We provide up to 8 weeks of parental leave for new parents.
Family medical leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Employees receive 80 hours per year of paid sick leave.
Flexible time off
Office Perks
Commuter benefits
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Promote from within
Mentorship program
Continuing education available during work hours
Paid industry certifications

Additional Perks + Benefits

Annual company all-hands meeting where we bring in all of our remote team members to build camaraderie, align and learn.

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