Senior Product Marketing Manager
Do you want to empower organizations to fairly and equitably hire, promote, retain and compensate their employees? Syndio is a Series-C technology company committed to fairness in the workplace. Fueled by investments of $83M from Bessemer Ventures, Voyager Capital and social change organization Emerson Collective, Syndio is investing in growing our team and products.
This is a critical moment when organizations are looking for ways to take tangible action to fight gender and racial bias, and we believe creating diverse and inclusive workplaces for all starts with fair pay.
About the Role
The sr. product marketing manager will be responsible for informing how to position, sell, package, and scale new and existing products. The position reports into the Director of Product Marketing.
Responsibilities
- Execute the nuts and bolts of product marketing, including industry and user research, segmentation, needs identification, key benefits articulation, pricing, overall product value proposition and go-to-market initiatives.
- Develop positioning and messaging based on customer and competitive insights and ensure that is carried across every customer touchpoint from marketing to product to sales.
- Develop go-to-market strategies and collaborate with customer success, product development, and sales on execution of launch plans for these new solutions.
- Engage regularly with customers to deeply understand feature needs, identify product gaps, and ensure the voice of the customer is heard in product and design decisions.
- Drive market segmentation and analysis, understand target segments and needs, define ideal customer profiles and personas, identify emerging market segments, prepare market and solution forecasts.
- Develop innovative and professional materials to support Sales in selling solutions, pitch decks, sell sheets, videos, blog posts, etc. and drive internal training presentations for sales and customer success.
- Facilitate sales enablement, including generation of sales collateral and product marketing materials, producing webinars, advertising and public relations campaigns, taking the product to tradeshows and securing coverage by relevant industry analysts.
About You
- 3-5 years of B2B product marketing experience, experience in equity tech/enterprise SaaS is a plus
- Strong understanding of all aspects of product marketing across the product lifecycle: Customer and competitive Insights; Positioning and Messaging; Go-to-Market Strategy; Customer Success; and Sales Enablement and support
- Excellent research, communication, and organizational skills. You should be a great learner, synthesizer, writer, speaker, and listener.
- The courage to ask questions – soon and often. It’s a complex space and you need to learn it quickly and thoroughly.
- You thrive in an all-hands-on-deck, collaborative startup environment.
Extra Credit
- Experience in compensation, diversity, equity & inclusion, or other related subject
At Syndio, we're building a diverse team that values candor, curiosity, and community. If you share these values and are interested in joining us, we'd love to talk with you even if you don't 100% meet the "about you" listed here. We don't expect anyone to have all the answers, as long as you're willing to learn and grow with us.
Employees joining the Syndio team at this early stage of growth will impact this critical social issue and support a growing customer base (including Nordstrom, General Mills, Match Group, and others) to take tangible action on workplace fairness.
As part of our commitment to fair pay, we’ll never ask your salary history. We’ll share the salary range for this position with you during our first conversation. Syndio offers a competitive salary, bonuses, equity, health care (Medical, Dental and Vision), a 401(K) plan and many more benefits! We have a flexible PTO policy and encourage all employees to take time off - we all need it!
Syndio is an Equal Opportunity Employer. We are building an inclusive and collaborative workplace as we grow, and we welcome team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age.