Senior Product Marketing Manager

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Sincro provides local digital marketing technology and services to the automotive industry. We offer our customers cutting-edge solutions powered by AI that increase connections with car shoppers to drive sales and customer loyalty. Our name is new, but we have 25 years of experience and thousands of customers in North America and internationally.

 

At Sincro, our roots run deep, our passion is undeniable, and our people and technology are world-class. We value our people and their expertise, support them and invest in them. Sincro employees have a voice that counts. They feel empowered to act. Our culture is authentic, transparent, and inquisitive; we look for opportunities to disrupt the status quo.

 


This position can work remote in the US only or on-site at one of our offices.


As the Senior Product Marketing Manager for T1 and T2 Advertising, you will be focusing on the Advertising business solutions across OEMs, Agencies, and Dealers in the Automotive Sector. At Sincro we are on the cutting edge of ad tech including AI, and have developed solutions that are not just class leading in Automotive, but in any industry.


Our world-class Product Marketers, create and tell inspirational stories. We develop product messaging and positioning, go-to-market strategies, & sales enablement. As a Senior Marketer you will be not only a advertising expert, but a voice inside and outside the Auto vertical. We measure our success on our ability to drive advertising revenue and client growth; we also play an integral part in customer acquisition. Our Product Marketers are driving the go-to-market for their products with unique, differentiated messaging delivered across a range of marketing tactics. At Sincro you will have the opportunity to grow your career and industry presence by deepening your advertising expertise, working alongside R&D and sales teams, and presenting to executives and meeting with customers.


If you’re a team player and have a startup mindset, which means that you love to manage multiple priorities in a fast-paced environment, then this role in which you will thrive.



Responsibilities

  • Work closely across Product Management, Enterprise Solutions, and Sales teams to create new and disruptive approaches across the Automotive tiers.
  • Act as a business owner, responsible for knowing and partnering to accelerate Advertising adoption and revenue targets
  • Work with Product Management to distill key functionality and benefits into core product marketing messaging that feeds customer facing content and unlock new business opportunities
  • Enable partners and field teams with exceptional sales and marketing content and programs
  • Partner with Product Management on product strategy, roadmap and innovation
  • Connect with customers, sales teams and partners to evangelize Sincro Advertising Solutions
  • Act as a Company subject matter expert and spokesperson for Advertising both internally and externally to the market and industry

Qualifications

  • Highly strategic and creative thinker, who can explore opportunities with a multi-faceted approach
  • Action-oriented self-starter who can thrive in dynamic environments
  • Adept at deriving clarity out of ambiguous situations where data may be limited
  • Excellent analytical skills with ability to consider both short term and big picture decisions
  • Proven experience collaborating with and influencing across teams - engineering, marketing, business development, finance, and sales
  • 8+ years' experience in marketing in a high tech or innovative company within the product marketing or product management discipline
  • Experience with Advertising, Ad Tech, SaaS, PaaS, etc. a significant plus
  • Proven track record in crafting compelling brand and product positioning
  • Hands-on ability to create a range of marketing assets (including demo scrips, pitch decks).
  • Proven and creative thinker that generates and executes on innovative marketing ideas with limited guidance.
  • Ability to successful drive projects forward across a large virtual team with limited guidance
  • Degree preferred

Local Marketing, Synchronized

More Information on Sincro, an Ansira company
Sincro, an Ansira company operates in the Marketing Tech industry. The company is located in Seattle, WA. It has 678 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental insurance, Vision insurance, Health insurance, Life insurance and 401(K). To see all jobs at Sincro, an Ansira company, click here.
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