Bluecore
Retail MarTech company that empowers marketers to launch personalized email, SMS, or advertising campaigns in 60 seconds
Remote, US
Remote
Hybrid

Senior Product Marketing Manager at Bluecore

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Employer Provided Salary: $125,000-$170,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

In the minute it takes you to read this job description, Bluecore has launched over 100,000 individually personalized marketing campaigns for our retail ecommerce customers!


We’re looking for a Senior Product Marketing Manager to fuel the next stage of Bluecore’s rapid growth by owning the growth strategy for Bluecore’s experimentation capabilities, offering retail marketers the opportunity to test and learn across channels in a centralized hub purpose-built to showcase the holistic shopper experience.

As a Sr. PMM, you will be responsible for partnering with the product team to identify market needs and product market fit, identifying build opportunities, defining compelling positioning, refreshing use cases and packaging, disarming competition, and enabling Customer Success and Sales teams.

A successful candidate will be curious, strategic, organized, data-driven, and customer-focused. They should be able to assess the state of the product and the market, identify opportunities for growth, develop thought leadership behind new strategies to test and learn, provide actionable insights resulting from industry and market changes, and recommend initiatives to improve product adoption, drive pipeline and increase win rate

The Product Marketing team is at the heart of all the different functions at Bluecore. This is a high-impact and high-visibility role, with the opportunity to contribute to the long-term strategy of Bluecore. Candidates should be eager to learn the data-driven digital marketing industry and possess strong independent drive, excellent problem-solving skills, and communication skills. You will be expected to drive projects independently and work very closely with different teams across different functions.

The Role:
  • Piloting new products and features with customers, preparing go-to-market plans for new launches, defining positioning and value propositions, developing and leading internal training for the go-to-market teams, creating customer-facing materials, as well as becoming the source of expertise and thought leader in Bluecore’s email product and personalization features.
  • Manage the overall health of the product -- growing pipeline, unlocking growth opportunities, improving win rate, conducting win/loss analyses, increasing market share, and highlighting the competitiveness of our product to drive usage and adoption.
  • Develop differentiated use cases and create updated packaging that brings to life solutions directly tied to retailer problems that drive unparalleled performance.
  • Size market potential for new products, features, and use cases to inform and prioritize investments, including getting items onto the product roadmap.
  • Define, develop and distribute thought leadership to address key changes in the industry that impact our customers and our business, including strategic recommendations around privacy and identification.
  • Analyze and track competitive threats and industry trends and provide in-depth evaluations and strategic recommendations and initiatives to takedown key competitors across different fronts such as product development, positioning, use cases, service offerings, etc.
What You bring:
  • 4+ years of proven experience in a product marketing position at an ESP, MarTech, AdTech, Ecommerce, or retail marketing company with a history of successfully launching and growing products and product lines in a highly dynamic environment to Enterprise buyers
  • A strong understanding of e-commerce, digital advertising technology, lead generation, mobile marketing, or the digital media ecosystem
  • Experience and comfort working with prospects and customers, particularly enterprise retailers, and an understanding of buyer personas, key pain points, and strategic priorities and objectives.
  • An excellent writer with the ability to deliver compelling product messaging
  • Examples of technical product aptitude, business acumen, driving results, innovating, and decision-making.
  • Strong presentation skills and the abilities and comfort with leading regular presentations for 50+ people
  • Bachelor's degree or equivalent experience
What we offer:

Highly competitive compensation package including salary and equity as well as the opportunity to work for one of the fastest-growing marketing technology companies.

  • Comprehensive medical, dental, and vision insurance
  • 401(k) plan
  • Monthly discretionary reimbursement towards fitness, home office, and/or Learning and Development opportunities
  • Generous Parental Leave & flexible vacation policy

Salary Range: $125k - $170k
Our salary ranges are based on paying competitively for our size and industry. Salary is just one part of our total compensation package that includes equity, perks & benefits, and development opportunities at Bluecore. Individual pay decisions are based on several factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other Bluecorians. We expect that the majority of candidates who are offered roles at Bluecore to land well within our salary ranges based on these factors.


More About Us:

Bluecore is a multi-channel personalization platform that gives retailers a competitive advantage in a digital-first world. Unlike systems built for mass marketing and a physical-first world, Bluecore unifies shopper and product data in a single platform, and using easy-to-deploy predictive models, activates welcomed one-to-one experiences at the speed and scale of digital. Through Bluecore’s dynamic shopper and product matching, brands can personalize 100% of communications delivered to consumers through their shopping experiences, anywhere.

This comes to life in three core product lines:

  • Bluecore Communicate™ a modern email service provider (ESP) + SMS
  • Bluecore Site™ an onsite capture and personalization product
  • Bluecore Advertise™ a paid media product

Bluecore is credited with increasing lifetime value of shoppers and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora and Bass Pro Shops. We have been recognized as one of the Best Places to Work by Fortune, Crain's, Forbes and BuiltIn as well as ranked on the Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.

 
We are proud of the culture of flexibility, inclusivity and trust that we have built around our workforce. We are a remote first organization with the option to potentially work in our New York headquarters on occasion moving forward. We love the opportunity to come together – but employees will always have the option on where they work best.  
 
At Bluecore we believe in encouraging an inclusive environment in which employees feel encouraged to share their unique perspectives, demonstrate their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.  Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to building a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status. 
 
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Candidate Location Eligibility:
Atlanta, GA
Austin, TX
Baltimore, MD
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Indianapolis, IN
Jacksonville, FL
Los Angeles, CA
Memphis, TN
Miami, FL
Minneapolis–Saint Paul, MN
Nashville, TN
New York City, NY
Ogden, UT
Orlando, FL
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, OR
Provo, UT
Raleigh-Durham, NC
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Washington DC
Wichita, KS
Wilmington, NC

What are Bluecore Perks + Benefits

Bluecore Benefits Overview

At Bluecore we offer a comprehensive array of class leading employee benefits and perks, in line with the strong value we place on people and culture. We value our people and believe that a companies culture and environment are paramount to its success.

Culture
Volunteer in local community
Bluecore hosts a volunteer month as well as volunteer efforts throughout the year that are open to the entire organization, including food drives, events and fundraisers.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
We believe that each employee is most productive at different times, we allow employees and their managers to develop work schedules that align to both the needs of the business and the employee.
Remote work program
Our remote work program includes working remotely on occasion as needed.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
We pride ourselves on the diversity of our executive leadership team, 40 percent of whom are female and are continually focused on expanding the diversity of our entire organization.
Mandated unconscious bias training
We partner with Life Labs for their Behaviors of Inclusion Training, which is required for all to learn the science and best practices for an inclusive work environment.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Bluecore supports organically created and Bluecorian run ERG's; applying to start a new group is easy and encouraged!
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our flexible spending plans assist employees with out of pocket medical and dependent care expenses, while also offering a pre-tax benefit to lower their tax liability each year.
Disability insurance
Bluecore provides both long-term and short-term benefit plans, fully paid by the company, in supplement to any state plans that may be in place.
Dental insurance
We offer a national level PPO dental plan with a vast network of providers and which covers all preventative maintenance and two cleanings each year.
Vision insurance
We offer a national level vision plan, with options to use an allowance each year towards contacts or frames and lenses, with very low employee cost.
Health insurance
We are currently offering a national level health plan, offering an extensive network of providers and provide three different coverage lines to best need the individual needs of employees.
Life insurance
Each employee is provided a $50,000 Life and AD&D policy, with the option to purchase supplemental coverage at steeply discounted rates.
Wellness programs
We offer programs to expense back the cost of gym and fitness memberships as well as a data driven weight loss program sponsored by our health insurance provider.
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Bluecore's 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
Company equity
Employees are offered options at the time of hire and based on performance, giving a sense of ownership in the company.
Performance bonus
Select positions are eligible for performance based awards in the form of bonuses, which varry by department and position.
Child Care & Parental Leave Benefits
Generous parental leave
We offer a generous 12 week parental leave policy for either new parent to spend time with their child as well as a transitional return for primary providers
Family medical leave
We have generous leave policies which work in tandem with federal and state laws to allow employees to care for family as the need arises.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Bluecore has an amazing (unlimited) PTO policy that provides our people the flexibility to take the time they need to live a balanced and fulfilling life.
Paid volunteer time
As part of our generous PTO plan, we also allow and encourage employees to take time off to volunteer for causes within our community and those which resonate with their interests.
Paid holidays
Paid sick days
As part of our generous PTO plan, we also allow and encourage employees to take time off to volunteer for causes within our community and those which resonate with their interests.
Office Perks
Company-sponsored outings
We offer multiple virtual events from holiday parties, trivia nights, team outings and other social events on a regular basis.
Free snacks and drinks
Our New York Headquarters has unlimited snacks, coffee, tea and a bagel breakfast every Thursday for our town hall meetings
Company-sponsored happy hours
Recreational clubs
As hard as we work we know that relaxation and self care are critical to happiness and success. We host regular board game nights, trivia, karaoke, soccer club, and tennis outings to name a few.
Fitness stipend
We offer programs to expense back the cost of gym and fitness memberships.
Home-office stipend for remote employees
Bluecore offers a 200 dollar monthly reimbursement that can be applied to home office setup, exercise, and/or learning and development.
Professional Development Benefits
Job training & conferences
Bluecore University is our in-house training program dedicated to advancing our teams. Courses range in depth and are on subjects like Growth Mindset, social styles, and leadership frameworks.
Lunch and learns
Bluecorian run learning sessions that can vary from, learning how to juggle, speak french or analyze ones handwritings.
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

What makes Bluecore extra special is the comprehensive nature of our benefits. Our company is not only focused on professional development but on physical and mental well being as well. Bluecore truly cares about the whole employee.

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