Thumbtack
Thumbtack is a technology company helping millions of people confidently care for and improve their homes.
Remote

Senior Product Marketing Manager

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A home is the biggest investment most people make, and yet, it doesn't come with a manual. That's why we're building the only app homeowners need to effortlessly manage their homes - knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $500B industry - we must be doing something right.
We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We're seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.
At Thumbtack, we're creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we'll build together.
Thumbtack by the Numbers

  • Available nationwide in all 3,143 U.S. counties
  • 70 million projects started on Thumbtack
  • More than 4 million customers in the last 12 months
  • Pros earn billions on our platform
  • More than 8 million 5-star reviews for our stellar pros
  • 1000+ employees and $3.2 billion valuation (June, 2021)


About the Product & Integrated Marketing Team
Product & Integrated Marketing is responsible for the product launches, campaigns, partnerships and programs that both attract homeowners and professionals to Thumbtack and provide the great experiences that keep them with us. To do this, we work collaboratively with other marketers and partners across Thumbtack to ensure successful launches and create a consistent narrative about our product and the benefits it offers.
About the Role
Thumbtack has always offered the best way for homeowners to find and hire local professionals. Now we want to deepen our relationship with homeowners to become the go-to partner helping them fully manage their homes. We're looking for an experienced product marketer to help launch and scale the new products and features needed to deliver on that promise. You'll work to understand our homeowners and their homes, help guide new product development, build compelling narratives that attract and engage homeowners, all while supporting local businesses by growing demand for their services.
Responsibilities

  • Partnering across marketing, product, support, sales, success and operations on integrated marketing initiatives
  • Leading core analytics and research projects that inform product and marketing roadmaps, synthesizing learnings into actionable insights
  • Owning product and feature positioning, messaging, channel strategy, and creative execution for new launches
  • Developing and executing go-to-market plans for major marketing campaigns
  • Measuring impact post-launch and keeping stakeholders informed of progress toward team and company goals.


Must-Have Qualifications
If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

  • Bachelor's degree
  • 6-8+ years of consumer marketing experience, preferably in a product marketing role at a technology-driven company
  • Demonstrated cross-functional teamwork and project management experience, including executing complex projects with outstanding results
  • Experience conducting, synthesizing and sharing user research
  • Data-driven with a strong understanding of business drivers and a knack for using analytics to identify new opportunities and optimizations
  • Excellent written and verbal communication, along with strong interpersonal skills


Nice-to-Have Qualifications

  • Experience working in a home-related industry
  • MBA degree


Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Ontario or the Philippines*. When it is safe to gather, we will begin to host in-person events on a regular basis. Remote employees will be expected to travel occasionally for these events to a Thumbtack library or offsite team-building location. In cities with 5+ employees, we are establishing local communities, where employees can gather for local events. Additionally, employees in the San Francisco, Salt Lake City, Toronto and Manila areas will have opt-in access to communal workspace at one of our Thumbtack libraries. We always prioritize the health and safety of our employees. Currently, participation in these events and Thumbtack library use are optional. Both require employees to be fully vaccinated.
#LI-Remote
Benefits & Perks

  • Virtual-first working model coupled with quarterly in-person events and Camp Thumbtack
  • 20+ company-wide holidays including two week-long shutdowns
  • Libraries (collaborative workspaces) in San Francisco, Salt Lake City, Toronto, and Manila
  • Stipends for remote work support, home office set-up and internet
  • Subscriptions and Employee Assistance Program for mental health and well-being
  • Cell Phone Reimbursement, Thumbtack services (North America only)


Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack's Privacy policy available at https://www.thumbtack.com/privacy/ .
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact [email protected] .
*Currently, Thumbtackers can live anywhere in Ontario or British Columbia, Canada or the Philippines or in any of the following US states: AZ, CA, CO, CT, FL, GA, HI, ID, IL, IN, KS, KY, MD, MA, MI, MN, MO, NE, NV, NH, NJ, NM, NY, NC, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, Washington DC. Our long term vision is to hire across all of the United States and Canada, but this expansion will take a few years.

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

What are Thumbtack Perks + Benefits

Thumbtack Benefits Overview

We work hard, but we’re not all business. We take employee well-being very seriously. Because people do their best work when they’re rested and engaged, and we believe that everyone should love where they work.

Be part of a dynamic culture built on integrity, inclusion, and authenticity, where our leaders listen to feedback and take action. With more than 20 company-wide holidays (including an end-of-year company shutdown), flexible PTO, equal parental leave, and a virtual-first working model, we treat you like our greatest asset—because you are.

Culture
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Employee resource groups
Quarterly engagement surveys
Employee awards
Flexible work schedule
Virtual work at Thumbtack means set Collaboration Hours for Zoom meetings, weekly focus time on No Meeting Wednesdays, and Google Docs and tools for asynchronous collaboration across teams.
Remote work program
We believe great work can be done from anywhere. With our virtual-first model, you have the opportunity to choose where you live and work.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
Company equity
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
All parents get 12 weeks of leave, and birthing parents could receive up 8 additional weeks. We also provide generous fertility benefits with a lifetime maximum benefit of $30,000 USD.
Family medical leave
Adoption Assistance
HRA Infertility & Gender Dysphoria & Adoption Assistance: $10,000 per year, ($30,000 lifetime max) for covered infertility treatments, gender dysphoria services, and any expenses for finalized
Restricted work hours
Collaboration Hours for Zoom meetings and weekly focus time on No Meeting Wednesdays.
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Recharge with flexible PTO and 20+ companywide holidays, including week-long company shutdowns in summer and winter.
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Company-sponsored outings
Company-sponsored happy hours
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
We have a “Courageous Conversations” speaker series as well as mentorship and 8 employee resources groups (ERGs) that host programming throughout the year.
Promote from within
Mentorship program
We recently launched a formal mentorship program with our Chief Legal Officer, Melanie Margolin called "Mentorship with Melanie."
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Personal development training

Additional Perks + Benefits

We offer a $1,000 USD/year remote work stipend to support career development, physical and emotional wellness, and caregiving. Amplify your growth with professional coaching from BetterUp and personalized mental health resources from Modern Health and Therify.

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