GumGum
GumGum is a global technology and media company

Senior Product Marketing Manager, Verity

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Summary

GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising industry. The company’s contextual advertising engine, Verity™, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely place ads where people are most engaged. Combining that contextual targeting and brand safety intelligence with proprietary high-impact ad formats, GumGum’s advertising solutions deliver industry leading efficiency, accuracy and performance.

The Senior Product Marketing Manager (PMM) is responsible for our contextual intelligence offering, Verity - supporting the go-to-market team for brands, agencies, publishers and platforms and has an opportunity to help establish a new line of business while working across industry partners to make the Verity offering available across their platforms. This role is responsible for product commercialization and sales enablement efforts to ensure the successful launch and competitive positioning of GumGum’s Verity product globally. This role is responsible for understanding client needs and communicating our value proposition to prospective and current clients and partners, serving as the voice of the customer in the product development lifecycle.

This role is a key contributor to our product and industry training programs, as well as the development of marketing materials. The Senior PMM collaborates with cross-functional teams including, but not limited to Sales, Customer Success, Operations, Product, and Marketing teams, to drive commercial success through data-driven analysis and marketplace intelligence, customer-centric messaging, and creative problem-solving.

Please note, GumGum is only open to hiring remote candidates who are residents in the following states: AZ, CA, CO, CT, FL, GA, IA, IL, IN, KY, MA, MD, MI, NJ, NY, OH, OR, PA, TN, TX, UT, VA, WA, and MN.

Responsibilities

  • Product Commercialization
    • Build and execute go-to-market plans for new Verity products and offerings
    • Be an expert in GumGum’s Verity value proposition, product offerings, and competitive landscape
    • In partnership with the Customer Success and Sales teams, collect the voice of the customer (VOC) and ensure that client feedback is represented across all levels at GumGum
    • Define buyer personas, their pain points, and criteria, and transfer knowledge to Product and Sales teams
    • Partner with the broader marketing, product, sales, and customer teams to analyze market feedback and competitive intelligence globally to keep GumGum up-to-date with market trends and keep us ahead of the competition
    • Collaborate with broader marketing team to create compelling thought leadership content and integrated marketing campaigns to drive product awareness, adoption and conversion
    • Influence the product roadmap based on customer feedback and competitive analysis
  • Product and Industry training programs
    • Collaborate cross-functionally to develop and maintain internal training materials and sales collateral
    • Deliver product and industry training to client facing teams and partners for Verity
    • Support media and analyst relations, and speaking engagement efforts — including speaker presentations, scripts and panel topic discussions, and routine, ongoing analyst updates
  • Marketing Materials for our sales organization
    • Develop compelling messaging and positioning for products that translate to one-sheets, decks, FAQs, and more
    • Support and enable our sales team to win more (product-driven sales plays, internal product trainings, etc)
    • Contribute to monthly newsletters on content distribution
    • Develop tailored product offering materials for key industry verticals and seasonal events
    • Develop case studies from successful campaigns and ensure that they are updated on a regular basis
    • Support product marketing requests across multiple departments

Minimum Qualifications

  • BA/BS degree required, MBA or advanced degree a plus
  • Pragmatic Marketing certified (Levels I-III) a plus
  • 5+ years of product marketing, or management consulting experience in advertising analytics, preferably at a high-growth SaaS company or tech/media company (previous experience in market facing roles is a plus).
  • Experience building and executing marketing and go-to-market plans and campaigns 
  • Experience working with or at DSPs/DMPs
  • A highly developed Project Management capability that relies on well executed organization and relies on a strong influencing ability
  • Good time-management skills
  • Excellent storyteller; knowledge of how to build a story and produce great content
  • Superb communication skills, verbal and written, naturally curious, asks great questions
  • Strong analytical skills and a data-driven mindset
  • Strong ability to think critically about interdependencies between product and go-to-market strategy
  • Proven success creating compelling product messaging and stories that have driven business results in the past
  • Strong technical/product acumen, able to translate complicated concepts and capabilities in a simple, clear, and concise manner
  • Ability to influence and motivate colleagues across a distributed and cross-functional team setup
  • The ability to execute and deliver engaging, educational presentations
  • An eye for detail
  • Recognized self-starter, who takes initiative, capable of flourishing in fast-paced and dynamic environment
  • Charismatic, innovative, creative individual
  • Preferred but not required: Experience with Highspot, Quantcast, Salesforce, Looker, Asana

Benefits & Perks

  • Medical Coverage including 100% premium coverage for employee + spouse/family 
  • Vision Coverage including 100% premium coverage for employee + spouse/family
  • Dental Coverage including 100% premium coverage for employee + spouse/family
  • Flexible Spending Account (FSA)
  • Employer-Matched 401(k) Retirement Plan
  • Life Insurance and AD&D
  • Business Travel Accident Insurance
  • Short-Term and Long-Term Disability 
  • Stock Incentive Program (role dependent)
  • Paid Parental Leave - Birth parents can receive up to 16-18 weeks for birth recovery and baby bonding. Non-birth parents can receive up to 10 weeks for baby bonding
  • Transitional Return-to-Work Schedule 
  • Modern Family Support: Cleo App
  • Employee Assistance Program
  • Legal and Identity Theft Protection
  • Student Loan Repayment Assistance
  • WFH Stipend 
  • Wellness Reimbursement 
  • Flexible Time Off 
  • Veterinary Discounts
  • WeWork Monthly Pass
  • Pet friendly organization - We love our fur babies! Check us out on Instagram @dogsofgumgum
  • Incredible work/life balance with a collaborative and friendly work space
  • A team that has transitioned to remote work impressively, and remains highly collaborative and connected
  • GumGum Gives Back volunteering opportunities
  • Virtual company events and (optional) in-person celebrations
  • Virtual monthly team bonding events
  • Anniversary recognition and awards

Career & Development Focus

  • Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
  • Opportunities to pursue business related side projects and yearly Hackathon
  • Highly encouraged to contribute to open source software, including our own open source software
  • Environment of learning from peers, including meetups, presentations and blog posts
  • Opportunity to work with cutting edge technology
  • Life Skills sessions - geared towards the whole life/ health / person
  • Leadership Bites Dinner Series - connecting current and future GumGum leaders over great food and meaningful conversation 
  • The VOICE Coalition - through our council committee, The VOICE Coalition’s mission is to build an equitable, supportive, and inclusive culture where all voices are heard and all differences are celebrated through thoughtful, engaging, and authentic programming and community involvement. We’ve created awareness and appreciation for our employees through Hispanic Heritage month, Women of GumGum, Asian Pacific American, GG Pride, etc.

Optional return to office: Our big vision for our futuristic “Farmhouses” in 2022!

  • Offices will now be referred to as the “GumGum Farmhouse” -- a futuristic space centered around a bigger purpose: flexibility, sustainability, community, and growth!
  • GumGum will continue to be a flexible/remote-friendly environment, however, offices will re-open in 2022 for any employees who choose to come in to collaborate, participate in an event, host your clients, contribute to our growing of plants/herbs/vegetables/etc.

Our Values…

Thoughtful…We listen to understand different perspectives, show everyone respect, and relentlessly seek solutions for our clients (internal and external)

Agility…We are quick, nimble, and change direction gracefully, while maintaining control.

Grit…We bring energy and perseverance to everything we do.

Our Culture...

GumGum expands globally! Our company recently acquired JustPremium, a European-based company that utilizes creatives as a means to develop digital environments. JustPremium’s rich media is one of the largest in the world, and brings forward higher performing ads that adds value to GumGum’s already thriving contextual intelligence. With this acquisition, we now have 375 + employees globally, as well as new market expansion including Germany, France, Spain, Netherlands, Belgium, Sweden, Denmark, and Mexico. Together we will become the most powerful global solution for a cookieless future through contextual technology and high-impact creatives.

GumGum recently earned LA’s Best Places to Work Award in 2021 by BuiltInLA, and Inc. Magazine’s Best Places to Work in 2020 and it’s no surprise why. With company-sponsored social hours, annual holiday celebrations and on-site gatherings, GumGummers enjoy a fun, creative and collaborative workplace. We provide ourselves on our strong track record of giving employees the autonomy and support they need to succeed. 

Check us out on Instagram: @gumgum

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What are GumGum Perks + Benefits

GumGum Benefits Overview

Benefits should work as hard as you do. We offer comprehensive employee benefits, so you’re ready for anything including:
-Medical, Dental, and Vision coverage including 100% premium coverage for employee + spouse/family
-Flexible Spending Accounts (FSA)
-Dependent Care FSA
-Short-Term and Long-Term Disability
-Paid Parental Leave - Birth parents up to 16-18 weeks. Non-birth parents up to 10 weeks
-Transitional Return-to-Work Schedule from Parental Leave
-Modern Family Support and Resources
-Employer-Matched 401(k) Retirement Plan
-Life Insurance and AD&D
-Stock Incentive Program (role dependent)
-Employee Assistance Program
-Legal and Identity Theft Protection
-Student Loan Repayment Assistance
-Work From Home Stipend
-Wellness Reimbursement
-Flexible Time Off (Unlimited PTO)
-Paid Volunteer Time Off
-Veterinary Discounts (Pet friendly organization - we love our fur babies! IG: @dogsofgumgum)
-Bereavement and Pet Bereavement Leave
-WeWork monthly pass
-GumGum Gives Back volunteering/social impact opportunities
-Virtual and in-person company events/celebrations
-Anniversary recognition and awards
-Business Travel Accident Insurance
-Summer Fridays

Culture
Volunteer in local community
GumGum has a program called "Quarterly Causes" which focuses the power of the GumGum community on making an impact in one charitable cause each quarter including food banks, beach clean up, etc.
Partners with nonprofits
GumGum partners with HomeBoy Industries, The Trevor Project, The Ali Forney Center, Sparkle, The National Transgender Community (UK), Crisis in Ukraine, etc. GirlsWhoCode, She Jumps, Black Girls Code.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Summer hours
President's club
Flexible work schedule
GumGum provides employees with a flexible work schedule that includes Flexible start and end times.
Remote work program
GumGum operates in a work from home virtual environment, and does not require employees to go into the office on a daily basis.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
GumGum partners with the following: - certified Executive Coach and DEIB strategic advisor, Brooks E. Scott, to lead management training with a focus on DEIB efforts - DEIB HR Business Partner
Mandated unconscious bias training
GumGum provides the following throughout the year: -Mandatory unconscious bias training -Inclusive interview training -Feedback workshops to minimize bias
Diversity employee resource groups
-Women of GumGum -LGBTQIA+ -Parents -#GG-Moms -HOLA (Hispanic Or Latinx) -BET (Black Excellence in Tech)
Hiring practices that promote diversity
GumGum provides "Conscious Inclusion in Hiring Practices", a training developed for hiring managers to ensure that leaders have a new and mindful perspective on creating inclusion
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can set aside a portion of their paychecks, pretax, to cover eligible out-of-pocket healthcare and commuter expenses up to the annual IRS limits.
Disability insurance
GumGum provides disability benefits at no cost to employees. Employees may receive a portion of their salary while they are disabled and unable to work.
Dental insurance
GumGum's dental plan includes 100% premium coverage for employee + spouse/family.
Vision insurance
GumGum's vision plan includes 100% premium coverage for employee + spouse/family.
Health insurance
GumGum's health insurance plan with United Healthcare includes 4 plans, one covering 100% premium coverage for employee + spouse/family. Eligible the 1st of month following your start date.
Life insurance
Employees are provided with coverage at 1x salary up to $200,000 at no cost to them. Employees also have the option to purchase supplemental insurance for themselves, their spouses and/or child.
Pet insurance
GumGum provides two pet discount programs available to employees at no extra cost which offers discounts on brand-name prescriptions and preventatives.
Wellness programs
Employees are eligible to expense up to $55 per month for gym memberships, fitness classes, personal training, counseling, massage, acupuncture, and chiropractic care.
Team workouts
GumGum offers monthly virtual fitness classes via our GumGum Fit program.
Mental health benefits
GumGum has a Wellness Program offering various programming each month along with 3 free confidential support and guidance services each year via EAP. GumGum also offers "Summer Fridays."
Abortion travel benefits
GumGum partners with Maven Family Support for travel benefits, including expense reimbursements
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
GumGum offers a 4 year vesting schedule with a 25% vesting after 1 year
Performance bonus
Role dependent
Charitable contribution matching
GumGum matches employee contribution via our "Quarterly Causes" program.
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
GumGum offers Dependent Care FSA and partners with Maven Family Support to provide reimbursements for certain family building expenses.
Generous parental leave
Birth parents can receive up to 16 - 18 weeks for birth recovery and baby bonding. Non-birth parents will receive up to 10 weeks for baby bonding, along with a "Transitional Return to Work" schedule.
Family medical leave
Adoption Assistance
GumGum partners with Maven Family Support for Fertility & Family Building towards adoption, including expense reimbursement.
Return-to-work program post parental leave
Fertility benefits
GumGum partners with Maven Family Support for Fertility & Family Building, including expense reimbursement.
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
2 days of VTO available to US, regular team members (separate from FTO) for participation in community service, quarterly cause initiatives, pro-bono initiatives, mentorship programs, etc.
Paid holidays
Paid sick days
FTO: Flexible Time Off may be used for vacation and sick time. There is no set number of days for vacation / sick time - take what you need!
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
GumGum offers FSA towards commute.
Company-sponsored outings
Includes bi-weekly wellness experiences, which include virtual sound baths and mediations, to in-person events like mixers, team-building activities, and dinners with our leaders.
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Pet friendly
We love our dogs in the office!
Relocation assistance
Fitness stipend
GumGum reimburses up to $55/month for any health and fitness activities.
Home-office stipend for remote employees
GumGum offers $55/month home office stipend during Covid.
Professional Development Benefits
Job training & conferences
Tuition reimbursement
GumGum offers a tuition contribution plan of at least $50/month via Sofi. Employees who have been with GumGum 4+ years can opt in for a contribution plan of $200/month.
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Paid industry certifications

Additional Perks + Benefits

Life Skills for Gummies is a program that was was launched by our PeopleOps team as a learning series focused around everyday life skills! Our CEO actually pitched this program as he wanted to offer courses to Gummers that help with everyday life (outside of the workplace). Topics range from money management to nutrition, meditation, buying a home, stocks & investments, urban gardening, etc. This program has seen extreme success and we are constantly surveying employees to offer classes that resonate with them!

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