Senior Product Marketing Manager (Reston, VA) at SimilarWeb (Washington DC)

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About Similarweb:

Similarweb is the most trusted platform for understanding online behavior. Millions of people rely on Similarweb insights daily as the ground truth for their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem.


For five years running, Similarweb has been chosen as one of Dun & Bradstreet’s top best hi-tech companies to work for in Israel. We raised over $240M and have 850 employees across 11 global offices. In May 2021, we began trading on the New York Stock Exchange (NYSE), and we couldn’t have done it without each and every one of our Similarwebbers.

Learn more at www.similarweb.com.


We are looking for  a...


Senior Product Marketing Manager:


Our job is to demonstrate how Similarweb’s products solve the world's digital intelligence problems -- from the optimization of user acquisition to the epic transformation of your digital strategy; from the generation of new leads that fit your ideal customer profile to the successful outreach and consultative sale; from the ideation of new investment opportunities to the validation of critical investment hypotheses. We approach product marketing as a mission-critical opportunity to build a disruptive new digital intelligence category, make our customers data-driven superheros, and ultimately let Similarweb’s actionable insights speak for themselves.


You will shape the voice and tell the story of our product’s value, tailored for a specific customer segment. You will ensure the entire company speaks the same language when it comes to your product’s messaging and positioning. You will lead product launches from alpha to general release, ensure customer facing teams are trained and ready to sell, and effectively communicate to customers. You will closely collaborate with our product, solutions, marketing and sales teams to define, develop and execute product marketing strategies & plans. You will drive new sales and post purchase engagement and retention initiatives for your products and help educate and grow a healthy user base. 


Responsibilities


You will be expected to think and act both strategically and tactically: from the creation of plans, to hands on execution. You must be a self-starter, comfortable with ambiguity in an ever-changing environment, and pay careful attention to detail. You must have the ability to quickly formulate strategies and plans that are backed by data & storytelling and execute across many work functions simultaneously.


  • Build a deep understanding of our customers & their use cases, Similarweb’s value proposition, the market, and the competition 
  • Build product positioning, messaging and marketing strategy (based on market factbase and data analysis) 
  • Launch features & products globally with a cross functional team of product managers, engineers, marketers, business managers, and salespeople
  • Ensure all product related content communicates the value of our platform in our customers’ language, including: website, sales collateral, newsletters, webinars, in-app messaging, product videos, case studies, blog posts, and more
  • Win over customers and prospects with product advocacy & evangelism. Regularly utilize a variety of marketing assets & channels that works best for marketing your product to your audience
  • Work with our Product Education team to create relevant content that successfully educates customers how to onboard and regularly get value from the product 
  • Build scalable product feedback loops for your product team and synthesize insights across all product feedback channels
  • Drive revenue impact in your product marketing activities and campaigns
  • Work closely with: Solutions & Product on strategy, positioning, differentiation and product launch; Marketing on content & campaigns; Enablement on training; GTM on customer feedback and education

Requirements:

  • At least 5+ years of experience in product marketing
  • Experience in a fast paced B2B SaaS or DaaS company, or relevant marketing/industry experience 
  • Degree from one of the top international universities
  • Captivating storytelling, superb communication & presentation skills
  • Able to work independently & autonomously, focusing on key outcomes amidst competing priorities & tight deadlines 
  • Team player, strong at facilitating alignment & building relationships across an organization
  • Analytical thinker, excellent problem solving, planning and execution skills
  • Motivated & hard working
  • Ability to be flexible and adapt to change


Why choose Similarweb?

We believe that building a great product and a great company starts with finding amazing people and helping them grow and develop professionally and personally. At Similarweb, you’ll be surrounded by curious, witty and passionate people that are hungry to drive real impact. We are proud to have over 850 creative and talented  professionals, and we strongly believe in winning together as a way of driving a successful business!  

Balancing between the flexibility of working from home and the fun of working together with face to face personal connections is important to us. That is why, at Similarweb we will be implementing a Hybrid model in which you work from the office 3 days, and can decide to work from home two days a week. Enjoying the best of both worlds! 

Our Values:

  • Data Driven: We believe data driven decisions are the key to success and we are evangelists for the power of digital insights
  • Passionate: We care deeply about what we do, are accountable for our actions and are committed to helping each other
  • Excellence: We believe in excellence as a mindset. It’s in our nature; and we work hard to make a difference
  • Winning Together: We know what it takes to build a great company and a great product and it begins with valuing each and every member of our team and working together to reach new heights.

Bring your authentic self, DEI @ Similarweb

Similarweb is a global company that strives to create a workplace reflective of the communities we serve, where individuals are empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.


Senior Product Marketing Manager:


Our job is to demonstrate how Similarweb’s products solve the world's digital intelligence problems -- from the optimization of user acquisition to the epic transformation of your digital strategy; from the generation of new leads that fit your ideal customer profile to the successful outreach and consultative sale; from the ideation of new investment opportunities to the validation of critical investment hypotheses. We approach product marketing as a mission-critical opportunity to build a disruptive new digital intelligence category, make our customers data-driven superheros, and ultimately let Similarweb’s actionable insights speak for themselves.


You will shape the voice and tell the story of our product’s value, tailored for a specific customer segment. You will ensure the entire company speaks the same language when it comes to your product’s messaging and positioning. You will lead product launches from alpha to general release, ensure customer facing teams are trained and ready to sell, and effectively communicate to customers. You will closely collaborate with our product, solutions, marketing and sales teams to define, develop and execute product marketing strategies & plans. You will drive new sales and post purchase engagement and retention initiatives for your products and help educate and grow a healthy user base. 


Responsibilities


You will be expected to think and act both strategically and tactically: from the creation of plans, to hands on execution. You must be a self-starter, comfortable with ambiguity in an ever-changing environment, and pay careful attention to detail. You must have the ability to quickly formulate strategies and plans that are backed by data & storytelling and execute across many work functions simultaneously.


  • Build a deep understanding of our customers & their use cases, Similarweb’s value proposition, the market, and the competition 
  • Build product positioning, messaging and marketing strategy (based on market factbase and data analysis) 
  • Launch features & products globally with a cross functional team of product managers, engineers, marketers, business managers, and salespeople
  • Ensure all product related content communicates the value of our platform in our customers’ language, including: website, sales collateral, newsletters, webinars, in-app messaging, product videos, case studies, blog posts, and more
  • Win over customers and prospects with product advocacy & evangelism. Regularly utilize a variety of marketing assets & channels that works best for marketing your product to your audience
  • Work with our Product Education team to create relevant content that successfully educates customers how to onboard and regularly get value from the product 
  • Build scalable product feedback loops for your product team and synthesize insights across all product feedback channels
  • Drive revenue impact in your product marketing activities and campaigns
  • Work closely with: Solutions & Product on strategy, positioning, differentiation and product launch; Marketing on content & campaigns; Enablement on training; GTM on customer feedback and education

Requirements:

  • At least 5+ years of experience in product marketing
  • Experience in a fast paced B2B SaaS or DaaS company, or relevant marketing/industry experience 
  • Degree from one of the top international universities
  • Captivating storytelling, superb communication & presentation skills
  • Able to work independently & autonomously, focusing on key outcomes amidst competing priorities & tight deadlines 
  • Team player, strong at facilitating alignment & building relationships across an organization
  • Analytical thinker, excellent problem solving, planning and execution skills
  • Motivated & hard working
  • Ability to be flexible and adapt to change


#L1-ES1

More Information on SimilarWeb
SimilarWeb operates in the Marketing Tech industry. The company is located in New York, NY, Burlington, MA and San Francisco, CA. SimilarWeb was founded in 2007. It has 925 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and 401(K). To see all 23 open jobs at SimilarWeb, click here.
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