Senior Product Marketing Manager - Document Automation at AbacusNext (San Diego, CA)

| San Diego, CA
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Job Details


Job Location
Nationwide Remote - San Diego, CA

Remote Type
Fully Remote

Senior Product Marketing Manager - Document Automation

Senior Product Marketing Manager - Document Automation

Location: This role is remote and open to candidates nationwide in the United States.

Our Industry: Technology for Small and Medium Size Business (SMB):

AbacusNext is an industry-leading vertical SaaS provider for the compliance-focused Professional Services market. We provide purpose-built, cloud-based solutions for small and medium-sized Legal and Accounting firms to support a secure and cloud-enabled practice. Our highly differentiated cloud infrastructure puts customers' business data and vital applications into a virtual workspace accessible anywhere, anytime, and from any device.

Organizations seeking growth rely on us to accelerate their digital transformation-whether Private cloud, Application cloud, Public cloud (SaaS), or on premise. More than 100,000 users worldwide benefit from the most complete product portfolio in the industry, including practice management and case management solutions, tailored cloud options, document automation, and payment processing. We deliver technology outcomes for our customers that help them grow, evolve, and better serve their clients.

Our Culture: Cutting-edge cloud technology with market needed capabilities:

We know that creativity doesn't happen on-demand. Developing cutting-edge cloud technology takes great minds and talented people working together in a collaborative environment. That is why we are committed to fostering an innovative, agile company culture. We encourage our teams to come together and experiment with new concepts, research new approaches and test out new technologies. We believe that being part of our team will make a difference in the world.

Our Mission: Technology and services for SMB customers to run their business:

To provide professionals in highly-regulated industries the technology and services they need to run their business-anytime, anywhere. We are with our customers every step of the way, helping them grow, evolve, and better serve their clients.

Responsibilities Include:
  • Develop and refine our market segment vision, strategy, sizing, and plans
  • Develop product messaging frameworks and bold positioning that differentiates and elevates AbacusNext and creates prospect engagement
  • Create buyer personas for our various verticals and develop persona based compelling messaging
  • Be recognized as the subject matter expert (SME) with the ability to speak at events, media, and influencers on product marketing topics
  • Become an authority on the overall competitive market structure
  • Partner with the product team to build product launch plans that align with pipeline, adoption, and revenue goals
  • Partner closely with the product team to influence product strategy and develop top-line customer narratives, compelling use cases, and the business benefits realized
  • Work closely with the marketing team to support innovative awareness, content, and demand gen programs
  • Team with sales enablement and sales teams to communicate the value of our solutions
  • Produce effective sales enablement materials, such as training content, cheat sheets and decks, enabling sales to understand and communicate the value and capabilities of our products
  • Track, measure, and report against KPIs
  • Travel: < 25% required

  • 4+ years B2B technology experience in Product Marketing, Strategy or Management Consulting; SaaS experience preferred. Document Automation industry ideal & highly preferred
  • Bachelor's degree or equivalent experience with an emphasis on Communications, Marketing, and Business; an MBA is a plus
  • Key product marketing skills: research, project management, collateral & messaging development, audience targeting, marketing campaign development, cross-functional team leadership, comfort working with clients
  • A strategic mindset that can see beyond the day-to-day grind to ensure we have a focused go-to-market strategy designed to exceed our growth goals
  • Strong reporting and business analytics skills
  • A solid understanding and deep interest in content marketing and SEO
  • Proven understanding of value drivers in SaaS subscription and recurring revenue business models and the SaaS customer lifecycle
  • Experience in the Document Automation industry preferred
  • The interpersonal skills necessary to work effectively with cross-functional teams including marketing, sales, product, finance, and customer success
  • Strong writing skills
  • Excellent communication and presentation skills
  • Attention to detail and organization is paramount with a continuous desire to learn and improve
  • Consistent record of delivering to schedule and goals
  • Ability to thrive in the fast-paced and ever-changing environment of a growth company is paramount

  • Medical, Dental, Vision, Life Insurance, and Supplemental Insurance
  • 401k
  • Flexible PTO
  • Sick Days

Employee Perks:

  • Professional and Financial Growth
  • Great culture and environment
  • Social, Health, and Wellness Events (now all virtual)
  • Anniversary Gifts
  • Birthday Time Off
  • Employee Assistance Program
  • Employee discount program through TicketsAtWork
  • 15% Off Gunnar Optik Eyeware

Equal Employment Opportunity: AbacusNext is an Equal Opportunity, Affirmative Action Employer.
More Information on AbacusNext
AbacusNext operates in the Cloud industry. The company is located in San Diego, CA. AbacusNext was founded in 1983. It has 356 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 1 open jobs at AbacusNext, click here.
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