Product Marketing - Senior Manager

| New York City, NY +2 more | Remote
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Veeva [NYSE: VEEV] is the leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, our customers range from the world’s largest pharmaceutical companies to emerging biotechs. Veeva’s software helps our customers bring medicines and therapies to patients faster.


We are the first public company to become a Public Benefit Corporation. As a PBC, we are committed to making the industries we serve more productive, and we are committed to creating high-quality employment opportunities.


Veeva is a Work Anywhere company which means that you can choose to work in the environment that works best for you - on any given day. Whether you choose to work remotely from home or work in an office - it’s up to you.


The Role


We are in search of an exceptional product marketer to help us promote the Crossix Analytics business at Veeva. Crossix helps health brands better plan, activate, measure and optimize their marketing campaigns. Our focus is on customer satisfaction, employee success, and growth.

 

As the Senior Product Marketing Manager for Crossix Analytics you will be responsible for driving all messaging and assets that support demand generation, field enablement, and customer marketing activity. This person will own and develop all qualitative and quantitative content and collaborate closely with Marketing, Product Strategy, Product Management, Sales, and Services to drive Veeva’s growth and our customer’s success.

What You'll Do

  • Develop an annual marketing plan in collaboration with field marketing.
  • Create go-to-market programs for new offerings and market segments.
  • Gain a deep understanding of buyer needs and how Crossix solutions meet those needs.
  • Develop product messaging to be used across all media and customer engagement channels.
  • Empower sales to communicate our products effectively to prospective customers.
  • Lead cross-functional launch and release marketing initiatives.
  • Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally.
  • Build product awareness through PR, article placements, and social media.
  • Proactively identify customer success and bring those stories to life for use in marketing.
  • Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace.
  • Create and maintain a library of sales tools, such as customer presentations and competitive materials.

Requirements

  • 5+ years of B2B product marketing experience; demonstrated success marketing complex technology or data solutions 
  • 2+ years’ experience in digital media or ad tech industry
  • Able to work independently with little management oversight.
  • Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style.
  • Strong presentation skills.
  • Ability to lead and influence across functions.
  • Fast learner, detail-oriented, and must enjoy fast-paced work environments.
  • Proven ability to build relationships with other teams and across all levels.
  • Self-motivated, innovative, collaborative, creative, and analytical.
  • Strong project management skills with exceptional attention to detail.
  • Proven ability to excel in a dynamic, fast-paced environment.

Nice to Have

  • Experience in the life sciences industry

Perks & Benefits

  • Flexible PTO
  • Work anywhere policy
  • Allocations for continuous learning & development

#LI-Remote

#BI-Remote


Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.


Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [email protected].

More Information on Veeva
Veeva operates in the Big Data industry. The company is located in New York, NY, Boston, MA, Pleasanton, CA, San Francisco, CA, Raleigh, NC, Fort Washington, PA, Fishers, IN, Philadelphia, PA, Dublin, OH and Radnor, PA. Veeva was founded in 2007. It has 6000 total employees. It offers perks and benefits such as Open door policy, Team based strategic planning, Open office floor plan, Employee resource groups, Employee-led culture committees and Remote work program. To see all 2 open jobs at Veeva, click here.
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Candidate Location Eligibility:
Boston, MA
New York City, NY

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