Senior Product Marketing Manager, Competitive Intelligence (Remote)

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WHO WE ARE

Tealium is the most trusted and world’s largest independent customer data platform. Tealium connects customer data – spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. 

Tealium’s customer data solutions encompass tag management, an API hub, a customer data platform with machine learning and AI, and data management solutions that make customer data more valuable, actionable, and secure. Tealium has been a trusted provider of customer data solutions for more than a decade, and more than 850 top businesses worldwide including Microsoft, Hyatt, Gap, HSBC and Novartis rely on Tealium to power their customer data strategies.

Team Tealium works and lives across the U.S. and in nearly 20 countries across the world. We are intentional about our culture, our investment in our team members and how we care and connect. 

Tealium = Teal + Helium. Teal: a vibrant reflection that evokes authenticity, trustworthiness, reliability, open communication and clarity of thought. Helium: we rise above, a kinetic force that elevates our customers’ and our experiences beyond all others. 

We win together with respect and appreciation for the talents required of all positions and the people who contribute to each of these.

WHAT WE ARE LOOKING FOR 

We are looking for a strategic Senior Product Marketing Manager to help further accelerate our market leadership in the Customer Data Platform and MarTech space. Specifically, this role will spearhead our competitive intelligence efforts to define and execute the strategy to showcase the value and differentiate our solutions in an ever-evolving competitive landscape. This individual will work cross-functionally across product, marketing, sales enablement, and customer-facing teams to ensure the entire company is knowledgeable, trained, and informed on the competitive environment and how to position Tealium in a competitive market.  This is a great fit for a strategic thinker who excels in forging strong cross-functional partnerships and is passionate about developing talent. This position is fully remote and reports to the VP of Product Marketing. *Once our Recruiting team responds to your application, please be prepared to provide 3+ Product Marketing / Thought Leadership writing samples.

YOUR DAY TO DAY

  • Manage competitive programs, vendor and market analysis, and deliver regular insights to cross-functional teams.
  • Create value-based messaging, value propositions, use cases, and customer outcomes that highlight our unique strengths and differentiate Tealium from competitors.
  • Partner with Sales Enablement to train and certify our customer-facing teams with the latest competitive intelligence. Develop presentations, battlecards, videos, objection handling, swords and shields, FAQs, and sales playbooks. Monitor industry trends and competitor activity and analyze their current strategies, product offerings, roadmaps, and positioning.
  • Analyze the latest competitive tools and methodologies to monitor the competitive landscape and the impact on Tealium’s business.
  • Develop product positioning and messaging, competitive plays, value-based narratives, product demos, and customer proof points for key competitors. Work closely with customer marketing, field marketing, and demand generation teams to develop competitive programs and campaigns. Serve as an evangelist on Tealium solutions, emphasizing value-based messaging and business outcomes.
  • Contribute to product launch and go-to-market plans for all products based on Tealium’s unique value differentiators and relevant strategic business issues.
  • Partner with your Verticals counterpart on key competitors and develop messaging on how to successfully compete against them for each vertical.
  • Perform strategic market analysis and market research.
  • Influence the product roadmap through inputs from customers, prospects, partners, campaign performance, industry analysts, and influencers.
  • Create collateral and sales tools, including presentations, messaging, white papers, data sheets, videos, competitive insight, market research, and more.
  • Provide product and market expertise for trade shows, webinars, and seminars.

WHAT YOU BRING TO TEALIUM

  •  3-7 years of experience in product marketing at a digital marketing or enterprise SaaS company, particularly in MarTech or Data Management/Decision/Delivery tools
  • Entrepreneurial, innovative, and curious with a strategic mindset
  • Self-starter who enjoys working in a fast-paced, collaborative, and innovative high-growth environment
  • Experience with developing a Customer Intelligence program
  • Excellent presentation development and delivery skills
  • Experience in public speaking and working with analysts
  • Exceptional communication, storytelling, and writing skills
  • Bachelor’s Degree in Business or Marketing
  • Preferred, but not mandatory: Understanding of Value Selling, Certification in Product Marketing and/or Compettive Intelligence 

At Tealium, we don’t just offer the ordinary, we provide the extraordinary: 
- Tealium WOWs (Ways of Work), our award winning culture is how with think, act and connect together at Tealium
- Mosaic, our commitment to diversity, equity and inclusion is grounded in our mosaic of diverse perspectives and shared belonging as we live in work across the US and in nearly 20 countries
- Tealium Cares, to promote caring in our communities, 15 hours of paid work time for volunteer activities and programs is offered annually
- Tealium Connects (remote-first working), enabling many of us to choose where we do our best work and offering new hire stipends to assist with purchasing things we need to support a successful home office environment
- Tealium Ownership, share in the success of Tealium by becoming an owner of Tealium beginning with new hire equity grants 
- Tealium Time, unlimited paid time-off policy to offer flexibility to take time when needed and robust leave programs, including extended paid parental leave and company holidays
- Healium, health and wellness programs to help us be our best selves in the experiences of health, physical, mental, social, and even financial well-being and wellness
- Healium Be-Well Break, an annual all-company paid shutdown to provide a true break for us all
- Tealium LIFT (Learning is Facilitated at Tealium), offering a myriad of professional development opportunities with over 6,000 courses available on demand to best-in-class manager and leadership development programs
- Health and Related Benefits Programs, offering market competitive benefits programs

Collectively, we contribute our individual pieces (identity, experiences, heritage, backgrounds, religions, viewpoints, gender and more ) to form the mosaic of Team Tealium. It is our continuing philosophy to recruit and employ the best qualified individuals without regard to race, color, sex, religion, national origin, disability, age, sexual orientation, gender identity, and/or any other protected characteristic. Tealium does not tolerate unlawful discrimination of any kind and strives to be an inclusive and respectful workplace.

The highly relevant and differentiated positioning of Tealium’s solutions makes this a unique and rewarding career opportunity.

#LI-Remote 
*Offerings vary by level and location.

More Information on Tealium
Tealium operates in the Analytics industry. The company is located in San Diego, CA. Tealium was founded in 2008. It has 622 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 43 open jobs at Tealium, click here.
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