Senior Product Marketing Manager, Commerce & B2B Banking
We’re Coinbase. We’re the world’s most trusted way to join the crypto revolution, serving more than 89 million accounts in more than 100 countries.
Our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web 3.0 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.
There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.
Ready to #LiveCrypto? Who you are:
- You’ve got positive energy. You’re optimistic about the future and determined to get there.
- You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
- You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
- You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
- You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
- You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.
This role is in the Product Marketing team supporting growth of the crypto ecosystem, with a focus on B2B solutions such as payments, business banking, and more.
What you’ll be doing (ie. job duties):
- Responsible for the development and execution of a large segment of Coinbase’s marketing strategy for Coinbase Commerce and other related Coinbase business products.
- The voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral
- Develop and lead successful product launches and ongoing marketing campaigns
- Partner closely with the sales team to develop compelling marketing collateral including presentations, one-pagers, case studies, and websites
- Work cross-functionally with product, sales, design, brand, communications, support, etc. to build our pipeline and improve conversion rates
- Think big about the future of crypto and how you can bring businesses into the cryptoeconomy more quickly
- Measure and report against the performance of product marketing initiatives
What we look for in you (ie. job requirements):
- Minimum of 5-8 years of Product Marketing preferably in the B2B space, Product Management experience or digital finance / commerce marketing experience
- Powerful storyteller: written, verbal, and visual
- Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
- Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
- Outstanding project management skills
- Self-starter and ability to be ready to roll-up your sleeves and get things done
- Demonstrated ability to collaborate effectively across multiple teams
Nice to haves:
- You have crypto experience and a knowledge of the crypto market
- You have experience working on financial products or other B2B commercial products
- MBA from premier school
Sound cool? Let's work together.
Notice for Colorado applicants as required by sb19-085 (8-5-20). Target annual salary for this role performed in Colorado, is $161,500 + target bonus + target equity + benefits (including medical, dental, vision and 401(k)).
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