Senior Product Marketing Analyst at Pearson (Madison, WI)

| Madison, WI
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Product Marketers leverage a deep understanding of the market, customers, Pearson products, the competition, and the sales pipeline to inform product development and define go-to-market strategies that enable Pearson to win. Working across a broad set of internal and external stakeholders - including product management; sales; other marketing teams; and faculty and student customers - Product Marketers take an "ownership" mindset focused on growing and monetizing Pearson market share.

Key functions of the Product Marketer include:

  • Capture the voice of the customer and sales to inform product plans, platform roadmaps, pricing & product model strategies, and go-to-market plans
  • Create product stories, value propositions, positioning, core messaging and sales tools that enable Pearson go-to-market teams to win
  • Work with the Director of Marketing to inform go-to-market priorities to ensure that go-to-market teams are focused on the markets and products that offer the greatest opportunities for share growth and monetization
  • Define go-to-market strategy, goals and success metrics focused on gaining and monetizing share in priority markets


Capture, document, and continuously update market, customer, sales, and competitive insights to inform product plans and go to market strategies that enable Pearson to win
  • Gather and synthesize data to document insights that:
  • Inform product plans, platform development roadmaps, and product/platform investment
  • Inform pricing and product model strategies
  • Identify market and sales opportunities to grow share
  • Inform winning product & platform value propositions, positioning and messaging
  • Keep up with competitive product releases, threats, and opportunities
  • Engage customers, Product Sales Specialists, and Sales Reps virtually and in the field to capture the voice of the customer and sales
  • Create product stories, value propositions, positioning, and core messaging for key products and customers that enable Pearson teams to beat the competition
  • Develop product and platform attributes into product stories, value propositions, and core marketing messages
  • Create comparative analyses of internal and competitive offerings that differentiate our own products and that demonstrate how our products beat the competition
  • Develop product value propositions and core messaging specific to key competitors and customer personas

Synthesize market data, customer insight, sales feedback, pipeline opportunity analysis, product release plans, and competitive intelligence to inform go to market priority setting with the Director of Marketing

  • Contribute to an annual go-to-market prioritization process focused on maximizing our ability to grow and monetize share in the coming year
  • Reinforce alignment to priorities across product, sales, and marketing teams to ensure go-to-market success

Develop go-to-market plans that define the go-to-market strategy in key markets; are focused on accelerating the sales pipeline; and that establish goals and success metrics

  • Develop specific plans for go-to-market success focused on how we win
  • Accounts & pipeline opportunities to target
  • Competitors to beat
  • Priority products and features
  • Establish goals and metrics for the go-to-market plan
  • Unit/revenue adoption takeaway goals
  • Unit/revenue adoption retention goals
  • Pipeline progression & win/loss rates
  • Collaborate with Campaigns on the execution of the go-to-market strategy through targeted campaign plans
  • Create and maintain core sales tools and participate in the execution of sales training in collaboration with Training & Development and Product Sales Specialists

The anticipated starting salary for candidates expressing interest in this position is $110K. This position is eligible to participate in an annual incentive program.Benefits available to eligible employees can be seen at:

Essential Skills & Qualifications:

  • Undergraduate degree required
  • 3 - 5 years of relevant experience, such as:
  • Prior position in publishing or educational technology, with emphasis on developing, promoting, or selling digital solutions; or
  • Prior position in product marketing
  • Prior position in education, with emphasis on analyzing data and developing course solutions
  • Demonstrated skill in developing compelling messaging and product positioning in B2B and B2C channels
  • Aptitude for learning new technologies quickly
  • Excellent data analysis skills
  • Excellent written and oral communication skills, with ability to communicate effectively for diverse audiences
  • Learner obsessed, putting the learner at the center of all work
  • Critical thinker and problem solver who is motivated to seek data to inform his or her work
  • Managerial experience
  • Outstanding team player able to earn cross-functional/cross-geographic team confidence through thought leadership and influencing skills
  • Proficient in Microsoft Office (Excel, Word, PowerPoint)

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here:

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.


Organization: Higher Education

Schedule: FULL_TIME

Req ID: 5355
More Information on Pearson
Pearson operates in the Edtech industry. The company is located in Chandler, AZ, Iowa City, IA, Minneapolis, MN, Tupelo, MS, Concord, NH, Hoboken, NJ, Albuquerque, NM and San Antonio, TX. Pearson was founded in 1871. It has 29811 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 1338 open jobs at Pearson, click here.
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