Senior Performance Media Marketing Manager (Detroit, MI)

| Detroit, MI
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The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture - a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job - it's about having the opportunity to become the best version of yourself.

Minimum Qualifications
  • 5 years of performance media marketing experience in the areas of paid social, display, programmatic and digital video
  • Advanced demonstrated ability with generating ROI-based performance results from paid social, display, programmatic and digital video
  • Advanced demonstrated ability planning and measuring success through both last touch and multi-touch attribution
  • Advanced demonstrated ability finding profitable growth using audience segmentation and creative testing
  • Advanced demonstrated ability building presentations and communicating ideas and results across teams and to senior leadership
  • Demonstrated ability mentoring and developing others


Job Summary

As a Senior Performance Media Marketing Manager, you will strategize how to efficiently spend ad dollars for return on investment by monitoring performance of marketing efforts. In this role, you will develop, implement, track and/or optimize marketing tactics across paid social, display, programmatic, digital video and other digital targeted channels. You will be recognized as an expert in performance media strategies and mentor others on best practices.

Responsibilities
  • Develop and execute a plan for the business channel in the digital media space
  • Optimize marketing channels with a focus on increasing traffic, lead flow and ROI
  • Identify high-value audiences using first-party and third-party data
  • Work in partnership with creative teams to develop and test new creative
  • Use analytics to understand results clearly, identify opportunities and measure success
  • Communicate results of performance media strategies across teams and to senior leadership
  • Act as a team mentor by standardizing workflows, finding efficiencies and pushing for better work
  • Stay current on industry trends and share best practices with the team
  • Act as a thought leader by continually identifying and finding solutions for areas of opportunity in the team


Who We Are

Detroit-based Rocket Companies® is a family of businesses providing simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in several different industries, including mortgages, fintech, real estate, automotive and more. We're insistently different in how we look at the world and committed to an inclusive workplace where every voice is heard. We're passionate about the work we do, and it shows. We've been ranked #5 on Fortune's list of the 100 Best Companies to Work For in 2021, as well as ranking #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2021.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at 1-800-411-JOBS.
More Information on Rock Central
Rock Central operates in the Marketing Tech industry. The company is located in Detroit, MI. Rock Central was founded in 2020. It has 1299 total employees. It offers perks and benefits such as Dental Benefits, Vision Benefits, Health Insurance Benefits, Generous PTO. To see all 47 open jobs at Rock Central, click here.
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