Senior Performance Marketing Manager at GlossGenius

| New York City, NY
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About the Role

As our first dedicated Sr. Performance Marketing Manager, you will play a critical role in further operationalizing and scaling performance marketing at GlossGenius. As a member of the growth team, you'll be responsible for helping build and manage campaigns across a variety of digital channels (search and social) that drive customer acquisition. This is a great role for a candidate that has 5+ years of relevant experience and are excited to jump into a fast-paced Series A company.

You'll be working closely with the CEO and our VP of Growth to further establish and scale various paid channels including Facebook, Instagram, and Google. This person will be an integral part of the acquisition marketing program and accelerate the growth of the customer base.

You will
  • Help support acquisition campaigns for online channels including Search, Display, and Social
  • Develop a channel strategy to meet both short term and long term acquisition goals
  • Build, manage, optimize, and scale campaigns across the primary paid channels
  • Work closely with our creative team including in-house design to develop innovative and high performing assets across all devices and formats
  • Provide data-driven recommendations to scale acquisition efforts efficiently
  • Communicate weekly and monthly updates, progress reports, timelines, and channel metrics
  • Use a process of testing to prove hypotheses and recommend performance optimizations
  • Maintain and supervise reports, budgets, campaign performance, return on investment, LTV, and other channel metrics
What We're Looking For
  • You are comfortable with a culture of rapid experimentation, measurement, and iteration
  • You're a self-starter and an incredible prioritizer who can take ownership of performance marketing campaigns and drive from inception through scale
  • You're an outstanding communicator, both verbal and written
  • You have strong knowledge of the mechanics of paid social and search
  • You're open to constructive feedback, and able to act quickly on it
  • You're excited about having impact at a quickly-growing tech startup and growing with the company
  • You've scaled up to and managed a one million dollar per year paid advertising budget
  • You're comfortable making decisions independently to ensure we're always moving fast
Experience:

A BA/BS degree or similar college level education, or equivalent practical experience

  • 5+ years of relevant paid marketing experience at or working with (via an agency) incredible B2B or B2B2C SaaS company
  • Proficient in excel and other data analysis tools
  • Expertise with PPC (paid search), social, and other digital advertising channels
Bonus:
  • Experience at a high growth startup
  • Grasp of SEO strategy
  • Offline marketing including direct mail experience and podcasts
  • Experience with Web Tracking and Attribution
What You'll Get
  • Competitive market salary
  • Competitive health benefits (including dental and vision)
  • Employee contributed 401K
  • Unlimited vacation days
  • Flexible work-from-home policy after the NYC office reopens
  • Learning and development allowance (we always want everyone to level up their skills!)
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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • ReactNativeLibraries
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • FigmaDesign
    • JIRAManagement
    • TrelloManagement
    • ProductboardManagement

An Insider's view of GlossGenius

How does your team reward individual success?

We are very team-oriented but love calling out individual wins! Positive feedback from customers is always shared with the whole company, and leaderboards foster healthy competition and bragging rights for team members leading metrics each week. Employees get company-wide recognition in weekly newsletters and quarterly All Hands sessions!

Sabrina

Head of Customer Experience

What kinds of technical challenges do you and your team face?

We're building a platform that will power the future of small businesses. We focus on building well-architected apps and services to form a platform that scales horizontally and vertically - supporting the increasing ways we help our customers and the growing number of businesses using GlossGenius. Reliability is key!

Karim

CTO

What makes someone successful on your team?

Our team thrives on uplifting energy from curiosity, tenacity, and the drive to enable others. There is a contagious "make it happen" energy that empowers everyone on the team to be a builder, and everyone who leans into this grows rapidly. We’re glued together by our appreciation for each other and for our customers who make our work worthwhile!

Madelynn

Operations Associate

What is your vision for the company?

Our vision for GlossGenius is to be the gateway for entrepreneurship, enabling small business owners to focus on helping their guests and achieving their dreams. As the platform of choice that tens of thousands of small businesses already rely on every single day, we're excited about the impact we can have on the world around us

Danielle

CEO

How do you collaborate with other teams in the company?

We collaborate in every way! Everything you do here will have a high impact for both our customers and the company, so you will always be collaborating with people from other teams. We have a group of diverse backgrounds here, so I'm always gaining a new perspective or learning something new!

Ernest

Head of Business Operations

What are GlossGenius Perks + Benefits

GlossGenius Benefits Overview

We offer a competitive salary and equity package with comprehensive medical and dental insurance, and an unlimited vacation and time off policy - our team works hard, and we value their health, wellness, and time off to unwind and explore!

In addition to company and team events, we offer Lunch & Learns and cross-functional trainings. Employees are encouraged to take advantage of professional development opportunities - learning is core to what we do at GlossGenius.

Our employees also love + wear our unlimited (incredibly cool) GlossGenius team swag.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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