Senior Paid Search Specialist at Blucora (Dallas, TX)

| Dallas-Fort Worth, TX
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Blucora has a bold aspiration: we are committed to giving all people the tools needed to lead healthy financial lives - tools often reserved for the wealthy.

We now turn to the next leg, developing the technological tools that make our vision of financial health for all a reality. Atypical for the financial services industry, we take a contemporary approach to strategy and product development that is founded in user insights, rapid testing and a singular focus on driving end-user value.

Since charting new territory on a daily basis is part of everyone's job at Blucora, we've attracted team members who thrive on the challenge, encourage each other, and are passionately committed to the goal. If you agree that problem- solving is a team sport, and feel energized by a good debate, deep dive research, or a fun night out with colleagues, we might be the right firm for you!

Position Summary

TaxAct, a subsidiary of Blucora and sister company to Avantax Wealth Management and Avantax Planning Partners is seeking a Senior Paid SearchSpecialistthat will be responsible for thestrategic planning and day-to-day managementof paid search campaigns. As apaid search seniorspecialist, you will contributeto the goal of acquiring and retaining customers byleading the growth of the paid search account through implementing processes and procedures to ensure paid search best practices, leading strategic initiatives to test and learn new tactics or opportunities, and analyze the performance of campaigns to ensure they are meeting and exceeding business goals and KPIs.

Essential Duties & Responsibilities
  • Plan, implement,manage,and report onstrategicinitiativesfor thedevelopment oflong-term paid search strategiesthatachieve core KPIs for overall business success.
  • Continually look for new opportunities to scale and grow paid search performance.
  • Be the subject matter expert onpaid search particularly Google and Bing.
  • Manage the successful launch and optimization of paid search campaigns across partners such as Google and Bing.

Campaign Activation
  • Plan and implement paid search account structure to best meet business goals and KPIs.
  • Proactively find new opportunities for sophisticated bidding strategies and testing (including but not limited to landing page testing, new platforms, new ad types, platform integrations, and more).

Campaign Management
  • Regularly test bid solutions and targeting methodsto ensure that paid search campaigns are performing at optimal levels for achieving goals.
  • Establish new processes to implement search best practices and increase effectiveness.
  • Monitor ad copy,extensions,and landing pages to capture customers at all steps of the marketing funnel.

Report on performance usingweekly, bi-weekly, monthly, and quarterlyperformance reportsand presentations
  • Create budget trackers and performance reports by combining data from multiple sources such as Google Ads, Bing Ads, and SA360.
  • Analyze data from reports and visualize insights into PowerPoint presentations.
  • Present meaningful paid search insights to internal and external teams.

Collaborate with internal teamand external teamsto maximize overall business goals and KPIs
  • Challenge and motivate third-party partners (engine partners, agency partners, etc.) to continue bringing new ideas and strategies to test and learn within our account.
  • Help identify, evaluate, and execute the development of new vendors or technologies for the paid search channel.

Education & Experience
  • 3+ years of related paid search experienceworking with search platforms such as SA360, Google Ads, and Bing Ads.
  • 1-2 years of mentoring, training, or leading team members with experience in implementing solutions and solving key challenges.
  • Experience working with financial data, forecasting, and budgets.
  • Agency experience in paid search preferred.
  • Bachelor's degree preferred.
  • Googleand Bing Adscertified.

Physical Demand & Work Effort
  • Keying/typing, standing, walking.
  • Sitting for an extended period.
  • Constant mental and/or visual attention; the work is either repetitive or diversified requiring constant alertness in an office environment.
  • The job is typically performed under comfortable working conditions; any disagreeable elements are generally absent during the normal performance of the job.
  • Compliance with company attendance standards.

Comprehensive Benefits

We offer a competitive salary, outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and 401(k) with company match.


At Blucora, we believe our work benefits from the diverse perspectives of our employees. As such, Blucora welcomes and celebrates diversity and inclusion and is committed to equal opportunity employment. At Blucora, you can expect a supportive, open and inclusive atmosphere and a team that values your contributions.

Blucora, Inc. and its subsidiaries, Avantax Wealth Management, Avantax Planning Partners (formerly HK Financial Services), and TaxAct are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, veteran status, and any other status protected under federal or state law. Blucora, considers information gathered in the hiring process, including information on this application, confidential, and only shares it on a need-to know basis or as required by law. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or by calling 972-870-6000 to speak with a member of the HR Talent Acquisition team.
More Information on Blucora
Blucora operates in the Fintech industry. The company is located in Cedar Rapids, IA and Dubuque, IA. Blucora was founded in 1996. It has 441 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 1 open jobs at Blucora, click here.
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