The Senior Paid Search Analyst is an expert in digital marketing with a focus on paid search tactics, campaign strategy and implementation.

This role is client facing and serves as the communication point for account management, project management, and strategy teams for hands-on

campaign management, performance analysis, and proactive tactical recommendations.

Key Accountabilities:

• 20% - Work with the VP/Director of Paid Search on existing client opportunities
• Actively involved in audience research, tactical recommendations, and strategy proposals for applicable paid media channels
• Actively involved in research, analysis, and presentation of tactical recommendations - this includes but is not limited to:

• • Budget recommendations
  • Bidding recommendations
  • Audience recommendations
  • Copy/Asset recommendations
  • Landing Page/UX testing

• Works with the VP/Director of Paid Search on case study opportunities; gathers research and communicates potential opportunity with leadership on a quarterly basis
• 70% - Manage all aspects of campaign account management

• Works with VP/Director of Paid Search to establish holistic paid media strategy, client communication expectations, and performance goals
• Responsible for initial campaign research, implementation, analysis, and proactive tactical recommendations; tasks include but are not limited to:

• • Budget pacing
  • Report building
  • Performance analysis on daily, weekly, monthly basis as needed
  • Keyword research
  • Ad copy testing
  • Audience building
  • Tactical recommendations - new channels, new budget, new asset, etc.

• Works with client management team to meet reporting deadlines and aid in relevant discussion

• 10% - Promote team culture and training
• Actively involved in transfer of knowledge to junior team members
• Assist in tactical research
• Stay on top of industry trends and available beta programs

Management Responsibility:

• None; potential for mentorship responsibilities

Qualifications:

• Minimum 2-3 years of paid media experience, some of which must be in a digital agency environment
• Expert level of knowledge in Google Ads and Microsoft Ads
• Working knowledge of Google Analytics
• Working knowledge of GTM is a plus
• Working knowledge of third party keyword bidding platforms (SA 360, Kenshu, Marin) is a plus
• Awareness of all digital marketing channels and their potential impact on paid media performance (Paid Social, Display & Programmatic, Amazon, Email, Organic Social Media, SEO & Content, Affiliate)
• Excellent written and oral communication skills
• Able to work collaboratively and willing to educate
• Experience working with B2B, B2C, and Ecommerce verticals is recommended
• Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve client challenges
• High levels of integrity, autonomy, and self-motivation

Who We Are:

Investis Digital is a global digital communications company. We combine effective storytelling with innovative digital approaches to help businesses communicate

clearly and authentically with any audience. Using performance marketing and corporate communications, we craft a seamless presence for our clients, positively influencing

the awareness, affinity, and action of the people that matter most.

Founded in 2000, we have more than 2,000 global clients supported by 500 staff. We're headquartered in London and have offices across Europe, North America, and Asia-Pacific.

Our Values:

Embrace Clarity

Bring Passion

Inspire Greatness

Keep Innovating

Measure Success

Investis Digital is an Equal Opportunity Employer. All qualified individuals are encouraged to apply and will be considered without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for any employment decision.